First off, let's not forget how mobile retail has shaped the industry landscape! With several companies like Microsoft leading the charge with a score of 620, Adidas is sitting comfortably amongst elite company, marking their territory like an impressive watch dog with a hefty bark. The reality is that these shiny scores are as important as the laces on your sneakers! It helps paint a picture of customer engagement and brand preference. Add in that Adidas is in the mobile apparel subcategory, and it's clear—this brand is running the marathon while others are still tying their shoelaces!
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