Bonchon Demographic Insights Report

Welcome to the Bonchon Demographic Insights Report, where we serve up a hearty helping of data about our delightful diners. Courtesy of Social Signal, Inc., this report is packed with actionable insights and a touch of humor, ensuring your understanding of Bonchon’s customer base is as crisp as our famous chicken wings.

Age: Serving All Generations

Bonchon brings together a wide range of age groups, each adding their own flavor to the mix:

• 18-24: The adventurous young adults, exploring new dining experiences with friends.
• 25-34: The young professionals, balancing work and social life with a touch of flavor.
• 35-44: The busy parents, savoring quality family time over a delicious meal.
• 45-64: A substantial segment, appreciating the consistent quality and service.
• 65-74: The seasoned diners, enjoying the familiar and vibrant atmosphere.

Income: Dining Across the Spectrum

Our patrons’ income levels reflect Bonchon’s broad appeal:

• $75,000 - $99,999: The largest group, finding value in upscale yet accessible dining.
• $50,000 - $74,999: Middle-income earners who appreciate great taste without breaking the bank.
• $100,000 - $124,999: Affluent diners who indulge in Bonchon’s premium offerings.

Home Sweet Home (Value)

Customers come from homes with diverse values, showcasing Bonchon’s universal charm:

• $200,000 to $499,999: The majority reside here, balancing home ownership with fine dining.
• $500,000 to $749,999: Reflecting suburban stability and urban sophistication.
• $100,000 - $199,999: Proving that everyone, regardless of home value, loves a good meal.

Family Dynamics

Family structures reveal a diverse diner profile:

• Married with kids: Often managing family dining outings.
• Singles: A strong presence, appreciating the variety and elegance for individual experiences.
• Lone parents: Both with and without kids, finding Bonchon a reliable dining choice.

Education: School of Fine Dining

Our customers’ education levels showcase a well-rounded diner base:

• High School Diploma: The largest segment, valuing practical and delicious choices.
• Some College: Well-represented, blending smart dining choices with great taste.
• Bachelors and Graduate Degrees: Appreciating the balance of quality and value.

Home Ownership: Roots and Wings

Ownership status among our customers shows:

• Renting: The majority, often enjoying the convenience and luxury of Bonchon.
• Owned Homes: A stable and rooted customer base who still enjoy a touch of elegance.

Commute Preferences

How our customers get around is as varied as their meal preferences:

• Car: The predominant choice, reflecting accessibility and convenience.
• Public Transportation: A significant number, highlighting Bonchon’s urban appeal.
• Walk/Bike: Eco-conscious diners who value convenience and health.

Urban vs. Rural Reach

Our customer base is a blend of urban and rural dwellers:

• Urbanized Areas: Majority, indicating the convenience and accessibility of Bonchon locations.
• Rural: A notable presence, showing the brand’s reach beyond city limits.

Occupational Profiles

Profession-wise, our customers are as diverse as their taste preferences:

• Business/Finance: Frequent diners, valuing practical and luxurious dining.
• Healthcare and Education: A significant chunk, blending practicality with essential downtime.
• Blue-collar and Service Jobs: Loyal patrons who value a good meal after a hard day’s work.

This demographic snapshot of Bonchon diners offers a comprehensive, data-driven look at who’s enjoying our culinary delights. Whether you’re a marketer, data enthusiast, or simply curious, this report provides a full suite of insights into the dynamic customer base that makes Bonchon a staple in the dining scene. So sit back, relax, and enjoy the detailed findings as you would a delicious meal at Bonchon!