Guitar Center

AI Audience Insights

Guitar Center is home to the world's largest selection of popular guitars, basses, amplifiers, keyboards, workstations, drums, percussion, microphones, PA systems, DJ equipment, stage lighting, recording software, studio gear and more. Backed by over 281 stores across the country, Guitar Center offers the fastest, easiest way to find all the gear you need in one place. And, while many popular instruments are available for same-day pickup at a store near you, we also offer free shipping on thousands of items to the Guitar Center location of your choice. Because of our incredible buying power and strong relationships with all the top musical instrument brands, you're sure to find all the best gear at the guaranteed lowest price. From the all new Gibson 2017 updates to the largest collection of Strats, we've got everything a guitarist could ask for, not to mention our vast collection of effects pedals and accessories. Newly released from Fender is the Jimi Hendrix Signature Strat. These will go quick, so if you are looking to achieve that legendary Jimi sound, check it out. Drummers need look no further for the biggest selection of the best drum gear, including acoustic drum sets, electronic drum sets, hand drums, cymbals and Sticks. And for the independent recording artist, check out Avid Pro Tools, PreSonus Studiolive, XChange, and Komplete 11 - plus our live sound products, from mixers to monitors and more, will suit the needs of any gigging musician. Don't know how to play and want to get started? It's easy with Guitar Center's enormous assortment of books & media. Check out our Featured Products and Product Collections for some of our latest product releases and special offers. Players of all skill levels can attend our free Workshops Series and Studio Automatic page to learn more about the service, the process, and listen to some samples. Are you a longtime guitarist looking for something especially unique? Check out our platinum instruments and vintage gear online, or in-person at your local GC store. From the Gibson Les Paul to the Fender Stratocasters, we've got you covered. Check out the newly refreshed Gibson 2017 Electrics. All of the classic models have been refreshed for 2017. We even offer a wide array of band & orchestra instruments and accessories at GuitarCenter.com. No matter your experience level or musical preference, our knowledgeable team of experienced musicians will help you find the right piece of gear for your band, ensemble or music venue. Whether you're just getting started making music, or you're a working professional, Guitar Center has what you need to help make the sounds in your head a reality. Join the community. Allow us to introduce you to the exclusive network of musicians and music lovers: Music Aficionado. This social network gives music enthusiasts a place to collect, share, listen to, and discuss everything they love about music from their favorite albums, playlists, and artists to their favorite pieces of gear, instructional videos, and altered tunings.

Executive Summary

Strumming the Heartstrings of the U.S. Consumer Market

Are you ready to rock? Join us as we dive into the vibrant world of Guitar Center's U.S. customer base! Our report provides a melody of marketing and demographic details – but don't worry, it's not all high-pitched screeches; there are plenty of harmonious notes to share.

Meet the Market: Consumer Segments

First up, let's meet the top consumer segments that make up Guitar Center's audience. Each segment brings its own unique flavor to the music scene, making it clear that when it comes to guitar enthusiasts, there’s no one-size-fits-all model. With each segment ranked, we'll explore who they are, where they hang out, and of course, what makes them tick.

Top Segments: A Symphony of Styles

#Urbanists: Young, white, well-off renters making their homes in the plushest corners of first-tier cities. They make up 2.48% of Guitar Center's customers, harmonizing at a striking 179% above the U.S. population average!
#RaisingTheBar: Primarily young, educated renters living it up in diverse neighborhoods, making up 3.51% of the customer base and creating a chorus of 144% participation compared to the average American.
#SatelliteScions: Educated suburbanites chilling on the edge of tech hubs, representing 2.49% of customers while singing sweetly at 148% above average.

And it doesn't stop there! With segments like the affluent #SiliconNation and low-income #UrbanDetermined, every profile tells a story, helping us craft tailored marketing strategies to hit all the right notes.

Marketing Melodies: Data-Driven Insights

Now that we know our audience, let’s talk about how to reach them effectively. This section offers actionable insights on marketing strategies tailored for these unique customer segments. Think of it as your cheat sheet for strumming the right chords in your marketing efforts.

Mobile Versus Social Media: The Clash of Titans

Our data shows that mobile retail is indeed soaring high! Brands like Microsoft and Warby Parker resonate well, while services like WeWork hit a chord with our target audience. However, social media remains a powerful platform where brands like FreshDirect and SoulCycle thrive!

Electronics: Microsoft tops the charts with a weighted index of 479, striking the right chord with those tech-savvy musicians.
Shared Spaces: WeWork comes in second, clearly making waves among those young, hip renters!
Fitness Brands: SoulCycle and its exhilarating energy set the stage just right, resonating with health-conscious customers.

By blending mobile and social strategies, brands can create a captivating experience that resonates with customers' individual lifestyles and needs.

Demographics: A Diverse Audience

Let's not forget that it takes more than just an electric guitar to form a great band. Understanding the demographic details of Guitar Center's audience is vital in maximizing your marketing efforts.

Young Professionals: The backbone of Guitar Center customers, with an inclination toward higher education and income levels.
Diverse Backgrounds: From affluent urbanites to vibrant families, the variety in this audience reflects the ever-evolving music scene.
Age Groups: The sweet spot is primarily occupied by youthful segments, eager to spend time creating sound and rhythm.

Accounting for these dynamic demographics aids marketers in crafting refined ads and promotions that’ll have even the pickiest of players hitting the 'like' button!

Why License the Report?

You might be wondering why all this data is worth your time and investment. Well, this report is your backstage pass to understanding the multifaceted audience of Guitar Center. It’s where marketing strategies jam together with consumer insights to create a rock-solid approach that's bound to drive success.

Targeted Marketing: Fine-tune your advertising strategies to appeal to specific customer segments, increasing conversion rates.
Consumer Behavior: Learn how varying demographics interact with brands, and adapt your approach accordingly.
Stay Ahead of Trends: Stay in tune with marketing innovations and consumer preferences to keep your brand relevant.

Don’t let this chance pass you by without licensing the full report! Whether you're a fledgling brand or a seasoned player, these insights are bound to have you rising to the top of the charts. On behalf of the entire marketing team, we proffer a standing ovation for the choice to invest in your business future. So grab your metaphorical guitar and join the band – your audience is waiting for the next big hit!

About Audience Autopilot™ Insights