About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Associated Food Stores consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Associated Food Stores

AI Audience Insights

76 Years: United in Service Associated Food Stores, Inc., headquartered in Salt Lake City, Utah, is a cooperatively owned wholesale distributor to almost 500 independently owned supermarkets in eight states. Associated Food Stores not only delivers groceries to independent members, but enables them to compete against national chains and become exceptional, successful supermarkets. Associated Food Stores opened in 1940 when 34 independent retailers and Donald P. Lloyd, the president of the Utah Grocers Association, joined together to battle high supplier costs and competition from large chains. Each retailer contributed $300 and Associated Food Stores was born, changing the way independent retailers operated and prospered. Associated Food Stores continues to champion the success of independent retailers and is the only independent wholesale distributor headquartered in the Intermountain West.
Executive Summary

Exploring the Heartland of America: The Associated Food Stores Customer Base

If you've ever found yourself pondering the age-old question of "Who do we serve?" then buckle up! We're diving into the customer base of Associated Food Stores, where every shopper is more than just a face in the aisle—they're a segment, a story, and a splendid statistical pie chart waiting to be sliced. Let's break this down into bite-sized, yet substantial pieces worthy of your time and consideration!

Top Consumer Segments: The Who's Who of Shopping

Welcome to the vibrant realm of customer segments. We've put on our explorer hats and marshaled the data to rank the top consumer groups. Spoiler alert: the first few segments are proof that not all superheroes wear capes—sometimes they wear overalls!

  1. #Kids&Country – This segment features younger families working farming and blue-collar jobs in small towns and rural communities. They're the thrifty parents who know the proper way to plant a garden and juggle kids! (16.98%)
  2. #Camo&Cornfields – Industrious farming and blue-collar families who love DIY and fast food make up this segment. If there’s a cornfield and a corner burger joint, you can bet they are not far away! (6.67%)
  3. #CornfieldCabernet – These couples are savoring life one glass at a time, residing in the beauty of farm life. With a penchant for good wine and simple joys, they keep their lives as tasteful as their palates. (7.18%)
  4. #WideOpenSpaces – These communities value open land and a slower lifestyle, reveling in the great outdoors. They're all about openness—both in their fields and their hearts. (5.58%)
  5. #SmallTownSatellites – Older ruralites who find joy in simple pleasures—think small towns, blue-collar workers, and community potlucks. Talk about the Charm School of Living! (6.64%)
  6. #DirtRoadDynasty – Lower-income families working factory and blue-collar jobs are weaving their unique tales on the backroads. They know the value of hard work, and yes, they have dirt on their boots! (3.56%)

And that’s just the beginning of our wonderful mélange! From #BabiesBurbs&Blessings to #RuralRetirement, our customer segments are as diverse as a buffet table at a county fair!

Marketing Insights: Strategies to Maximize Customer Potential

Understanding your customers is like finding the perfect recipe for baking cookies—you want to know your ingredients well! In this case, we have collected actionable insights that can turn the heat on your marketing strategy.

  • Financial Services: Customers show interest in services like NBT Bank. With an index of 1079, it’s safe to say they’re about as serious about finance as a squirrel is about collecting acorns before winter!
  • Convenience Stores: If there’s a Stewart's Shops nearby, consider your odds of snagging a convenient snack significantly raised (index 985)! Convenience is the name of the game, and nobody plays it better.
  • Grocery Stores: Price Chopper Supermarkets is a heavyweight contender in grocery with an index of 580—slicing their way into shoppers’ baskets like a chef in a culinary showdown!
  • Gas Stations: Roady’s and PTP Truck Stops are not just places to fill up but rather pit stops in the epic road trip of life—fueling up the soul as much as the tank!
  • Restaurants: Our taste buds are tingling for QSR options like Fox's Pizza Den, index 460—where the pizza just might be the ‘mane character’ in your dining story.

Demographics: A Closer Look at Our Consumers

Now let's take a minute to appreciate the canvass of demographics that paint a striking picture of who our customers are. Because it turns out, they’re more than just data points; they’re vibrant personalities filled with aspirations and daily triumphs!

The insights above reveal that these shopper segments are spread widely across varied interests and needs. Affluent families, outdoor enthusiasts, and loyal small-town diners are all blended within the flavorful mosaic. Who knew that the family of four at the grocery store could also be fiercely competitive about their favorite DIY projects on weekends?

Why License This Report?

If this sneak peek whetted your appetite, imagine devouring the entire report! From finding the ideal marketing strategies that suit each unique segment to understanding their consumption patterns—this report is the proverbial goldmine for businesses looking to thrive in the market.

By licensing this report, you'll access essential data that'll help tailor your services to the specific needs of these segments. It's more than just understanding your customers—it's about engaging with them, serving their needs, and building that remarkable community tie that keeps everyone coming back for more.

Get in Touch!

Ready to become the master chef of marketing with the freshest ingredients? Prepare to stir up success with our complete report, which expands on these segments, offering rich data and strategies tailored just for you. Don’t let this opportunity pass like a fleeting spring breeze—get your copy today, and let’s roll out the red carpet for your future!

Trust us, with our arsenal of insights, your marketing strategy will stand tall like a well-planted corn stalk on a clear summer day!

License your access now and watch as your business rises like yeast in the oven—fluffy, vibrant, and ready to conquer!

License Associated Food Stores Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)