Destination XL

AI Audience Insights

Destination XL Group, Inc. is the largest specialty retailer of men's XL apparel...and we're growing every day! We operate over 350 stores across the country - including DXL Men's Apparel, Casual Male XL and Rochester Clothing locations - plus a multi-channel website. Our corporate headquarters and distribution center are located in Canton, MA. At DXL Group, we foster an environment of creativity, progressive thinking, team spirit, and the determination to challenge ourselves, as well as those around us. Our people are the reason for the success we are today. Together we work toward one common goal - to inspire confidence in our guests and provide them with the ultimate shopping experience. We offer a variety of challenging opportunities in our corporate office, contact center, distribution center, and stores. If you're simply looking for a job, we may not be right for you. But if you're looking for a career - in a dynamic, ever-evolving environment that's growing in leaps and bounds - we'd like to talk to you.
Executive Summary

Unlocking the Secrets of Destination XL's Customer Base: A Pun-Filled Adventure!

Are you ready to dive into the world of Destination XL's American consumers? Buckle up, because we're about to embark on a delightful journey through top segments, unique demographics, and marketing strategies that will have you laughing all the way to the licensing agreement!

The Top Segments: Who's Who in Destination XL's Customer Zoo

Let's take a closer look at the crème de la crème of customer segments that make up the Destination XL fan club:

  • #RoaringRetirees (27.7%): A spirited group of retired or near-retirement empty nesters leading active lifestyles. With an indexed score of 154 against the U.S. population, they’re not slowing down; they’re revving up!
  • #BigBoxBoomers (28.6%): Working-class boomers who rent in lively near-urban neighborhoods. Sporting a 135 index, they are the champions of communal activities.
  • #RaisingTheBar (30.7%): These young, educated renters are taking it up a notch in diverse, mixed-income areas, landing them a 125 index. Talk about thriving!
  • #CouplesCoastingIn (21%): Empty-nesters enjoying life in upscale suburbs, they have an index of 149. They’re all about finding that sweet spot in life!
  • #BasicBoomers (21.9%): Middle-class boomers taking a breather in suburban neighborhoods carry a score of 137. Sometimes, simplicity is the key to happiness!

And the list goes on! From #YoungStars soaring in city centers to #Bootstrappers working their way up in vibrant urban areas, these segments paint a lively picture of who shops at Destination XL.

Marketing Strategies that Make the Heart Go Boom!

In the world of marketing, knowing your audience is half the fun and all the strategy! Destination XL captures consumer hearts through clever targeting and tailored messages. Here are some top-notch actionable insights to keep those marketing gears turning:

  • Podcasts and Radio: Dive into the airwaves with shows like "Morning Show with Boomer & Gio" (194 index). Captivating content has a way of making listeners lean in closer!
  • Fast Casual Dining: With fans flocking to Tijuana Flats (190 index), they’re not just diners; they're food enthusiasts!
  • Exciting Industries: Brands like Wegmans and Hollywood Feed lead the charge in retail, all while maintaining their charm. An index of 208 for Tree House Brewing Co. indicates that they hit all the right notes!
  • Pet Lovers Unite: PetPeople and Bentley’s Pet Stuff are a hit with pet parents and their cuddly companions, boasting solid ratings (185 and 184 respectively). Who doesn’t love a little puppy love?

The magic of social media also plays a key role, driving conversations and engagement across platforms and channels. From fitness to family, their marketing lineup has something for everyone—from health-conscious to nostalgia-seeking!

Demographics that Paint a Colorful Picture

So, what do the numbers tell us about demographics? Well, let’s just say they’re more colorful than a box of crayons:

  • Age and Lifestyle: The majority of customers span multiple generations—from tech-savvy young adults to wise, golden years retirees—making inclusivity the name of the game.
  • Education and Income: With highly educated segments like #SiliconNation and upper-income households, reaching various socioeconomic classes means adapting messaging to meet diverse needs.
  • Interests: Affinity for cool brands like Peloton (158 index) showcases a desire for active living, while love for food is evidenced by rising stars in restaurants and local hotspots!

Understanding these demographics is crucial for any business aiming to break through the noise. Let's not forget: it pays to be aware of who’s walking through the door of your store—or more importantly, who’s clicking to shop online!

Conclusion: Get in on the Action!

Want to keep the fun going? If the data above has piqued your interest, you absolutely must license the full report for the ultimate treasure trove of information regarding Destination XL's customer base. With a whole bunch of segmented goodness awaiting you, you'll be steps ahead in connecting with shoppers and making your mark!

So come on in—don't be shy, and don't miss out on this opportunity to turn data into dollars. After all, those who know their audience are the real stars of the show! Whether you're looking to pull at their heartstrings or tickle their funny bones—you're just one report away!

About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Destination XL consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

License Destination XL Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)