Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Cracker Barrel

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage...all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences. Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates over 595 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

Whipping Up the Flavorful Details of Cracker Barrel's Customer Base!

If you thought Cracker Barrel was just about biscuit-baking and country charm, think again! We've cooked up something special here, folks! Our detailed report serves a mouthwatering look at the demographics, top segments, and marketing details that define the clientele of this beloved establishment. Get ready to tuck in and savor all the data goodness!

The Top Segments: The Who's Who of Cracker Barrel

First off, let’s take a peek at the crème de la crème of our customer base, ranked like the VIPs of Southern hospitality. It’s all about families, hard work, and getting back to those quaint country roots. Here are the stars of our show:

  • M04 - #Kids&Country: Young families from small towns and rural communities. They enjoy the thrills of farming and blue-collar jobs. This segment makes up about 5.44% of the Cracker Barrel's patrons and ranks first with a 209 indexed against the US population. That’s more "woo-hoo!" than "moo-moo!"
  • L03 - #CrackerBarrelBarons: Middle-aged, hearty couples living that iconic country lifestyle while working hard in blue-collar jobs. They account for 4.33% and strut in at a 229 index!
  • M02 - #JohnDeereCountry: Families and couples enjoying average incomes while making a living in good ol' blue-collar jobs. They represent 4.53% of our guests and have an index of 199. They’re taking country living to the next level.
  • N01 - #DirtRoadDynasty: Older families making ends meet while working factory and blue-collar jobs. They are 3.33% of the crowd with an index of 206, proving that some journeys begin on dirt roads!
  • N04 - #Merica: This segment showcases semi-rural households following sports and keeping it simple after that high school homeroom. Representing 3.35% with a 203 index, they've got pride like fireworks at a Fourth of July celebration!

And don't forget the rest of our customer buddies making their mark:

  • L04 - #PensionPastures: Older couples enjoying the serene life outdoors.
  • O02 - #MainStreetUSA: Young blue-collar workers who rock their main street vibes.
  • M03 - #Camo&Cornfields: Farming families with a DIY spirit!
  • And more... a delicious serving of segments that represent everything from Southern culture, family values, and a good hearty meal!

Marketing and Demographic Details: The Secret Recipe

But, what’s bubbling under the surface? You’ll want to know the marketing and demographic details that point the way to capturing Cracker Barrel's essence. The following segments are areas where Cracker Barrel could sprinkle some extra charm!

Mobile Convenience: Your Next Stop!

When it comes to grabbing a bite or picking up goodies, we’ve got the lowdown! The convenience segment has a weighted index of ß589—topping with Stewart’s Shops! Yes, it's true—small trips mean cuddles with Southern delights are just around the corner!

Social Media Lovin': Keepin' It Relevant

Social media is the modern-day town square. Here's how Cracker Barrel’s customer base reacts:

  • Godly Teachings: Bringing you motivation with an index of 261!
  • Duck Commander: Shining bright with outdoorsy fun, giving us a 261 index!
  • Reality TV Stars: Topping those trend lists with individuals like Sadie Robertson Huff available to help us influence those Southern values!

And don't miss the hikers, home improvement gurus, and fashionistas—all eager to celebrate the Cracker Barrel brand, even beyond just food!

The Key Ingredients to Success!

With such a spirited crowd, knowing the motivations and preferences can help create that desired atmosphere that resonates with guests. That's where our actionable insights come into play! Whether it's choosing discounts, foods we love, or just indulging in some fast casual dining, our research shows that understanding choices made foodies sing!

Here are some fun, friendly faces from our findings in the action-packed world of demographic preferences that continue to cater to comfort food lovers! The weighted index of choices across convenience stores, grocery chains, and food services brings about cutting-edge opportunities that Cracker Barrel shouldn’t miss!

The Final Dish—More Information Awaits!

Ready to dive even deeper? Well, you're in luck! The complete report yields so much more! It’s the crème de la crème of customer understanding. By licensing the full report, you'd serve yourself an entire buffet of data—cuz let’s face it, knowledge is power, and we all love super-sized servings!

So hang on tight and get your forks ready! Knowing who your customers are doesn't just boost your business—it transforms your offerings into a feast they can’t resist. Get ready to turn your strategies into high-flying success, because Cracker Barrel is about to get a whole lot more delectable!

Join the delightful journey and help Cracker Barrel create unforgettable memories that are seasoned with Southern charm. License the full report today—let’s get this party started, y'all!

Report Highlights ➡️
Cracker Barrel