About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on ConocoPhillips consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

ConocoPhillips

AI Audience Insights

We are a global oil and gas company tasked with an important job-to safely find and deliver energy for the world. We're experts in what we do-from the well site to the office. Across our operations and activities in 17 countries, we never forget our responsibility to be a great neighbor, and a great place to work. Guided by our SPIRIT Values-Safety, People, Integrity, Responsibility, Innovation and Teamwork-we deliver strong performance, keeping our promises to our stakeholders, communities and each other. We solve problems and develop new approaches together, as a team of people-not job titles. That's ConocoPhillips. It's not just what we do. It's how we do it. At ConocoPhillips, we believe it is important to foster an environment where visitors can share ideas and questions with us and each other. We invite you to join us in the conversation by following a few simple guidelines: · Please contribute to the dialogue by keeping your comments relevant to the community and on topic.· Direct your comments at issues, rather than individuals.· Comments that are spam, profane or defamatory will be removed.· We reserve the right to moderate or delete comments without prior notice that are insulting, off-topic or obscene, in order to foster a relevant and respectful community. · ConocoPhillips supports LinkedIn's terms and conditions and related policies, and we expect visitors to our page to do the same. We look forward to hearing from you. We reserve the right to moderate comments in an appropriate manner.
Executive Summary

Meet the Motorist Melange: Your Next Fueling Fun

Welcome to the vibrant world of ConocoPhillips - a fuel-o-rama that's driven by a diverse customer base across the United States! Buckle up as we take a closer look at the quirky cast of characters that fill their tanks and the various flavors that fuel their daily ventures. Spoiler alert: there’s plenty of variety, from cornfield connoisseurs to trendy urbanites, and even a splash of humor along the way!

Top Segments: Who's Filling Up?

Get ready to meet the top segments of ConocoPhillips' customer base, each one more colorful and unique than a rainbow after a summer storm. Here's a quick breakdown of who's who at the pump:

  • M01 - #WideOpenSpaces: This segment is all about the great outdoors! It includes folks from farming communities who thrive on fresh air and open fields. With 5% of customers hailing from this land of corn and cows, they rank number one. Talk about some serious farm-to-tank action!
  • O01 - #SmallTownSatellites: Representing those cozy, blue-collar workers who appreciate the simple pleasures of life, such as naps and BBQs. They account for 4% of customers, showing that sometimes it’s small towns that pack the biggest punch.
  • K01 - #RuralRetirement: Looking for a slower pace of life? These retired couples living on tight budgets in scenic areas make up 2.29% of gas guzzlers. They might not drive super-fast, but they sure know how to soak in the views!
  • L02 - #CornfieldCabernet: Yep, that’s right! Think farming love stories and happy couples soaking up the sun in the countryside. Making up 3.33% of customers, they're all about enjoying the finer things in life... like homemade lemonade.
  • O02 - #MainStreetUSA: Ah, the backbone of many small towns! These young blue-collar workers, at 2.79%, fill up on dreams while cruising the main streets. They work hard and play harder—cheers to that!

And that’s just the first few slices of our customer pie! From the #SouthernCross to #DieselBlues, you can practically meet the whole family! You've got everything from single parents to hearty families cheering on high school sports!

Marketing & Demographic Details: Who Are They?

Now that we've met the characters, it’s time to get up close and personal with their lifestyle choices and preferences. You can thank the magic of data for this illuminating journey. Let’s dive a little deeper into how ConocoPhillips hits the (marketing) road running!

Fueling the Mindset

If data is like fuel for thoughtful marketing, then these actionable insights are the high-octane shots that could get any marketing manager’s engine revving!

  • Gas Stations: Mirabito Energy is steering the wheel with an impressive weighted index of 811—a must-stop for every road trip.
  • Convenience Stores: Stewart's Shops, holding the number two position with a score of 798, remind us that convenience is key—even if it’s just a snack run in the middle of nowhere.
  • Popular Hangouts: Casual dining options like Huddle House (329) might be the perfect pit stop for the hungry highway travelers, while Dutch Bros Coffee (265) can fuel up those late-night drives with some caffeinated cheer!
  • Flexible Finances: Always an essential, Financial institutions like Fulton Bank (278) serve up more than loans; they're ready to help finance those day trips to nowhere.
  • Community Cares: Services such as Genesis HealthCare (282) are tailored to assist seniors, ensuring that understanding and aid are close to the hearts of many rural towns.

And don’t forget about the significant online engagement with brands that provide nostalgia and motivation – humor, memes, and pop culture references thrive in the social media galaxy. Engaging the community through channels that spark joy allows ConocoPhillips to stay connected with consumers, keeping the laughter rolling while filling their tanks and bellies!

Who’s Behind the Wheel?

But you see, it’s not just the highways and byways that matter; it’s the journey to understanding who fuels our industries! This bountiful bouquet of demographics reveals a rainbow of characteristics spanning income levels, family structures, and regional influences.

From blue-collar heroes to urbanites trying to save the world, ConocoPhillips embraces everyone with open arms. If you’re feeling a little nostalgic, just wait until you hear about the older, wealthy empty-nester types living the beach life, rocking their retirement with style!

License to Thrill: The Full Report Awaits!

So, what’s the takeaway from this delightful data road trip? It’s the diversity in segments that makes ConocoPhillips’ customer base not just a network, but rather a community with shared experiences and varying needs. The detailed analysis can help marketers tailor their strategies to meet these distinctly different populations’ desires and needs, making their marketing plans more effective than a turbo-charged engine!

Still hungry for more info on the whims, wins, and wishes of America’s gas-guzzling population? Those ready to fire up their marketing strategy can license the full report to tap into the wealth of knowledge and insights available. You won’t want to miss out on unleashing all the goodies hidden under these data hoodies!

Conclusion: Let’s Keep Riding!

We hope you've enjoyed taking a pit stop into the quintessential characteristics that shape the ConocoPhillips customer sphere! With tales of cornfields, small towns, and trendy urbanites, there's no shortage of unique stories fueling the roadways of America. Harness this data-driven insight and accelerate your marketing strategy to reach every nook and cranny of potential customers!

Get ready to pump up the gas and fuel the marketing engine—because when it comes to consumer knowledge, the adventure is just beginning!

License ConocoPhillips Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)