Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Gander Outdoors

We love the outdoors. You love the outdoors. Our vision is simple. We will be your hometown outfitter - offering the best gear for all your outdoor needs, at the best value. The next step starts with you! Check our careers site to apply for current open positions. Together, our adventure starts now. We are Gander Outdoors.

Discover the Great Outdoors: A Dive into Gander Outdoors’ Customer Base!

Who’s Trailing the Trails? A Look at Consumer Segments

Hold onto your tents and fishing rods because we’re about to embark on a journey through the captivating customer segments of Gander Outdoors! With engaging data guiding the way, let’s explore the top consumer segments ranked by demographic charm and outdoor enthusiasm.

Top Segments Unpacked

Segment Name Description Percentage of Customers Indexed Against U.S. Population Overall Rank
#CornfieldCabernet Farming and blue-collar couples living their best lives in the country. 8.97% 435 1
#PensionPastures Older couples in farm and blue-collar professions enjoying the outdoors. 4.69% 292 2
#SmallTownSatellites Older ruralites in blue-collar, farm, and service professions enjoying simple pleasures. 5.34% 254 3
#WideOpenSpaces Communities characterized by farming and open land. 3.22% 338 4
#BackyardBliss Outdoor-loving upper-income families straddling suburban and rural divides. 3.44% 261 5
#BabiesBurbs&Blessings Younger, upper-middle-class suburban families that take parenting and faith seriously. 4.10% 189 6
#GameTimeGlory Younger singles and couples in mixed blue and white-collar neighborhoods. 4.08% 210 6

From the hearty charm of #CornfieldCabernet to the blissful vibes of #BackyardBliss, Gander Outdoors attracts a diverse crowd that revels in outdoor activities with full hearts and enthusiastic spirits!

Marketing These Adventurous Souls

What do these outdoor-loving folks want? Well, pull up a seat by the campfire because we’ve got some tantalizing nuggets of wisdom just for you:

  • Targeted Offerings: Create campaigns tailored to the interests of blue-collar families and outdoor enthusiasts. Think fishing gear, hiking essentials, or cozy camping supplies—and don’t forget the marshmallows!
  • Social Engagement: Leverage social media to connect, engage, and create a community. Celebrating the great outdoors can transform followers into loyal customers quicker than you can say "s'mores."
  • Seasonal Promotions: Align marketing strategies with seasonal outdoor activities—think summer camping setups or winter hiking gear. The more relevant the offer, the more excited the customer!

Demographics That Delight

Time to swap marshmallows for numbers and get a taste of the demographics fueling Gander Outdoors! Here’s what we’ve got:

Source Category Subcategory Title Weighted Index
mobile services Financial NBT Bank 775
mobile grocery Grocery Associated Food Stores 478
mobile convenience Convenience Stores Turkey Hill 423
mobile retail Drug Stores Medicap Pharmacy 404
mobile services Hearing Care My Hearing Centers 398

The statistics reveal that Gander’s clientele extends far beyond mere outdoor wanderers. We're talking about diverse demographics—the kind of crowd that craves a touch of adventure in their daily lives, much like Aunt Edna craves her famous chicken casserole during Thanksgiving!

The Bottom Line: Adventure Awaits

Gander Outdoors isn’t just a stop for outdoor enthusiasts; it’s where community ties are forged and adventures are born! Interested in more than just the highlights? You’ll want to license the full report to get the nitty-gritty details that could channel your marketing dollars straight to success—just like a well-aimed fishing bobber!

So what are you waiting for? Take the plunge and explore the detailed dataset that could redefine your marketing strategy and help make every outdoor adventure a memorable one. Trust us; the squirrels are buzzing with excitement for you to join!

Report Highlights ➡️
Gander Outdoors