Aerotek

AI Audience Insights

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing® Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Aerotek's 6,000 internal employees serve more than 300,000 contract employees and 17,000 clients every year. Today, as the largest staffing and recruiting company in the U. S., we serve virtually every major industry and market, and we've placed exceptional people in hundreds of thousands of roles and positions. Our mission is as simple today as it was thirty plus years ago: to bring great people and great organizations together. This drive to connect people and make them successful is what we mean when we say: Our People Are Everything.™
Executive Summary

The Audacious Adventure of Aerotek's U.S. Customer Base

Welcome, curious marketer! If you’re looking to navigate the captivating waters of Aerotek's U.S. customer base, then you've dropped anchor at the right dock. Get ready to explore a treasure trove of segments that are not only sizzling with insights but are also brimming with data! Whether you’re a data aficionado or just looking for some fun facts to sprinkle at your next cocktail party, this report has everything from aspiring 'Urbanists' to 'Backyard Bliss', appealing to a range of demographics you'd expect to meet at your local farmers market.

Top Segments: Ranking Among the Stars

Let’s kick things off with the crème de la crème of Aerotek’s customer base! We've combed through heaps of data to bring you the elite segments. These customers are like the Avengers of the city—each one plays a vital role!

  • G03 - Urbanists: Meet the young and well-off renters residing in gentrified neighborhoods of first-tier cities. Imagine a hipster wearing Warby Parker while sipping artisanal coffee—227% more prevalent than the average pizza-loving American.
  • B03 - Backyard Bliss: These outdoor-loving, upper-income families are straddling the suburban-rural divide. They enjoy barbeques like it’s their full-time job, with a presence indexed at 181% against the U.S. average.
  • F01 - GameTime Glory: Picture younger singles and couples living it up in mixed blue and white-collar neighborhoods near cities. At 152% indexed, they truly score big in lifestyle choices!
  • H03 - Raising the Bar: Primarily young, well-educated renters, they live in diverse, mixed-income areas. With a presence at 147%, they're raising the bar of community living.
  • C01 - Good Life Citizens: Upper-income families enjoying a slice of paradise just outside cities remain a strong contender, indexed at 147% too!

That’s just the tip of the iceberg! There are many fascinating characters in this story, like 'Silicon Nation' engineers and 'Rust Renters', each with their own flair and shopping needs.

Customer Demographics: The Who’s Who of Aerotek Consumers

As we dig deeper, let’s explore the demographics that round off Aerotek's customer roster. Think of this as the ultimate guest list for a marketing soirée where everyone gets along splendidly!

Among the top categories, you'll find:

  • Mobile Retail: This is where the magic happens! Categories like Electronics (with Microsoft leading the pack) and Crafts and Hobbies show big indexed numbers! Amazing how a little hobby can lead to soaring engagement—as high as 333 with Microsoft!
  • Social Media Sizzle: Blogs, influencers, and brands reign supreme. Stratechery and The School of Life have captured the hearts of consumers who binge-read like it's a Netflix series!
  • Dining Delight: From juice bars to fine dining, the foodies are not just surviving; they are thriving! Vitality Bowls and The Capital Grille dazzle everything from brunches to gourmet dinners.

These demographics reflect a colorful palette of interests that span across age, income level, and lifestyle choices, introducing the world of Aerotek consumers as true trendsetters and innovators.

Puns Intended: Engage Like a Pro

To make magic happen, we need more than pie charts and bar graphs; we need strategy! Each customer segment is a resounding “yes” to different products and services. Use this information like a GPS to navigate through the bustling market. Show them you care by speaking their language, from trendy hiking gear for our 'Backyard Bliss' families to artisanal gourmet pet treats for our 'Pets & Empty Nests' crowd!

Tap into Trends with Actionable Marketing

You can't spell 'market' without 'art,' and for good reason! The top segments love their technology, food, and creative outlets. To snag their attention, consider marketing strategies like:

  • Social Media Campaigns: You know the drill—if your marketing isn’t on social media, did it even happen? Brew some fresh content and launch campaigns that make your audience feel like they’re part of something bigger.
  • Targeted Promotions: Push those special offers that resonate with the segments. For Urbanists, think trendy urban fashion; for Backyard Bliss families, outdoor gear is more than just a bonus!
  • Engagement with Experiences: Countless studies show that experiences trump material goods. Take a page from the 'Dining Delight’ playbook and host foodie events or local craft fairs. Make it a neighborhood block party!

Why Are You Still Here? Dive Into the Full Report!

If you've enjoyed the bite-sized nuggets presented and found yourself nodding along, just wait until you immerse yourself in the full report! Unlock the details, tactics, and all the spicy information waiting to take your marketing strategies to the next level.

By licensing the complete report, you gain access to not just numbers, but patterns waiting to unfold. This is your secret weapon to stay ahead in the ever-changing world of marketing and customer engagement.

But beware—making this magical journey may lead to captivating insights and innovative strategies that your competition might just envy! So, ready your compass, grab your marketing toolkit, and get the complete report today!

It’s Time to Take Action!

Don't let opportunities sail past you like a mirage in the desert. Every piece of data in this report is actionable and a step toward becoming the marketing guru you aspire to be.

So what are you waiting for? Become the hero of your own marketing saga! Get the keys to unlock the vault of knowledge, and who knows? Your company might just become the household name that the Urbanists and Backyard Bliss dwellers rave about over their avocado toast!

Seize the day—let's get to work and start sprinkling those marketing puns everywhere!

About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Aerotek consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

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(Q4 2024)