Brookdale Senior Living

Senior Living

We are pleased to announce we are now part of the Brookdale® Senior Living family! Brookdale has a long history of providing superior living options for seniors across the country. Their residents are surrounded by people who are passionately committed to their well-being. Now, as part of the largest senior living solutions provider in North America, we have an opportunity to do even more to enrich the lives of seniors and fulfill our promise to provide solutions for All The Places Life Can Go. Brookdale and Emeritus share a deep commitment to the same core values. We are both dedicated to exceeding our residents' expectations by providing a comfortable living environment, delicious and nutritious meals, activities that stimulate the body and mind, and of course, compassionate care. We will listen, understand and partner with our residents, whom we are privileged to serve. Now, more than ever, we are able to offer our residents from coast to coast more options to meet their unique needs. We hope you're as excited as we are about this historic journey. We look forward to celebrating life together! For more information, visit brookdale.com.

Unlocking the Secrets of Brookdale Senior Living's Stellar Customer Segments

Welcome to the treasure trove of customer segments for Brookdale Senior Living! If you want to get swamped (the good kind) with actionable insights about our beloved silver-haired customers, you’ve come to the right place! Let’s jump right into the laundry list of demographics that’ll tickle your marketing fancy and make your campaign soar like an eagle on a hot summer day.

Customer Segments - The Performing Stars

Our data reveals some star-studded segments that define the Brookdale customer base. Here are the top segments — ranked like your favorite reality TV show contestants:

K03 - #BigBoxBoomers: Picture working-class boomers who are just looking for a good time renting in near-urban neighborhoods, where social butterflies flutter about. They make up 5% of customers and rank high with an index of 252.0%. Not surprisingly, they are number one!
J04 - #GoldenCitySolos: Meet the charming retired singles renting in classy urban areas, savoring life like it’s a fine wine. They account for 2.58% of customers with an impressive index of 238.0%, placing them right in the runner-up spot.
H02 - #RisingProfessionals: Young, educated, and living it up in the trendiest parts of town—they are not just hustlin’ but livin’ their best lives with 2.71% representation and an index of 206.0%.
H03 - #RaisingTheBar: This vibrant mix of young, educated renters flaunts a 3.68% presence and a glittering index of 160.0% in diverse neighborhoods.
H01 - #YoungStars: Early-career, high-income professionals (those city center snobs!) commanding 2.8% with an index of 146.0%. Talk about youthful exuberance!

These segments transition into some less exalted ranks yet remain integral in the Brookdale cosmos, with blue-collar grit, couples coasting, and all sorts of fun names creating a quirky tapestry of our customer base.

Overall Demographic Breakdowns

Now, let’s break down who these marvelous customers are. A delightful mélange of backgrounds comes together at Brookdale!

Our charming, silver-haired crowd isn’t just one flavor of ice cream; it’s a whole sundae, with sprinkles of diversity to boot! Age and stage of life factor in heavily, as you can imagine. With segments ranging from young professionals all the way to golden retirees, we’ve got something for everyone!

Geography & Living Arrangements

Where you live says a lot about your preferences. Let’s take a gander:

Urban Paradise: Many of our customers are drawn to the urban sprawl, taking in rich coffees from artisan cafés and bustling streets full of life.
Suburban Serenity: Others prefer the calm of the suburbs, enjoying the beauty of peaceful living without losing the essence of liveliness—because who likes a dull moment?
Rural Charm: While they may be somewhat fewer in number, those enjoying rustic, rural escapades complete the lineup, infusing a mango-flavored zest.

Income & Education

The Brookdale audience comes from all walks of life:

We’ve got blue-collar grit, wrestling with modest incomes.
Then there’s the upper-income families, strutting their degrees like badges of honor.
Between them lies a tapestry of professions, from service to highly educated, creating a fascinating mix!

Marketing Opportunities – The Road Ahead

Now that we’ve explored who they are, what can we do with this data? We can get to work marketing to them better than ever! Here’s some food for thought:

Actionable Insights for Communication

Effective communication and connecting with these segments requires some clever strokes from marketing maestros. Here's where the treasure lies:

Mobile retail and services are thriving, and we can't forget senior living solutions like Caring Senior Service that ranks huge with an index of 256! Tapping into this channel could be your golden ticket.
For the trendy and hip seniors, consider the likes of brands like Buffalo Exchange or Blick Art Materials for the craft enthusiasts in your life—both are popular and resonate well.
People love a hearty laugh! Utilize social media channels with brands that connect through humor, satire, and everyday relatability. A little laughter goes a long way!

Conclusion: Make It Personal

As we wrap up this delightful foray, remember: the key to connecting with our Brookdale customers lies in the details. Personalization isn't just a nice-to-have; it's essential. By understanding their desires and decorum, we can create narratives that resonate deeply.

In a nutshell, diving into the Brookdale uniqueness opens a treasure chest of insights, opportunities, and, dare we say, a bit of fun along the way. Whether you’re developing a marketing strategy or a product launch, you now have a peek into the vibrant lives of our senior living customers and what makes them tick!

If this tantalizing overview tickled your marketing fancy, why not dive deeper? License the full report and let’s ride the wave of these insights and see just how far it takes us—who knew data could be this fun?