About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Great Western Bank consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Great Western Bank

AI Audience Insights

Great Western Bank (NYSE: GWB) is a regional financial services company with $11.8 billion in assets. Founded over 80 years ago, Great Western Bank provides full-service banking through 173 locations, more than 25,000 surcharge-free ATMs, online (GreatWesternBank.com), and mobile devices. Headquartered in Sioux Falls, South Dakota, our banking model seeks to balance the best of being a 'big enough'​ & 'small enough'​ bank, providing capabilities typical of a much larger bank, with a customer-focused culture usually associated with smaller banks. Great Western Bank has more than 1,500 employees in nine states who focus on business and agribusiness banking and are recognized within their markets for local, efficient decision making. Great Western Bank's mission is to Make Life Great by taking outstanding care of our customers and creating long-term relationships. Our values: be authentic and respectful, do the right thing, drive performance and results, put the customer first, get the basics right, and empower locally, think globally. Great Western Bank is an Affirmative Action/Equal Opportunity Employer. M/F/D/VMember FDIC.
Executive Summary

Meet the Great Western Bank Customer Base: A Quirky Quest for Quality Coinage

Welcome to the whimsical world of Great Western Bank's customer base! Grab your cowboy boots and prepare for a journey through demographics, mobile insights, and the finest customer segments you've ever encountered. Trust us, this is one rodeo you won't want to miss, and it could lead to some buckaroo-level marketing strategies for your business.

Ridin' High on Consumer Segments

Hold onto your hats, folks! We're diving headfirst into the top consumer segments that make up the colorful tapestry of Great Western Bank's clientele. Who are these fantastic folks, you ask? Well, here's a roundup (or should we say roundup-the-horses?) of the top players:

  • N02 - Southern Cross: Lower-income couples and single parents combining two rural cultures with a hearty dose of worship and sportsmanship. (A winning combination for fan-favorite teams!)
  • O01 - Small Town Satellites: Older folks living it up in blue-collar style, enjoying the simple life in small towns. (Because sometimes, simplicity is key!)
  • M04 - Kids & Country: Younger families rolling up their sleeves in farming and blue-collar jobs while cherishing small-town camaraderie. (Country boys and girls, unite!)
  • N01 - Dirt Road Dynasty: Older, hardworking families in factory jobs taking their time on the good ol' dirt roads of life.
  • M03 - Camo & Cornfields: These industrious souls are busy working in farming, fast food, and DIY projects. They are living proof that you can hunt and gather while staying trendy!

Talk about a fun bunch! Coming in at these top five rankings showcases a group that thrives on connection, with a larger-than-life presence, reflecting a rich blend of backgrounds and values. No matter whether they prefer camo or clear skies, these segments are as lively as a country music concert.

The Demographics Dance

Now that we've rounded up the best in customer segments, let's slide on over to the demographics. You’ll find that Great Western Bank’s customer base stretches as wide as a cornfield and as lively as a Saturday night barn dance!

We’ll fill you in on factors like income levels, average ages, and geographical distributions—all vital gear in your marketing toolkit. The report goes beyond typical demographic details to showcase the very essence of these spirited folks.

Rallying Retail Insights

Let’s hit the jackpot with insights on what keeps these customers coming back for more. When it comes to preferences, take a peek at their favorite shopping hotspots:

  • Aubuchon Hardware: Where handy people shop! Weighted Index of 522 shows that they nail it every time.
  • Weis Markets: Grocery shopping just got an upgrade, evidenced by their significant appeal with a weighted index of 413!
  • Turkey Hill: Deep discounts and convenience rules with a score of 410. Who could resist that?

These retail giants have found a warm welcome in their customers' daily lives, and by cozying up with this data, you'll be equipped to market your goods and services like a pro. We've got insights hotter than a summer barbecue!

As Social As A Southern BBQ

When it comes to social media, our customers are as lively as a backyard cookout! Interested in who’s getting their attention? You’d better be taking notes:

  • Godly Teachings: For a little inspiration, this motivational source sits pretty with a score of 294. Their vibes are contagious!
  • Kentucky Basketball: For those who love their hoops (and who doesn’t?), this team calls the shots with a score that matches their fierce fanbase.
  • Lifestyle Influencers: Not just for the aesthetically inclined! Influencers are taking the spotlight with reaching scores, allowing them to make waves across multiple demographics!

Social media plays a vital role in connecting with these segments, and understanding their interactions can help you craft campaigns as delightful as grandma's secret recipe.

Mobile Magic

Last but not least, let's gallop into the world of mobile consumer behavior. Smartphone in hand, these customers are navigating their shopping journeys like expert trailblazers!

  • Dollar General: A big player in the game with a weighted index of 321, making penny-pinching as easy as pie.
  • Pizza Factory: QSRs have never been more popular! With a score of 382, this pepperoni paradise makes mouths water.
  • Auto Services: It’s not just about steering the wheel; it’s about maintaining that shine with services that scored high across customer satisfaction!

These metrics show that consumers are tech-savvy and always on the lookout for mobile convenience. The connection they have with their devices is as strong as a bull in a rodeo.

Wrap-Up of Wisdom Before the Roundup

There you have it! A wild ride through the customer base of Great Western Bank, filled with vibrant segments, illuminating insights, and engaging demographics. It's evident these folks are full of personality, quirks, and preference for the tried-and-true – they truly know what they like!

Get ready to ride off into the sunset armed with knowledge that'll lead to marketing victories! For those with an eye for expansion and a desire to get the complete scoop, licensing the full report will be the gold nugget you need to strike it rich in marketing decisions!

Let’s saddle up and ride this data wave together—who knows what adventures await!

License Great Western Bank Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)