Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

EXOS

EXOS is a leader in the field of human performance, a category it created more than 15 years ago. Today, EXOS employs more than 3,500 people in over 400 locations worldwide. With award-winning facilities, technology, and services, EXOS helps people take control of their health and performance so they can achieve what matters most to them. EXOS is trusted by hundreds of clients, including one-quarter of Fortune 100 companies, world champions in sports, and leaders in health care, military, and community organizations. See a full list of services:

Understanding the EXOS Customer Base: A Fun Exploration of Segmentation and Marketing Insights

Welcome to the captivating world of the EXOS customer base! We’re about to engage in a light-hearted, yet informative journey through the demographics, cherished segments, and delightful details that make this brand tick. If you were hoping for a dull report, you’ve come to the wrong place! Buckle up, because we’re diving headfirst into the data pool!

Top Segments: What’s Cooking in EXOS-ville?

First up, let’s talk segments. These are not just any segments; these are the crème de la crème of the EXOS customer base. So, grab your binoculars and visualize this top-notch cast of characters:

  • M02 - #JohnDeereCountry: Our No. 1 segment. Picture families and couples, average income and blue-collar jobs living their best lives - they’re getting things done with grit and pride!
  • A05 - #SuburbChic: In second place we have affluent families who are simply “down to earth” in higher-priced suburbs. They might take the city lights with a grain of salt, but they love a good latte while shopping!
  • B04 - #BabiesBurbs&Blessings: Closely following in third, these young suburban families have a penchant for seriously cool parenting and strong faith. It’s like “Leave It to Beaver” meets “Super Mom”!
  • C02 - #Family&Faith: A close fourth, dedicated to young families who put the “fun” in fundamentals through faith and family gatherings.
  • I03 - #RustRenters: Rounding out the top five are the ambitious youngsters in 2nd and 3rd tier cities! They’re working hard to make living on a budget look trendy.

These segments provide a prime slice of who is enjoying EXOS services. They’re like an inviting buffet of diverse needs, tastes, and favorites that EXOS caters to with flair!

More Segments: A Flavorful Menu of Consumers!

We’ve only scratched the surface. There’s a little something for everyone in EXOS’ family of segments! For example:

  • H01 - #YoungStars: Early-career high-income youngsters living it up in urban centers or snuggly suburbs. Think of them as the pop stars of fitness!
  • C03 - #FlourishingFusion: Diverse families in exurban areas, weaving a tapestry of cultures with their kids.
  • D01 - #Pets&EmptyNests: This crowd of middle-aged empty-nesters has a soft spot for fur babies and a healthy dash of suburban life.
  • J03 - #CouplesCoastingIn: Empty-nesters who have mastered the art of leisure in upscale suburbs. They’re living that active lifestyle, but not at the cost of good wine!
  • J02 - #DestinationRetirees: Wealthy retirees soaking up the sun on beaches or chillin’ in the mountains. They’ve got style…and likely a golden retriever!

With segments like “PennyWiseParents” and “BigBoxBoomers,” it’s clear that EXOS knows its customers and their preferences like a taco truck knows its best-selling burrito! Each group has its unique traits that modify their interests and likelihood of engaging with the EXOS brand.

Marketing Details: Connection Across Segments

Oh, marketing magic! With an organized approach, EXOS reaches these diverse customers through various avenues. Here's how:

  • Mobile Engagement: Utilizing platforms that cater to mobile users, EXOS successfully connects with customers looking for Fitness Centers and Convenience Stores. They’re practically industry Besties!
  • Social Media Buzz: They’re riding the social media wave with entertaining and relatable posts, capturing attention like cats on the Internet. Who wouldn’t want to follow them after a giggle?
  • In-Person Events: Hosting events that allow customers to physically engage with the brand delivers a memorable experience without any buffering!
  • Influencer Collaborations: Teaming up with key figures across various niches has been successful for EXOS, ensuring visibility and exciting outreach.

Data-driven insights are the icing on the marketing cake! Understanding where segments find joy and connection with brands is crucial. Knowing that Gyms and Fitness Centers like EXOS receive unyielding love from their devotees ensures that marketing plans are sharp like a fitness enthusiast’s biceps.

Demographic Details: Who Are the Stars Behind the Segments?

The demographic landscape of EXOS customers paints a vivid picture. Here’s the scoop!

  • Age: Predominantly composed of young families, Gen Z to Millennials, who are wellness-oriented and tech-savvy. They’re likely juggling yoga classes and social media posts about their green smoothies!
  • Income: A mix of lower-to-middle income households to affluent families. It’s like a salad bowl – crunchy, colorful, and a feast for the eyes!
  • Location: Urban centers and suburban areas dominate, presenting a fascinating blend of lifestyles from chic to down-to-earth.
  • Interests: Engaged in fitness, community involvement, and outdoor activities – their social calendars are full and fabulous!

These demographics are not just statistics; they’re a celebration of varied stories and lifestyles. Each customer brings their achievements, goals, and health interests, making the community surrounding EXOS vibrant and connected.

Moving Forward: Licensing the Full Report

There you have it! The EXOS customer base is a delightful plethora of segments, each unique and filled with potential. With such rich insights, why not take the leap and license the full report? It's akin to owning the secret recipe for a beloved family dish—one that will tantalize your marketing taste buds and help you navigate toward greater customer engagement!

So don't stay on the sidelines—join the EXOS family today and make the most of what’s cooking in their customer insights! The market is ripe, and the opportunities are juicy. Don’t just stand there, pickle your interest and reach out. We promise you won’t regret it, and it certainly beats another boring day in data analysis!

Let the fitness fun and consumer insights roll in—because when it comes to EXOS, the base has never been more exciting!

Report Highlights ➡️
EXOS