Hobby Lobby

AI Audience Insights

In 1970, entrepreneurs David and Barbara Green, along with their young family, began making miniature picture frames in their garage. A few years later, on August 3, 1972, the Green family opened the first Hobby Lobby store with a mere 300 square feet of retail space. Hobby Lobby has not stopped growing since. Today, Hobby Lobby Stores, Inc., headquartered in Oklahoma City, OK, operates over 700 stores across the nation that average 55,000 square feet. Hobby Lobby is an industry leading retailer offering more than 70,000 arts, crafts, hobbies, home décor, Holiday, and seasonal products. Hobby Lobby is included in Forbes' annual list of America's largest private companies. While Hobby Lobby continues to grow steadily, the company carries no long-term debt. We are always looking for experienced retail managers to join our growing family. All of our retail managers learn the ropes by starting at the co-manager position. Promotions to store manager and other senior retail manager positions always come from within the company. Applications for our co-manager positions are only accepted online at Applications for our non-management retail positions are available at your local Hobby Lobby store. We believe that it is by God's grace and provision that Hobby Lobby has endured. God has been faithful in the past, and we trust Him for our future. We are committed to: • Honoring the Lord in all we do by operating the company in a manner consistent with Biblical principles.• Serving our employees and their families by establishing a work environment and company policies that build character, strengthen individuals, and nurture families. With Hobby Lobby's Super Savings & Super Selection®, we have everything you need to Live a Creative Life®Store hours are Monday through Saturday from 9 a.m. to 8 p.m. All Hobby Lobby stores are closed on Sunday.

Executive Summary

Crafting Success with Hobby Lobby: The Audience Autopilot™ Report

Welcome to the creatively vibrant world of Hobby Lobby, where arts and crafts meet strategic genius! Our Audience Autopilot™ Report, crafted by the analytics artisans at Social Signal, Inc., reveals the intricate details behind Hobby Lobby’s market mastery. This report is your ultimate guide to understanding how Hobby Lobby tailors its offerings to inspire the creativity of its diverse and dedicated clientele. Get ready to unravel a tapestry of actionable insights, demographic details, and customer preferences that will elevate your understanding of Hobby Lobby’s market dynamics.

Actionable Insights: Crafting Your Strategy

Our report is brimming with actionable insights, helping Hobby Lobby to stay ahead in the competitive world of crafts and hobbies. Here are some key highlights that will keep your strategy as sharp as your favorite crafting scissors:

Mobile Convenience: Maverik leads the gas stations category with a weighted index of 290, while Quik Stop fuels convenience stores with a score of 261.
Mobile Grocery: Tops Friendly Markets tops the grocery list with a score of 284.
Mobile Services: My Hearing Centers scores high in hearing care at 270, and Berkshire Bank in financial services at 262.
Social Media Influence: Duck Commander (215) and Jep Robertson (215) show the impact of outdoors and reality TV influencers on customer preferences.
Mobile Retail: Tractor Supply Co. leads the agriculture category with a score of 227, while Bass Pro Shops tops sports and recreation with 213.

Demographics: Knowing Hobby Lobby’s Creative Crowd

Understanding Hobby Lobby’s customers is like crafting a masterpiece – it’s all about detail and precision. Here’s a snapshot of the demographic insights:

Age Distribution: Hobby Lobby’s appeal spans various age groups, with strong representation from 35-44, 50-64, and 25-34, indicating a broad appeal across different life stages.
Income Levels: With many customers earning between $60,000 to $124,999, Hobby Lobby’s clientele is both creatively driven and financially comfortable.
Home Value and Family Structure: Many customers own homes valued between $300,000 and $749,999, with a healthy mix of married couples and singles who value creativity and quality.

Lifestyle and Preferences: A Creative Portrait

Hobby Lobby’s customers lead dynamic and creative lives, which our report captures with precision:

Commute and Urbanicity: Most customers commute by car and thrive in urbanized areas, making accessible store locations and community events essential.
Occupation: Business, finance, and service industries dominate, reflecting a customer base that values professionalism and enjoys creative hobbies.

Bringing It All Together

The Audience Autopilot™ Report is more than just data; it’s Hobby Lobby’s strategic playbook for maintaining its leadership in the crafts and hobbies market. By understanding the subtle nuances of their audience, Hobby Lobby can continue to innovate, inspire, and grow.

Whether you’re a marketing maestro, a data enthusiast, or simply a lover of creative endeavors, this report is your key to unlocking the strategic brilliance behind Hobby Lobby’s success. Let’s make every customer interaction a masterpiece!

About Audience Autopilot™ Insights