Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Fresh Thyme

Fresh Thyme Farmers Market Healthy Food. Healthy Values. Fresh Thyme Farmers Market is a new,exciting, value-oriented, fresh and healthy grocery company opening stores throughout the Midwest. We're on a mission to offer natural and organic food at affordable prices in a happy and friendly shopping environment. Our new company headquarters is located in Downers Grove, a western suburb of Chicago. We're very excited about our journey and look forward to building a strong, dynamic and experienced team. If you're a positive, innovative thinker who is interested in building a fast-growing new company of healthy grocery stores in the Midwestern states, please feel free to contact us directly or apply online at freshthyme.com/careers.

Fresh Thyme's Flourishing Customer Bonanza: Who's In the Mix?

Welcome to the vibrant world of Fresh Thyme, where we're not just sprouting fresh ideas—we're planting deep into the grassroots of America! Today, we're showcasing a comprehensive look at our customer base, better known as our very own "thyme" travelers on the journey of wellness and flavor. Ready to tickle your taste buds and your funny bone? Let’s dig in!

Top-Shelf Customer Segments – Who’s Shopping Fresh Thyme?

With more segments than a fresh cucumber salad, Fresh Thyme caters to an eclectic mixture of customer types. Here’s who’s stopping in for organic greens and artisanal goodies:

Segment Description Percentage of Customers Rank
#Urbanists Young, White, well-off renters perched in trendy, first-tier cities. 6.37% 1
#YoungStars Early-career, high-income young professionals in chic urban dens. 4.90% 2
#RisingProfessionals Well-schooled graduates dominating the hippest neighborhood blocks. 3.53% 3
#GoodLifeCitizens Upper-income families enjoying suburban bliss on the outskirts. 4.23% 4
#RoaringRetirees Empty nesters summering on life and living their best life. 3.46% 5

The top dogs of Fresh Thyme include the #Urbanists, who represent a surefire trend in gentrification and organic shopping! It's like the Avengers of fresh foodies, ready to save the day—one quinoa grain at a time. But it doesn’t stop there! Our #YoungStars and #RisingProfessionals are right on their coattails, keen on crafting the best avocado toast Instagram stories.

Demographic Delights: Who Are They?

Our customer base isn’t just a well-dressed salad; it's an exciting mix of demographics! Let's break down the juicy details:

Our top segment, the #Urbanists, is primarily composed of young, White professionals sitting pretty in gentrified neighborhoods. Meanwhile, #YoungStars enjoy their smoothies from the comfort of high-end rentals near city skyscrapers. Talk about a fitting backdrop for a fresh food drama!

For contrast, we’ve got the #GoodLifeCitizens—a wealthy suburban crew living life to the fullest while adding a sprinkle of flair to their grocery lists. Here, families and personal trainers collide in a glorious food fiesta! Whether it’s organic almond milk or artisanal guacamole, we’re ready to serve them gourmet dreams!

Marketing Madness: Where’s the Buzz?

Marketing to these savvy segments takes a sprinkle of creativity and a dollop of enthusiasm. Fresh Thyme's marketing team has identified key areas where we resonate best:

  • Provocative Promotions: Get their attention where they spend their time—think social media bonanza, snazzy emails, and eye-catching print media!
  • Healthy Affluence: Our affluent segments demand transparency in sourcing. Eco-friendly packaging and farm-to-table narratives? We’re down and dirty with our roots!
  • Smooth-Tasting Content: Give the people what they want! Blogs, cooking demos, and nutritional tips pair perfectly with their green tea lattes.
  • Referral Resplendence: Happy customers are the best salespeople. Encouraging word-of-mouth and loyalty programs can family-style grow our Fresh Thyme community!

Friendly Faces and Flavors: What Do They Like?

So, what tickles their fancy between grocery aisles? Below are some of the most craved offerings that create a buzz at Fresh Thyme:

Category Popular Picks Impact Index
Bakery and Desserts Jeni's Ice Creams 319
Grocery Harris Teeter 280
Fitness Pure Barre 280
Pet Services Dogtopia 263
Juice Bars Clean Juice 267

Fresh Thyme excels at offering delectable items that have become crowd favorites! Ice cream lovers unite under the reign of Jeni's—because who doesn’t love good ice cream on a sweltering Sunday? And let's not forget about our fitness-centric consumers who rave about Pure Barre, proving that a healthy lifestyle can taste sweet!

Hilarious Hiccups or Genuine Joys?

Marketing can have its challenges, like accidentally suggesting a kale smoothie recipe during a barbecue party. Oops! But in the world of Fresh Thyme, we see these hiccups as opportunities to learn, adapt, and, most importantly, entertain. We thrive on the laughter shared at open-air farmers markets and community potlucks! It’s that zest for life that keeps our sprouts and spirits high.

Join the Fresh Thyme Family: License the Full Report!

If you’ve enjoyed this delightful tour of Fresh Thyme’s customer base, then you're just getting started! We invite you to license the complete report to uncover more scorching stats, segmented strategies, and succulent insights straight from the organic garden of marketing genius. Friendly faces, scrumptious flavors, and all the juicy details await you!

The full report isn’t just another green paper; it’s a treasure trove of knowledge that will light the path to your marketing endeavors and inspire your future ventures! Plus, who wouldn't want to join us in the quest of flavorful adventures? Let’s grow together!

So, are you ready to take the plunge? Connect with us today, and let’s cultivate greatness with Fresh Thyme!

Report Highlights ➡️
Fresh Thyme