About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Essendant consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Essendant

AI Audience Insights

We are the leading wholesale distributor of office, technology, janitorial, sanitation, breakroom and industrial products. You need a partner to help you reach beyond what is possible on your own. With decades of experience, we back you with smarter operations, a vast assortment of products, and strategies to help your business grow. We arenot just a wholesaler - we power more. Essendant is built upon a strong legacy of brands you know and trust, including United Stationers, Lagasse Sweet, and Azerty. At Essendant we help you build business simply,with minimal risk or investment. It's a seamless solution for smarter operations, seamless category expansion, and strategic business growth. Together we'll raise the bar, and power possibilities to deliver what your businessneeds most.
Executive Summary

Get the Scoop on Essendant's Customer Base: It’s a Data Party!

Welcome to the exciting world of Essendant's U.S. customer base! Grab your favorite snack and get ready to explore a deliciously detailed slice of data pie. We promise, this report is not just your average spreadsheet; it’s filled with juicy insights that will make your marketing strategy pop like popcorn on movie night! 🍿

The Great Customer Segments Bake-Off

Let’s whip up some rankings of customer segments, shall we? Picture this as a competition where diverse households compete for the spotlight. Here’s a taste of the top contenders:

  • #SoulRoots: This segment represents small-town African American households, and they’re bringing home the gold with just 3.1% of customers. They may have less income, but they pack a punch! 🥊
  • #OldTownRoad: Black and white families owning or renting in economically friendly suburbs. Coming in at 4.96% of customers, these folks know how to ride the budget wave! 🌊
  • #Pets&EmptyNests: With middle-aged empty-nesters in the mix, this crowd is all about keeping it cozy (and they likely have a few furry friends around!). At 3.14%, they’ve got some serious heart, if not a whole lot of kids! 🐾
  • #HallmarkHotrodders: Working-class Hispanic and Black households with lots of kiddos—3.36% of folks who are living life in the fast lane! 🚗✨
  • #Ebony&Essence: Older African American households (with an 80s vibe) tend to live below average income and are often headed by single moms. Please give them a round of applause for 2.86%! 👏

You may notice the competition is fierce! With segments like #MetroFamilia and #Bootstrappers trailing closely behind, it’s clear that diversity is the name of the game. 🌈

The Marketing Secret Sauce

Just when you thought it couldn’t get any tastier, let’s whip up some marketing flavors for you! From finding the right channel to the best messaging, this report has a sprinkle of everything you need. Here’s what you’ll find:

Mobile Services That Shine Bright:

  • Cleaning Services (Essendant): This service is making waves with a weighted index of 305—it's like the Beyoncé of cleaning services! Who wouldn’t want to scrub with style? 🎤
  • Lending Services (Advance Financial): With a 260 index, these services are providing sweet cash solutions quicker than you can say, "Show me the money!" 💵
  • Health Services (Romantix): Dive into some romance with a health touch! I mean, who said couples can’t get healthier together? 🤷‍♂️

Social Media Stardom:

  • Lauren London: With an index of 272, she’s shining bright like a diamond. Forget diamonds; this lady is the real deal! 💎
  • Erykah Badoula: A musician making waves with a 257 index! She’s here to make you groove while reaching the right audience. 🎶
  • TD Jakes: Spiritual leaders are rocking the index with a score of 247. Who says spirituality can't trend? 📈

As for influencers, you’ll meet comedians, lifestyle mavens, and even reality TV stars. If you’re looking to mingle with the stars, this section is your VIP pass! 🌟

The Demographic Delight: Who Are They?

Now for the part of the report that'll help you know exactly who your audience is. The details in this section are as snazzy as a well-tailored suit! Let’s break down some key demographics:

  • The Movers and Shakers: Blue-collar workers, low-income, high aspirations—everyone has a role in this cosmic dance of demographics! 💃
  • Urban Eagles: Diverse individuals living it up in city hotspots, vying to find value while living in style. They’re simply soaring! 🦅
  • Fashion Forward: Whether it's affordable or high-end, fashion doesn’t discriminate! From the working-class dad to the stylish urban mom, these shoppers know how to brighten up a dull day! 👗

Why License This Report?

Forgive us if we playfully plead, but licensing this report is a smart move for your business! Here are some thriving reasons to do just that:

  • Targeted Marketing: This isn’t just data; it’s your roadmap to marketing like a wizard. Imagine sending the right messages at the right time to the right folks! 🧙‍♂️
  • Cost-Efficiency: By understanding these segments, you channel your budget into strategies that are not only savvy but downright snazzy! 💰
  • Stand Out: Let’s ensure you don’t blend into the crowd! With insights like these, you’ll stand out in a world full of cookie-cutters—no one wants to be a beige cookie! 🍪✨

So, ready to sprinkle some marketing magic? Dust off those elbows (or whatever it is you do), and let’s elevate your game by licensing the full Essendant report! It’s time to put on your data cape and fly high above the competition! 🚀

Conclusion: A Recipe for Success!

With such a delightful array of customer segments, marketing strategies, and demographics at your fingertips, we can only say—this report is the secret ingredient for your marketing kitchen! So why not treat yourself to the full experience? If you’re ready to make marketing magnificent, it starts right here! 🍽️

Let’s be honest; no one likes bland data. Let’s spice it up and get to work on creating strategies that will transform your marketing scene from dull to stellar! Here’s to making your business not only smarter but also snazzier! Cheers! 🥳

License Essendant Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)