About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on CVS consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
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See how Autopilot stacks up against the alternatives:
Service
Price
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Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights
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CVS

AI Audience Insights

Drug Stores
Millions of times a day, close to home and across the country, we're helping people on their path to better health. We're reinventing pharmacy to have a more active, supportive role in each person's unique health experience and in the greater health care environment-from advising on prescriptions to helping manage chronic and specialty conditions to providing quality walk-in medical care and pharmacy benefits management. Because we're present in so many moments, in ways that are more affordable and effective, we're able to positively influence health behavior and shape the future of health care for people, businesses and communities. Health is everything. Through our more than 9,600 retail pharmacies, over 1,100 walk-in medical clinics, 75 million pharmacy benefit manager plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes, and lowers overall health care costs. We leverage our unique combination to help payors control costs, improve patient access, and promote better health outcomes in a way that no other company can. Please note: We reserve the right to delete any posts that contain personal health information (PHI), personally identifiable information (PII), Sensitive Personal Information (SPI) or are approaching HIPAA violations. We reserve the right to remove comments that are discriminatory, harassing, bullying, threatening, defamatory, or unlawful.
Executive Summary

CVS Demographic Insights Report

Welcome to the CVS Demographic Insights Report, where we dive into the nitty-gritty details of who’s stopping by this beloved drugstore chain. Courtesy of Social Signal, Inc., this report is brimming with actionable insights and a dash of humor, ensuring your understanding of CVS’s clientele is as thorough as their product range.

Age: A Prescription for All Ages

CVS attracts a diverse age range, each bringing their own needs to the counter:

  • 18-24: The young adults, grabbing essentials on the go and perhaps a late-night snack.
  • 25-34: The young professionals, balancing health, beauty, and convenience.
  • 35-44: The busy parents, picking up family necessities and prescriptions.
  • 45-64: A significant segment, managing family health and personal wellness.
  • 65-74: The seasoned citizens, relying on CVS for their healthcare needs.

Income: Wallet-Friendly Wellness

Our patrons’ income levels reflect CVS’s wide appeal:

  • $25,000 - $49,999: The largest group, finding value in CVS’s affordability.
  • $50,000 - $74,999: Middle-income earners who appreciate quality products without breaking the bank.
  • Less than $25,000: Budget-conscious shoppers who rely on CVS for essential items.

Home Sweet Home (Value)

Guests come from homes with varied values, showcasing CVS’s broad reach:

  • Less than $200,000: The majority reside here, balancing home ownership and affordable shopping.
  • $200,000 to $499,999: Reflecting a mix of suburban stability and urban accessibility.
  • $500,000 and above: Proving that everyone, regardless of home value, loves a good deal.

Family Dynamics

Family structures reveal a diverse customer base:

  • Married with kids: Often managing household supplies and health needs.
  • Singles: A strong presence, appreciating the variety and convenience.
  • Lone parents: Both with and without kids, finding CVS a reliable stop for all their needs.

Education: Smarts and Savings

Our customers’ education levels showcase a well-rounded shopper base:

  • High School Diploma: The largest segment, valuing practical and accessible products.
  • Some College: Well-represented, blending smart choices with affordability.
  • Bachelors and Graduate Degrees: Appreciating the balance of quality and price.

Home Ownership: Roots and Routine

Ownership status among our customers shows:

  • Renting: The majority, often needing convenient and affordable solutions.
  • Owned Homes: A stable and rooted customer base who still enjoy a good deal.

Commute Preferences

How our customers get around is as varied as their shopping lists:

  • Car: The predominant choice, reflecting accessibility and convenience.
  • Public Transportation: A significant number, highlighting the urban reach of CVS.
  • Walk/Bike: Eco-conscious shoppers who value convenience and health.

Urban vs. Rural Reach

Our customer base is a blend of urban and rural dwellers:

  • Urbanized Areas: Majority, indicating the convenience and accessibility of CVS locations.
  • Rural: A notable presence, showing the brand’s reach beyond city limits.

Occupational Profiles

Profession-wise, our customers are as diverse as their needs:

  • Service and Blue-collar Jobs: Frequent shoppers, valuing practical and affordable solutions.
  • Business/Finance and IT: A growing segment, mixing professional needs with personal care.
  • Healthcare and Education: A significant chunk, blending practicality with essential services.

This demographic snapshot of CVS customers offers a comprehensive, data-driven look at who’s shopping and filling their carts. Whether you’re a marketer, data enthusiast, or simply curious, this report provides a full suite of insights into the dynamic customer base that makes CVS a staple in everyday convenience and healthcare. So sit back, relax, and enjoy the detailed findings as you would a quick trip to CVS!

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Autopilot v2 Special
(Q4 2024)
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