Arvest Bank

Financial

Arvest Mission: People helping people find financial solutions for life. Arvest Bank is a regional bank that operates in a unique, customer-focused way. Arvest delivers the convenience and technological advantages of a large super-regional bank but with the local commitment and decision-making of a local community bank. Our primary focus is on meeting and exceeding customer expectations through convenient hours, an extensive network of branches, competitive rates and pricing, technological innovation and offering a full line of banking, mortgage, investment, lending and wealth management services. Arvest operates in 16 locally managed markets, each with its own president, management team and board of directors, in Arkansas, Oklahoma, Missouri and Kansas. The majority of our 270+ branches are open 12-hours a day during the week for our customers' convenience. Member FDIC. Equal Housing Lender.

Discover the Delightfully Diverse Customer Base of Arvest Bank!

Are you ready to unlock the secrets of Arvest Bank’s vibrant customer ecosystem? With a roster of distinct consumer segments, from the family-focused Hallmark Hotrodders to the stylish VivaLaVogue, this bank caters to a lively mix of households across the U.S. and beyond! Explore the fascinating tapestry woven from demographic diversity, interests, and lifestyles that shape their customer base.

The Customer Segments: Who are the Stars of the Show?

Segment Name	Description	Percentage of Customers	Indexed against U.S. Population	Percent U.S. Population	Overall Rank
#HallmarkHotrodders	Working-class Hispanic and Black households with low-priced homes and lots of kids.	0.0524	326.0	0.0135	1
#VivaLaVogue	Fashionable blue-collar Hispanic families in affordable urban neighborhoods.	0.0316	309.0	0.0086	2
#PensionPastures	Older couples in farm and blue-collar professions enjoying the outdoors.	0.0439	220.0	0.0166	3
#Rentadors	White and Latino renters making low relative income in high property value areas.	0.0241	247.0	0.0082	4
#Kids&Country	Younger families working farming and blue-collar jobs in small towns and rural communities.	0.0396	131.0	0.0253	5
#CrackerBarrelBarons	Middle-aged and older rural couples in blue-collar jobs living iconic country lives.	0.0285	130.0	0.0183	6

The top segments are all about variety! The #HallmarkHotrodders are first place champs, celebrating families with children in homes that pack a whole lot of heart (and snack crumbs). Not far behind, the #VivaLaVogue crowd, full of stylish families, is ready to hit the mall and make a splash. Meanwhile, the #PensionPastures exemplify that age is just a number as they relish every moment while enjoying nature's beauty.

What Makes These Segments Tick?

When it comes to customer care, Arvest Bank knows each segment by its favorite flavor! From trendy clothing stores to thriving production houses, the bank tailors its marketing strategies to fit the needs and desires of different consumer groups.

Marketing Strategies: How to Reach Each Unique Segment

What’s a savvy marketer without an entertaining plan, right? Let’s dive into some of the actionable insights drawn from market trends on how different segments are indulging in retail therapy and services:

Mobile Convenience: Prepare zestful offers for folks frequenting Quik Stop and Royal Farms since they’re high on shopping lists with indices of 319 and 257!
Hair Services: Partnering with stylish outlets like Holiday Hair can reel in the fashionable and practical attendees in high numbers.
Alcohol Stores: Brands like Fine Wine & Good Spirits are great places to saturate ads for celebratory spenders in all regions.
Grocery Shopping: Don’t miss out on showcasing at Ingles Markets or Food City. They’re all the buzz among hungry shoppers!

From popping the champagne with strategic ads for #HallmarkHotrodders to enhancing family moments for #PensionPastures—with stunning outdoor promotions—the opportunities are endless.

Demographics: Who’s Behind the Buzzer?

Through the lens of demographics, it’s evident that Arvest Bank proudly serves a wide range of customers by painting a detailed picture of who they are. From young professionals to established families, we have an entire slate!

We can see a healthy blend of occupations, education levels, and income ranges. The engaged, high-energy segments like #GameTimeGlory focus on vibrant city life while #RuralRetirement savors the calm and quiet charm of the countryside. Each segment prioritizes different values, making a diverse marketing approach essential for success.

Why License the Full Report?

Arvest Bank’s experience is a goldmine of information that can help elevate any marketing strategy to meteoric heights! Want to shuffle in the puppy dog eyes of your customers while serving them with tailor-made treasures based on demographics and interests? The full report has you covered!

With insights at your fingertips, you can:

Identify innovative ways to connect with specific groups.
Stay ahead of marketplace trends and see which brands are winning over the hearts of your audience.
Uncover purchasing patterns that drive repeat business and customer conversions.
Optimize your marketing budget by concentrating your focus on high-return prospects.
Plunge straight into planning your next campaign with data-driven strategies.

Licensing the full report isn’t just smart; it’s a ticket to seamless and sincere connections with consumers who may just be waiting for the right message. Why miss the chance to reign supreme among enthusiastic shoppers and devoted clients? Jump on board and let’s galvanize your marketing with Arvest Bank’s customer knowledge!

Your Audience Awaits!

The Arvest Bank customer base is as diverse as America itself and packed with segments that provide endless opportunities for growth and connection. This is your moment to shine in crafting marketing campaigns that resonate like sweet music to the ears of your target audience. After all, who doesn’t love a good song and dance over a well-placed advertisement?

So why wait? Take advantage of the riches that this report has to offer, and watch as your customer engagement soars to new heights!