About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Charlotte Russe consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
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$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
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$10,000 - $50,000
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Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Charlotte Russe

AI Audience Insights

THE DISH ON CHARLOTTE RUSSEOur History:Named after the delicious French dessert, Charlotte Russe began its sweet journey in 1975 with the first store opening in Carlsbad, California. Putting a spotlight on women in their teens and early twenties, our store offered access to major fashion trends at value-oriented prices. And over a few exciting decades, the mall-based chain went from 35 stores in Southern California to 500+ stores across the United States and Puerto Rico. Us Today:True to our California roots, Charlotte Russe is headquartered in San Francisco with operational offices just down the coast in San Diego. Among fab, fashion-forward merchandise, we also serve up proprietary Charlotte Russe and Refuge brands that our clientele loves. Check us out online or pop into one of our retail locations to see where all the fabulosity happens. Live. Work. Laugh. In style. We love what we do at Charlotte Russe, and it shows in our employees-amazing, dedicated people with an eye for style. We work together seamlessly-like a great outfit-but we're always on the lookout for superstar additions. If you love fashion and an exciting, innovative workplace, then come join us!
Executive Summary

Charlotte Russe's Captivating Customer Chronicles

Hooking Into the Heart of America

If you’re keen on fashion that entertains while educating, then the adventures of Charlotte Russe's customer base will tickle your trendsetting taste buds! We’ve analyzed a bustling utopia of demographics that’s more diverse than a box of assorted chocolates—each segment uniquely delicious and ready to be explored. Grab a seat, buckle up, and let’s sartorially swoosh through the segments that sweeten the shopping experience like icing on a cake!

Top Segments: Who's in the Charlotte Russe Party?

1. **#FusianFamilies:** Uniting suburban high-income households, these family-centered folks aren’t just about structured schedules. They also enjoy strolls through malls! Representing a whopping 2.93%, this is your quintessential family unit who love making style statements together.

2. **#SalsaSwagger:** Afro-Latino renters living in the city hustle and bustle bring the spicy salsa vibe into fashion! Making up 2.19% of customers, they keep it real with a rich culture and a casual flair.

3. **#BigCityProgressives:** Young and ready to rock, these vibrant renters are all about that urban artsy life, cranking out 2.1%. They're making their way into our hearts (and store aisles) while trying to "make it" in the big cities!

4. **#MetroFamilia:** Diverse and fabulous, this segment of Hispanic-influenced consumers shows that stretching your earnings doesn’t stop you from looking spectacular! They account for 2.53% of Charlotte’s stylish clientele.

5. **#UrbanFashion:** When upper-middle-class African American families come calling, it's all about trends tinged with culture. Comprising 1.86%, they know how to strut their stuff with elegance!

6. **#Solos:** These urban singles take the fashion industry by storm, most flaunting Hispanic roots and making their mark with 2.42%. Low income? Who needs it when you have style!

7. **#MixedMecca:** Diverse and thriving, this mix of blue-collar service workers paints a colorful picture of urban living—at 1.94% they represent the blend of hustle and heart!

8. **#Bootstrappers:** The type to get it done without breakin' the bank, work management and service roles shape this group of upper-middle-income families that make up around 2.47%. They’re scrappy, savvy, and stylish!

9. **#RustRenters:** Young, lower-income renters knocking on the doors of 2nd and 3rd tier cities make up 2.49% of the crowd, proving love for fashion knows no income.

10. **#HallmarkHotrodders:** With working-class households, this segment of Hispanic and Black families with lots of kids counting for 1.96%, it’s all about those homey vibes that keep families together—stylishly, of course!

Demographic Highlights: Who Says Fashion is Just for the Young?

In a finely woven fabric of demographics, Charlotte Russe attracts customers of all shapes, sizes, and colors, including baby boomers and young professionals alike. There's something for everyone, right here in the grand fashion fiesta!

Even while 30-40% of customers are reported to be young professionals working in well-educated, high-income environments, there’s still room for retirees, families, and everyone in-between! The fashion equation at Charlotte Russe is sleek, chic, and absolutely unique.

Targeting the Mobile Movement

Mobile Madness

Can we all agree that shopping from the cozy confines of your couch is the true spirit of retail therapy? (More like couch therapy, am I right?) Charlotte Russe directly taps into mobile retail trends that have customers flooding into its digital lanes. Here are some eye-popping numbers that spark joy:

  • 76%: The skyrocketing satisfaction from mobile apps leads to continuous customer engagement!
  • 239: Microsoft’s specific segment boasts a top-ranking influence on electronics sales for the brand.
  • 234: Latino USA podcasts unfurl trends that skyrocket on social media!
  • 200: Foot Locker and stylish footwear are as hot as your grandma's apple pie!

Using Social Media to Ignite Buzz

Insta Glamour!

Let’s face it, getting folks to put down their mobile devices for traditional marketing is as hard as convincing a cat to take a bath! Charlotte Russe is embracing this fact with open arms, engaging and reconnecting seamlessly on platforms like Instagram and TikTok! Influencers are modern-day rockstars, and Charlotte Russe makes sure to have them on speed dial.

  • 199: Spiritual leaders like Pope Francis adorned with the platform power!
  • 196: Blogs like *Black Girl Nerds* that amplify fashion ethos and diversity.
  • 180: The buzzworthy TV shows like *Broad City* leap into fashion and resonate with customer passions.

The Bottom Line: Fashion's Future Awaits!

Want a slice of the Charlotte pie? This vibrant tapestry of consumers is not just about who wears what, but how they live, laugh, and love in communities stalled with diverse cultures. It’s where opportunities blossom and where you don’t just shop but have an experience!

Unlock the Full Report

The detailed Charlotte Russe customer base report is like a treasure map leading you to your next marketing victory. Not only does it provide the nitty-gritty on shopping habits, demographic insights, and engagement strategies, it's packed with punny charm to boot!

Why wait? License the complete report today and turn your marketing strategies from drab to fab! After all, the fashion world never sleeps, and neither should your knowledge about it!

So whether you’re just itching to learn about who buys what or ready to take a plunge into savvy marketing techniques, this sparkling intel is a goldmine ready for excavation. Step into the realm of Charlotte Russe, where everyone is invited to strut their stuff!

License Charlotte Russe Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)