About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Aveda consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
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Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Aveda

AI Audience Insights

TSP Companies is built on a foundation of trust and commitment to creating an environment where people can meet their full potential. While embracing AVEDA's mission of environmental leadership and responsibility, wellness and lifelong learning, leadership strives to connect the best people to dynamic opportunities in the exciting and creative beauty industry. The power of the team. Our team members are our trusted partners, and we are committed to providing the training and development they need to grow. The Salon People Inc., an exclusive leader in AVEDA hair, skin, makeup and lifestyle product distribution, offers a unique partnership and business consulting to salon and spa owners. InnovationWe've made it our business to develop best practices and study what works for salons and spas, advancing the industry we love. We test and innovate solutions, delivering the answers our customers need to improve profitability, education, staff recruitment, operations, coaching, strategic planning, marketing and more. AVEDA Institutes South/TSP Institutes fosters the development of stylists in a hands-on, real world environment that prepares each graduate for their career. Cultivating CreativityOur schools are training the next generation of stylists, advancing the artistry that makes this industry like no other. Our world-class salon and spa education ensures learning never, ever ends. Living the AVEDA mission in each of our individual businesses we strive to ignite each of our partners as individuals and grow your career, so you can live a life you love.
Executive Summary

The Aveda Audience Autopilot™ Strategic Update

Welcome to the Aveda Audience Autopilot™ Strategic Update, where we blend top-notch insights with a touch of humor and a sprinkle of puns. Aveda, renowned for its natural and sustainable beauty products, attracts a sophisticated and eco-conscious clientele. Let’s dive into the fragrant mix of data that highlights the top segments, marketing insights, and demographic details of our loyal beauty aficionados.

Actionable Insights

Our report is packed with insights that highlight the brands and categories our audience loves:

  • Electronics: Microsoft (536)
  • Grocery: Whole Foods Market (449), FreshDirect (428)
  • Office Supplies: Paper Source (428)
  • Optical: Warby Parker (417), Morgenthal Frederics (381)
  • Shared Offices/Coworking: WeWork (411)
  • Gyms/Fitness Centers: Barry’s Bootcamp (410), Row House (348)
  • Hair Services: Drybar (403)
  • Men’s Apparel: Bonobos (393)
  • Department Stores: Saks Fifth Avenue (386), Nordstrom (339)
  • Hotels: Autograph Collection Hotels (370), Tribute Portfolio (350)
  • Furnishings: Pottery Barn Kids (362), Sur La Table (360), Williams-Sonoma (335)
  • Fine Dining: The Capital Grille (349)
  • Footwear: Allen Edmonds (344)
  • Home Improvement: California Closets (353)

These brands reflect the refined and diverse preferences of our audience, blending luxury with practicality and wellness.

Demographics

Our customers are as diverse and sophisticated as our product line. Here’s a closer look at who they are:

  • Top Segments:
    • #SkyHigh: High-flyers living the luxe life, indexed at 385.
    • #Urbanists: City dwellers with a chic urban lifestyle, indexed at 340.
    • #DestinationRetirees: Affluent retirees enjoying their golden years, indexed at 339.
    • #HighRisers: Urban professionals in high-rise apartments, indexed at 306.
    • #PicturesqueProsperity: Well-off families living in idyllic settings, indexed at 295.
  • Age Groups: Predominantly in the 25-44 age range, with strong representation from the 18-24 and 45-64 segments.
  • Income Levels: A varied income range, with significant representation from those earning between $75,000 and $149,999, and a notable segment in the $200,000+ bracket.
  • Home Value: Many own homes valued between $500,000 and $1.5 million, indicating a stable and affluent living situation.
  • Family Structure: A mix of married couples (with and without kids), singles, and lone parents, reflecting a variety of household dynamics.
  • Education: Highly educated, with many holding bachelor’s and graduate degrees.
  • Home Ownership: A balanced mix of homeowners and renters, suggesting both stability and flexibility in living arrangements.
  • Commute and Transportation: Primarily urban dwellers who favor cars, with a notable trend towards public transportation and working from home.
  • Occupation: A wide array of professionals, from business and finance to arts and entertainment, mirroring the creative and entrepreneurial spirit of our brand.

Our Audience: A Closer Look

The Aveda audience is a blend of sophistication, eco-consciousness, and wellness. They appreciate quality and sustainability, whether it’s tech from Microsoft or a rejuvenating session at Barry’s Bootcamp. They balance their busy lives with moments of indulgence, enjoying our natural beauty products alongside their favorite brands like Whole Foods and Warby Parker. Their active lifestyles and diverse interests make them loyal to brands that cater to both their practical needs and luxurious desires.

Conclusion

The Aveda Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our refined and eco-conscious customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our sophisticated audience. Join us as we continue to celebrate the natural beauty and unique essence of our community, crafting experiences that are as enriching as our products.

Stay tuned for more updates and keep your finger on the pulse of natural beauty with Aveda!

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Autopilot v2 Special
(Q4 2024)