About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Crazy 8 consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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1,000 - 2,000
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Crazy 8

AI Audience Insights

Crazy 8 Freedom, Inc. is dedicated to bringing awareness to a large breadth of societal problems within the community. Through events and partnerships with state and non-state actors, we seek to bridge the gap between the community and the resources available to them. It takes courage to heal a community or to ask for help...we extend a helping hand to those who need it. Healing Hearts, Transforming Lives, Changing Attitudes
Executive Summary

Crazy 8’s U.S. Customer Base: A Whirlwind of Wondrous Segments!

Welcome to the colorful world of Crazy 8, where customer insights are as vibrant as a box of crayons! We're diving into fascinating data that unveils the myriad family types, spending habits, and preferences of Crazy 8's U.S. customer base. Think of us as your trusty navigator through this kaleidoscope of consumer segments. Grab your puns and ready your giggles, because it’s about to get entertaining—yet informative!

Top Consumer Segments: Meet the Fam!

We’ve ranked our customer segments like a dance-off at a family reunion, where everyone is vying for the title of “Best Segment.” Here are the top contenders:

  • B01 - #FusianFamilies: The crème de la crème of family-centered, high-income households who are mall enthusiasts (and we mean that in the nicest way). With a customer percentage of 2.53%, these families are rocking a confidence index of 127! They’re singing “mall you need is love!”
  • P06 - #BedazzledDesperados: These low-income Hispanic households shine brightly in lively areas. Despite the budget constraints, their love for fashion is undeniable, evidenced by a remarkable engagement index of 224! With 1.88% of all customers, they remind us that style doesn’t have to break the bank.
  • F05 - #OldTownRoad: This segment features families who enjoy the mixed vibes of renting and owning in cozy suburbs. Representing 2.55% of customers with an index of 113, these folks are living their best suburban lives, one barbecue at a time!
  • E04 - #VivaLaVogue: Affordable urban fashionistas unite! Blue-collar Hispanic families here love to live life in style, with a picturesque engagement index at 206 and a customer percentage of 1.86%!
  • C03 - #FlourishingFusion: A beautifully diverse group, these families thrive in white and black exurbs. With an engagement index of 115 and a customer percentage of 1.91%, they know the real key to diversity: mixing styles and cultures!

And that’s just the tip of the iceberg! There's a whole lineup, including the youthful I03 - #RustRenters, who may be cash-strapped but are rich in dreams, and the hardworking E01 - #MetroFamilia, get ready to boogie!

Marketing to Our Majestic Mix

Crazy 8 is like a chaotic but lovable family gathering, filled with varied segments! The marketing opportunities here are as diverse as the guests at Thanksgiving dinner. Whether it’s social media, retail, or restaurants, the brands and channels that resonate with each segment are tales worth telling.

Top Marketing Channels and Influential Brands

Social media channels reign supreme in Crazy 8’s marketing strategy, effectively reaching diverse audiences. Here’s a peek at some noteworthy channels:

  • CNN en Español: A hub where Hispanic audiences unite! Engaging them here is key with a weighted index of 293!
  • Latino USA: Get ready to tune in! This podcast is a favorite, with a weighted index of 225. Perfect for on-the-go families and young professionals alike!
  • Ultra Music Festival: Where every beat draws a crowd. With an index of 192, it’s all about partaking in the vibes that connect segments through festive experiences.
  • Pollo Tropical: Fast-casual food that’s too tasty to turn down! Food lovers know that community meals draw families together, boasting a weighted index of 193.

Speaking of tasty – its clear that *F-O-O-D* (and shopping!) is a universal language in getting segments talking!

Demographics That Put the ‘G’ in ‘Giddy’!

Next on our whirlwind adventure are the demographics that give us a peek into who loves Crazy 8! Spoiler alert: it's an eclectic crew—and we love them all!

  • Young families- watch out, they’re dreaming big! With segments like #BabiesBurbs&Blessings, older yet active families are thriving (22.6% in the customer pool) and savoring life while ensuring their kids are well-dressed.
  • Rural Renaissance has taken root with segments like #CrackerBarrelBarons: the middle-aged and older rural couples delivering style with grit—who’s your favorite fashionista in the cornfield?
  • The Silent (but Stylish) Majority - they may be lower-income, but the #SalsaSwagger segment proves they floss in style—while showcasing cultural pride and dream-steering individuality at an index of 140!

With such a polyphonic demographic of style-conscious families, the potential for personalizing marketing efforts is bright! Your target market is an ensemble of lovely folks just waiting for their next Crazy 8 fix.

Calling All License Seekers!

Are you putting together a puzzle of potential for your organization? Or perhaps you want a thrilling ride through consumer insights? Ready to have your marketing world turned upside down? Grab a leg up with our full report on Crazy 8's U.S. consumer segments!

Turn those data points into delightful decisions. Whether you’re looking to:

  • Pinpoint lucrative markets
  • Create targeted campaigns that get people talking
  • Make children and parents feel like royal fashionistas

It’s time to license the full report and see Crazy 8’s fabulous customer base in its entirety. Trust us, insights here will help you dress your strategy for success. So, let’s boogie and unlock the door to consumer engagement, because Crazy 8 is the ticket to vibrant marketing!

By the way, if you see families in your favorite color scheme at a mall, remember—every visit could lead to the next best Crazy 8 moment!

So what are you waiting for? Don your party hat (or running shoes—you know, it’s a marathon of insights!) and let’s take the leap into the colorful world of Crazy 8 subscribers today!

License Crazy 8 Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
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Autopilot v2 Special
(Q4 2024)