About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Big 5 Sporting Goods consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Big 5 Sporting Goods

AI Audience Insights

Big 5 Sporting Goods is one of America's top retailers of name brand sporting goods and accessories. Operating over 430 stores in 11 western states, Big 5 provides a full-line product offering in a traditional sporting goods store format that averages approximately 11,000 square feet. Big 5's product mix includes athletic shoes, apparel and accessories, as well as a broad selection of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, and in-line skating.
Executive Summary

Meet the All-stars: Big 5 Sporting Goods Customer Segments

Welcome to the world of Big 5 Sporting Goods, where our customer base is anything but ordinary! Just like a well-assembled puzzle, our customer segments fit together to create a stunning picture of outdoor enthusiasts, passionate families, and athletes across the United States. Get ready to explore the top segments that keep us going and keep them shopping, all while we sprinkle in a few fun puns along the way!

The Top Customer Segments – Let’s Name Those Dream Teams!

  • O01 - Small Town Satellites

    These ruralites orbit their small towns, making time to enjoy life’s simple pleasures—a little fishing, a bit of hunting, and a whole lot of hiking! With a customer percentage of 3.3%, they rank first as the segment that’s really got its feet on the ground.

  • L04 - Pension Pastures

    Looking for retirement bliss? Well, so are our Pension Pastures! This group of older couples revels in outdoor adventures while enjoying their well-deserved golden years with a 2.66% slice of our customer pie. These folks definitely know how to take retirement up a notch.

  • L01 - Northern Lights

    Shining bright as the third most significant segment are our Middle-aged Rural Couples, busy working their white-collar jobs and bringing home a good income. With an affinity for sports gear and a strong earning power, they are lighting the way with a 2.33% market presence.

  • O02 - Main Street USA

    The heart of America beats in this moderate-income segment of young, blue-collar workers! They are friendly faces living near the main streets, accounting for 2.17% of our customer base. You could say they’re the “main” attraction!

  • F05 - Old Town Road

    With families from diverse backgrounds, including both black and white communities, this segment is riding the Old Town Road at 2.37%. They represent families savoring the suburban lifestyle without burning a hole in their wallets!

  • E01 - Metro Familia

    Lively, vibrant, and culturally rich, this Hispanic-influenced segment represents diverse household dynamics and stretches their budget throughout major cities, making up another 2.0% of our customer base. They truly bring the fiesta!

Market and Demographic Joyride

Alright folks, buckle your seatbelts because we are about to take a rollercoaster ride through the demographics! With every twist and turn, you’ll discover who’s buying what at Big 5 Sporting Goods.

From the O01 Small Town Satellites to the vibrant E01 Metro Familia segment, our customers are not only diverse in demographics but also rich in interests. They seek quality gear to support their love for outdoor activities, team sports, and family-friendly events. As they navigate their shopping journey, our products are there to fulfill their every whim, but it’s the customer characteristics that count in our marketing strategies!

Demographic Breakdown

Big 5 Sporting Goods is all about catering to our audience's needs through expertly crafted marketing approaches. Our research enables us to reach these unique customer personas effectively. Noticing trends, we see the importance of embracing family as a core value in many of our customer segments. Say it loud, say it proud: “Families that play together, stay together!”

Actionable Insights – Get Ready to Swing into Action!

Time to turn some heads with our actionable insights! How do True Sports Arm Yoga Pants sound? This is where our research takes a step beyond mere observation—years in the making, every decision counts towards a grand strategy!

  • Mobile Services: My Hearing Centers (Index: 227)—Our older segments often embrace tech solutions like these to keep their ear to the game, literally! Gotta hear those cheers loud and clear!
  • Mobile Grocery: Price Chopper Supermarkets (Index: 209)—Nourishing the family means fresh ingredients are key to a happy, active life!
  • Mobile Fitness: Vitamin World (Index: 192)—Essential vitamins provide the energy to hit the trail or lift weights at the gym!
  • Social Media Influencers: Do you smell it? Yep, that’s the scent of sporting engagement with influencers in the spotlight like Ben Roethlisberger (Index: 150). Our customers trust recommendations from players they know and love!

While these remarkable segments are all unique, they share a passion for the great outdoors and family activities that breathe life into the spirit of Big 5 Sporting Goods. And hey, it’s not about being the biggest fish in the pond; it’s about being relatable and providing the best experience to our customers!

Wrapping It Up – The Hall of Fame!

As we round out our exploration, we invite you to consider the amazing buying habits of our fabulous segments contributing to Big 5 Sporting Goods' success. It's clear from our report that customers shop with purpose, whether it’s for a last-minute addition to the family camping gear or a new pair of sneakers to help them score on the field.

If you’re ready to dive deeper into the data without jumping through hoops, consider licensing the full report! You’ll unlock hidden treasures of information that'll help you hit the bullseye with your marketing efforts. No pressure—only great leisure with a dash of sporting zest!

Teamwork makes the dream work, and that’s exactly what Big 5 Sporting Goods is all about. We invite you to partner with us and build your strategy. Let’s make it an adventure for everyone! Remember, all the world's a playground, and we’re just getting started!

License Big 5 Sporting Goods Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)