About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on European Wax Center consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
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Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

European Wax Center

AI Audience Insights

As one of the fastest growing lifestyle and beauty brands in America, European Wax Center (EWC) has quickly become the industry leader in Revealing Beautiful Skin. Founded by siblings Dave and Josh Coba in 2004, EWC has redefined the waxing services category by delivering a consistent and luxurious guest experience across over 700 locations awarded in the US. The brand's core vision is to help women feel like their most confident, beautiful selves every day. With an exclusive, all-natural COMFORT WAX™ and the Four Steps to Gorgeous™ treatment-Cleanse, Prepare, Wax, Rejuvenate-EWC makes helps women everywhere feel cared for, confident, and oh-la-la gorgeous from head to toe. For more information about European Wax Center, or for information about how you can further your career with the Experts in Eyebrows, visit waxcenter.com, or like us on Facebook at facebook.com/EuropeanWax or twitter @EuropeanWax.
Executive Summary

Waxing Poetic: Meet the Customers of European Wax Center

Welcome to the fabulous world of the European Wax Center, where smooth skin meets glossy lifestyles! Here, we shine a spotlight on the delightful demographic diversity of consumers who enjoy the pampering experience that European Wax Center provides. Whether you're looking for marketing intelligence or just a little bit of humor, we’ve got a hair-raising report that will tickle your fancy and help you tap into this silky smooth market!

Segmenting the Silky: Ranking Consumer Segments

One way to know your customers is to slice them into delightful segments. Get ready for a rollercoaster ride through the top consumer segments ranked by their passion for smooth skin!

Segment Name Description Percentage of Customers Indexed Against US Population Percentage of US Population Overall Rank
G01 - #HighRisers Young professionals with high incomes and education, sporting a trendy pair of Warby Parkers. 3.75% 355.0 1.02% 1
G03 - #Urbanists Affluent, White young renters in gentrified urban neighborhoods. They’d probably share their artisanal avocado toast recipe. 3.83% 277.0 1.34% 1
B02 - #SatelliteScions Education-savvy suburban families living just on the outskirts of tech hubs—where the Wi-Fi is strong and the parks are plush. 3.72% 221.0 1.63% 3
H01 - #YoungStars High-income young professionals renting near dense city centers. They're moving fast and looking good while they do it! 3.67% 180.0 1.98% 4
H02 - #RisingProfessionals College graduates who are ‘living their best life’ in style, all while finding the perfect brunch spot. 2.71% 194.0 1.36% 5

These segments aren’t just names; they are insights into the consumers who frequent the European Wax Center. Understanding them can help tailor marketing messages and promotional campaigns that keep your clientele silky smooth!

The Hair-raising Data: What You Can Learn

Drumroll, please! It's time for the actionable insights that will help show the European Wax Center the magic of marketing munchkins. With critical data on consumer spending patterns, how are these fabulous seekers of smoothness spending their dollars?

Source Category Subcategory Title Weighted Index
mobile retail Cosmetics A.P.C. Store 331
mobile services Hair Drybar 322
mobile services Spa, Massage, Esthetics Woodhouse Spas 268

Incorporating the trends from these actionable insights can lead to a better understanding of where European Wax Center clients indulge in their "me-time." Consider camouflaging your promotions with the assets from brands like Drybar and A.P.C. Store, as they resonate flavorfully with targeting the perfect audience. Buzzwords like 'luxury' and 'self-care' can sweeten the deal!

Demographics that Matter: Who Are the Smooth Operators?

Knowing who makes the appointments and when they come in can put you a cut above the rest! Let’s review the demographics that drive the European Wax Center’s audience.

Source Category Subcategory Title Weighted Index
mobile retail Office Supplies Paper Source 356
socialmedia brands Fashion Warby Parker 289
mobile services Hair The Lash Lounge 249

From the numbers, we can see that shoppers who are digitally savvy gravitate towards brands that exude style and sophistication, and aren't afraid to treat themselves! Marketing campaigns aiming at fostering a sense of community and social well-being will undoubtedly hit home, given this demo profile is heavily influenced by relationships.

Calling All Marketing Mavericks!

In a nutshell, this report is your golden ticket to tapping into the lustrous world of consumers who frequent European Wax Center. With fine-tuned segments and delightful demographics, you’ll be armed with the knowledge to refine your marketing strategies, wax poetic about consumer needs, and build an audience ready for smooth experiences.

So, why not license the full report today? Because let’s be real, a smooth marketing plan beats a bumpy ride any day! Now, rush ahead and pull those marketing strings—after all, there’s a whole world out there eager to show off the silky results of a trip to the European Wax Center. Don’t let this opportunity wax and wane!

Join Us in Taming the Hairy Wolves of Marketing!

Let’s face it; understanding your audience isn't just plane sailing—it's an expedition through a tangled jungle. This report can help you find your way through the foliage, ensuring you get results as smooth as your customers' skin! Dive into the details, gain knowledge, and be ready to conquer the marketing world one wax at a time!

To license the full report, simply reach out, and let’s get you started on a fantastically smooth journey!

License European Wax Center Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)