Dickey's Barbecue Pit

Fast Casual

Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 73 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 500+ locations in 43 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For job opportunities apply at Dickey's Barbecue Pit traditional locations are fast casual restaurants in free standing, end-cap or inline buildings that provide in-store seating with drive-thru windows when available. Restaurant conversions are welcome and preferred. The average new restaurant is 1,500 square feet. Key real estate characteristics include suburban, rural and metro locations with excellent visibility and access, as well as strong residential and daytime populations driven by office, retail and university environments. For more information about franchising, please visit

Dickey's Barbecue Pit: A Flavorful Dive Into Our Customer Base!

If you think Texas barbecue is only about smoky meats, think again! At Dickey's Barbecue Pit, we’re not just serving up delicious food; we’re diving into a juicy analysis of our customers to serve them better. Our report on the U.S. customer base covers everything from family dynamics to faith influences—it's a whole barbecue buffet of demographics, preferences, and marketing strategies. Buckle up for a rib-tickling journey with us as we feast on the data served straight from our report!

Getting to Know Our Customers: The Segments We Savor

We’ve grilled down the customer base into several delicious segments. It’s like a menu you might find at a family BBQ: each group has its favorites and unique characteristics. Let’s slice into the top segments that are fueling the Dickey’s barbecue bonfire:

B04 - #BabiesBurbs&Blessings: The crème de la crème of suburban families, these younger, upper-middle-class families take parenting and faith to heart, representing 3.31% of our customer base.
C02 - #Family&Faith: Another slice of the suburban pie, this group consists of young, faith-focused families with children, taking the hopeful 2nd position with 3.15% representation!
B01 - #FusianFamilies: Higher-income households who are all about family bonding and a mall visit. They’ve got 2.71% of our tastebuds tingling in excitement.
I03 - #RustRenters: Young, lower-income renters across smaller cities—these folks represent 2.84% and hold onto the fourth spot like a true champion!
F02 - #HallmarkHotrodders: Working-class Hispanic and Black households that keep family fun rolling. They are tied for the fourth spot too—after all, who doesn’t love a little family togetherness?

These segments may have different roots, but they all converge at our brick-and-mortar locations and drive-thrus, hungry for some BBQ goodness. Next on our BBQ platter is a focus on lifestyles and interests, which subsequently brings us to actionable marketing strategies!

Marketing to Our Flavorful Family

We’ve got our eyes set on tantalizing our customers with mouth-watering offers and promotional campaigns! Based on our actionable insights, we’ve identified the types of services and products that resonate the most with our customer segments. Think of it as the spice cabinet for our marketing strategy! Here’s a taste:

Convenience Retail: Gas Stations and Convenience Stores like Mirabito Energy and Stewart's Shops are popular stops for our customers who crave convenience. Who doesn’t love a quick refuel before indulging in some barbecue bliss?
Grocery and Fast Casual: Places like Stater Bros. Markets and, of course, Dickey's Barbecue Pit! These are regular players in our customers' lives, creating a perfect recipe for repeat visits.
Automotive Services: Our customers love staying on the move, making stops at places like Brake Masters to keep their vehicles road-ready for those BBQ road trips.
Health and Wellness: The focus is on fitness as 100% Chiropractic pops up prominently! Healthy back, happy belly—just the right balance to enjoy our BBQ!

From the sizzling hot summer days to cozy winter family gatherings, our marketing strategies are tailored to fit the unique lifestyles of our diverse customer segments, ensuring that we always have just the right thing to bring to the table!

Who’s Gracing Our Tables? Demographics That Count!

Now, let’s season our understanding with a sprinkle of demographic details! Knowing who our customers are helps us relate to them better. Here are the juicy demographics that shine like BBQ sauce on ribs:

Age Diversity: From energetic young families to wise retirees, our BBQ pit is a gathering place for all ages. Each age group brings its distinctive flavor—like a well-mixed sauce!
Income Insights: We cater to a delightful range of incomes—from lower-income renters looking for affordable comfort food to affluent families sipping sweet tea while mulling over their next BBQ catering order.
Urban vs. Rural: Whether smoking briskets in the heart of a bustling city or on a serene farm, we’re not particular about our customers' locations. They’re all welcome to savor the rich flavors we provide!
Family Dynamics: With a plethora of family setups, everyone from single parents to multi-generational families joins in on the parade of tasty treats!

With this spectrum of customers, our marketing strategies play out like a perfect barbecue playlist—there's something for everyone, making every visit to Dickey's Barbecue Pit a cherished experience.

Join the Flavor Revolution!

As we dig into the data, the great BBQ report unveils the lives, preferences, and relationships that shape the wonderful world of Dickey’s Barbecue Pit. With fun segments, actionable insights, and fascinating demographics, it’s an opportunity to take your marketing to a finger-lickin’ new level!

Ready to dip into our full report and savor the entire flavor profile? Think of it like having all the BBQ secrets from our Pitmasters at your fingertips! From clever marketing strategies to understanding our valued customers more intimately, it’s time to get your hands on this indulgent report. Click the link below and license the full report—let’s spread the joy of barbeque together!

Get Your Full Report Now!