About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Encompass Health consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Encompass Health

AI Audience Insights

Specializing in customized 24/7 On-The-Job Incident Reporting & Nurse Triage Services for employers of all sizes, as well as private label customers. Check out the program website at www.carivacare.com
Executive Summary

Unlocking the Heart of Encompass Health's US Customer Base

Welcome to the cornucopia of consumer insights that will make you say "Yeehaw!" and "Wowza!" all at once! We've gathered some stellar market data for Encompass Health's customer base, and if you're here, we're guessing you're just as curious as a cat in a fish market! So saddle up, because we’re about to take a ride through the top segments, marketing insights, and juicy demographics that make up the heart and soul of the good ole US of A.

Top Customer Segments - The Cream of the Crop

Let's kick off this rodeo with the top customer segments that are lassoed into the Encompass Health family. Here’s where the action is, ranked for your convenience!

Segment Name Description Percent of Customers Indexed Against US Population Overall Rank
O01 - #SmallTownSatellites Older ruralites in small towns enjoying the simple things in life. 3.79% 179.0 1
M02 - #JohnDeereCountry Blue-collar families and couples just trying to make ends meet. 3.52% 164.0 2
N02 - #SouthernCross Lower-income couples crossing diverse cultures at the crossroads of worship and sports. 2.58% 196.0 3
N01 - #DirtRoadDynasty Lower-income families working in factories and blue-collar jobs. 2.63% 173.0 4
M04 - #Kids&Country Younger families nurturing kids in small towns. 3.66% 149.0 5
I03 - #RustRenters Younger, lower-income renters scattered across less metropolitan areas. 3.17% 151.0 6
L02 - #CornfieldCabernet Farming couples enjoying the finer things in life amidst the fields. 3.02% 145.0 7
L03 - #CrackerBarrelBarons Middle-aged rural couples enjoying an iconic country lifestyle. 2.66% 149.0 8
M03 - #Camo&Cornfields Diligent farming families who love DIY and fast food. 2.06% 185.0 9
B03 - #BackyardBliss Nature-loving families who enjoy life between the suburbs and country. 2.15% 162.0 10

From small-town satellites to backyard bliss, Encompass Health knows how to cater to its crowd. Can you hear that? It’s the sound of opportunity knocking—loud enough to make you feel it in your bones!

Marketing & Demographic Delights

Now that we've revisited our favorite characters in this consumer tale, let’s dive into how these segments are engaging with Encompass Health—and what that means for marketing strategies. If you’re looking for actionable insights, look no further; this section will make you feel like a marketing wizard!

The top activities and spending behavior of these segments reveal a spicy mix of interests—from home improvement to health care services. Here’s a sneak peek at some enticing data:

Source Category Subcategory Title Weighted Index
Mobile Retail Hardware, Home Improvement Aubuchon Hardware 368
Mobile Grocery Convenience Stores Weis Markets 311
Mobile Services Hearing Care My Hearing Centers 278
Social Media Brands Outdoors Duck Commander 217
Mobile Restaurant Fast Casual HWY 55 Burgers Shakes and Fries 182

Tap into the interests of these vibrant segments, and you'll start feeling the love (and profits) rolling in like a well-prepped rodeo team! Whether it’s providing local home improvement options, convenient grocery shopping, or embracing the allure of good 'ol America’s dining scene, the sky's the limit for marketers!

Demographics at a Glance

You might be saying to yourself, "This all sounds fantastic, but what about the demographics?" Well, lucky for you, we’ve rounded up some key demographic nuggets that reveal the audience behind the numbers.

  • Age: Our top segments are very family-oriented, spanning younger households with kids to seasoned parents enjoying their golden years.
  • Income: A mix of low to middle-income households that look for affordability while also indulging in some well-deserved treats now and then.
  • Location: Mostly rural and suburban locales where the vibe is laid-back, and community matters most.
  • Interests: Health services, outdoor living, and good food top the list—all the essentials for a well-rounded American lifestyle!

Why License the Full Report?

Still sitting on the fence? Imagine having all this information at your fingertips and being able to strategize like a pro! The complete report is a treasure trove awaiting your exploration, offering detailed insights and metrics that can help sharpen your marketing actions like a finely honed hunting knife.

Transform your approach and connect with your audience like never before. With this report, you’re not just throwing spaghetti at the wall; you’re aiming your marketing strategies with laser precision. You'll be able to create targeted campaigns that resonate with the target audience, increase engagement, and drive conversion rates through the roof. So step right up, and unlock the full potential of this vehicle of insight—you've got nothing to lose, and everything to gain!

So where do you stand? Let’s make the most out of these puns, I mean “gems” of information! Don’t just sit there—license the full report today and take the first step toward marketing success. Trust us; your future self will thank you!

License Encompass Health Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)