About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Eye Lab consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Eye Lab

AI Audience Insights

ABB OPTICAL GROUP is dedicated to being the premier optical industry platform - our mission is to deliver tailored business solutions and world class customer service, to help each eye care practitioner to exceed their patient's expectations. Our dynamic vision care organization supplies 30,000 eye care professionals, retail stores, hospitals and universities, with brand name contact lenses and finished ophthalmic lenses and manufactures fully customizable gas permeable and custom specialty soft lenses. In addition, our Digital Eye Lab provides eye care professionals with digitally surfaced freeform ophthalmic lens designs and AR coatings. ABB also offers practice building tools such as pricing strategy tools, business reviews, annual supply staff training and ecommerce solutions, including patient ordering websites yourlens.com and primaryecp.com. ABB OPTICAL GROUP is a New Mountain Capital portfolio company, formed through the merger of ABB CONCISE Optical Group and Optical Distributor Group.
Executive Summary

Cracking the Code: Unveiling Eye Lab's U.S. Customer Base

Welcome to Eye Lab's customer extravaganza, where we take a closer look (pun intended) at the diverse and vibrant demographics that comprise our U.S. customer base. If you think you know your audience, think again! Our research unpacks a kaleidoscope of personalities, lifestyles, and shopping habits that are positively eye-opening. From fashion-forward families to trendsetting solo adventurers, we’re about to explore it all!

Top Consumer Segments - The Who's Who of Eye Lab

Not all segments are created equal, and we've ranked them to show who wears the crown. Let's dive into the top customer segments that make Eye Lab a vision of success:

  • E04 - #VivaLaVogue: Representing the fashionable blue-collar Hispanic families who know that style doesn’t have to break the bank. With a customer index of 277, these families give a whole new meaning to “looking good in the neighborhood.”
  • J04 - #GoldenCitySolos: Retired and thriving singles embracing the good life in classy urban areas. Got leisure? They've got it with a customer index of 179!
  • C02 - #Family&Faith: Young families with strong faith roots, combining parenting with the power of community. They score a customer index of 122, showing that family comes first—and second, and third!
  • P06 - #BedazzledDesperados: Who says low-income households can’t be fashionable? These vibrant Hispanic families flip the script with a customer index of 228, flaunting style amidst their social scene.
  • I05 - #Solos: Heavily Hispanic, city-dwelling singles who are all about making their mark with a low income. Their index of 130 proves they're on the right track!

And that’s just the tip of the iceberg—between the stylish, the trendy, the traditional, and the timeless, we’ve got a mix worth its weight in gold! Each of these segments showcases a unique flavor of culture, lifestyle, and aspiration, making them a meaningful part of the Eye Lab family.

Marketable Insights: What Makes These Segments Tick

With such a diverse customer base, the question becomes: What do they shop for? Well, our actionable insights reveal their favorite things, from trendy restaurants to the latest retail sensations. Let’s take a gander, shall we?

  • Mobile Retail Magic: The top retail spot is Pharmabox, scoring a whopping weighted index of 237. You know what they say: “A healthy dose of pharmacy with your optical serves you well!”
  • Social Media Sizzle: From memes to must-attend events, our customers are keen on brands like Whataburger and the Houston Rockets, showcasing their preference for local treasures and trendy treats.
  • Crave-Worthy Brands: Eye Lab's consumers are keen on comedic influencers like Cedric the Entertainer and spiritual leaders like Rev. Al Sharpton. Just think about it: a giggle and a prayer—what a perfect combo!

Demographic Details: A Picture-Perfect Check-up

Have you ever had a vision test? Well, let’s just say we’ve done our fair share of scrutinizing when it comes to demographics! Here’s what our crystal ball tells us about the Eye Lab shoppers:

  • Shopper Personality: Our segments are not just made up of the usual suspects. They range from the fun-loving #FiestaFamilies to dedicated #RaisingTheBar achievers, revealing a colorful blend of values and aspirations.
  • Urban and Suburban Spread: Eye Lab customers love the urban pulse as much as they appreciate the calm of suburbia. Whether they live in vibrant urban areas or pleasant suburban escapes, our customers know where to find the style that matches their lifestyle.
  • Service Sensibility: The ranking of services like Metro by T-Mobile and ACE Cash Express showcases that our customers really value convenience—after all, sometimes you need to put that perfect pair of glasses on before making it to your next appointment!

The good people at Eye Lab know their audience better than a stylist knows the latest trends, and it shows in the carefully curated offerings that cater to their multifaceted customers. Whatever they want, we’ve got the specs—and the puns—to match!

Here’s How You Can Benefit

Every data snippet, from customer segments to key brands and marketable insights, is an opportunity waiting to be seized. Are you ready to take this information and run with it? Licensing the full report allows you to:

  • Know Your Customer: Understand the intricacies and nuances of Eye Lab's customer base, ensuring your marketing strategy resonates with the right audience.
  • Target Like a Hawk: With an ability to pinpoint trends and preferences, you can craft messages that speak directly to the hearts of your most valuable segments.
  • Unlock New Opportunities: Find gaps in the market where Eye Lab's offerings can expand, ensuring your business is always one step ahead of the trends.

So there you have it! With Eye Lab’s comprehensive report at your fingertips, the only thing left is to decide—are you in? With exceptional insights and the competitive edge to transform your marketing strategies, you won't want to miss out. After all, your next move might just be the one that puts a sparkle in someone’s eye!

Licensing this report isn’t just a good move—it’s the best decision you could make. Are you ready to take your eye on the prize?

License Eye Lab Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)