About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Advance Auto Parts consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Advance Auto Parts

AI Audience Insights

Founded in Roanoke, VA in 1932, Advance Auto Parts is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Our family of companies operate more than 5,100 stores across the United States, Canada, Puerto Rico and the Virgin Islands under four brands, Advance Auto Parts, Carquest Auto Parts, WORLDPAC and Autopart International. When you join our Team, you become one of more than 70,000 knowledgeable and experienced Team Members who are proud to provide outstanding service to our customers, communities and each other every day. At Advance, we know our people make the biggest difference in our customers' service experience. From opportunities in our stores to our rapidly growing business to professional installers to distribution centers and corporate store support, we have a career for you. With our nationwide presence, helpful advice and access to thousands of parts, Advance is proud to keep advancing a world in motion for the millions of customers we serve each year. When you join Advance, you join a team that has a passion for customers and a passion for yes! Come join our Team!
Executive Summary

Advance Auto Parts: Strategic Insights and Demographic Breakdown

Welcome to the detailed report on Advance Auto Parts, where we turn data into insights faster than you can say Vroom Vroom! Buckle up, because we’re about to dive into the latest trends and customer demographics that are driving success for this automotive giant.

Actionable Insights

In the fast lane of the auto services industry, it’s crucial to stay ahead of the competition. This report offers a pit stop at key data points, providing you with a high-octane blend of actionable insights. Whether you’re tuning up your marketing strategy or refueling your customer engagement, these insights are your turbo boost to better business performance.

Top Mobile Categories and Subcategories

Our analysis has identified the leading categories where Advance Auto Parts customers are most engaged. Here’s the leaderboard:

  • Convenience Stores: Stewart’s Shops (582), Loaf ’N Jug (299)
  • Grocery Stores: Hannaford Supermarkets (375), IGA (253)
  • Retail: Aubuchon Hardware (319), Tractor Supply Co. (252), Bomgaars (252), Hibbett Sports (243), Fine Wine & Good Spirits (241), Merle Norman Cosmetics (233), PetSense (215), Game X Change (215), Shoe Dept (213)
  • Restaurants: Pizza Factory (280), Godfather’s Pizza (224)
  • Financial Services: Berkshire Bank (296)
  • Health Services: My Hearing Centers (268), Lincare (212), Amedisys Home Health Care (211)
  • Automotive Services: CARQUEST Auto Parts (212)
  • Gas Stations: Maverik (247), Taylor Food Mart (242)
  • Discount Stores: Family Dollar (208)
  • Outdoor Brands: Duck Commander (235), Gander RV & Outdoors (209), Bass Pro Shops (207)

Demographics

To really understand who’s shopping at Advance Auto Parts, we’ve broken down the customer base by several key demographics. Here’s what the data reveals:

Age

Strong representation from the 35-44 and 50-64 age groups. A noteworthy presence in the 65-74 bracket, because wisdom comes with age—and so do car repairs.

Income

Predominantly middle-income customers, with significant segments earning between $50,000 to $99,999. Lower representation among the highest and lowest income brackets.

Home Value

A broad spectrum of home values, from less than $50,000 to over $2 million, indicating a diverse economic reach.

Family Structure

A mix of family dynamics, with a notable segment of married couples with and without kids. Single-parent households and singles also form a significant part of the customer base.

Education

Predominantly high school graduates and individuals with some college education. Less representation from those with graduate degrees.

Home Ownership

A higher proportion of homeowners compared to renters, because car parts often come with garages.

Commute Transportation

Most customers drive, but there’s also a slice of the population using public transportation, taxis, and even motorcycles.

Urbanicity

Strong presence in urbanized areas, but with a solid base in rural and urban cluster regions as well.

Occupation

Diverse occupational backgrounds, with significant representation in blue-collar jobs, sales, and office administration.

This report isn’t just a dashboard—it’s a roadmap to your next marketing pit stop. By leveraging these insights, Advance Auto Parts can fine-tune its strategies, ensuring every customer interaction is as smooth as a freshly greased engine.

Remember, in the race for customer loyalty, staying informed is your best gear. So, let’s keep the pedal to the metal and drive those insights home!

License Advance Auto Parts Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)