Each product is a component. The name isn't decorative — it describes the function. Beacon transmits and detects signal at a specific location. Base anchors a brand to its position in the larger field. Graphs structure and map the field itself.

All three project brands into the same shared substrate. The difference between them is what they project from — traffic, list, or direct query. Customers start at any door and grow into the others. Value compounds with use.