Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Hollywood Feed

At Hollywood Feed, we're your local pet food experts. Our veterinarian-trained staff is always ready to assist you in finding the perfect natural and holistic food for your pet. Products and services offered at our stores include food, supplies, grooming and healthcare products, toys, supplements, and our exclusive line of Mississippi Made Dog Beds. Many locations have grooming salons, self-serve dog washes, and offer obedience training classes. We proudly support the communities we're in, feel privileged to offer jobs to fellow hardworking Americans, and stand behind our American made products 100%. Our company is growing fast. We are constantly on the lookout for driven, passionate, (and loyal like our dogs) men and women who feel as strongly about pet care as we do. Around here, our pets are part of the family. If you are interested in joining our 'Feed Team' as a sales associate, store manager, regional manager, or member of our corporate staff please visit www.hollywoodfeed.com/careers. Our Story:Hollywood Feed began as the local feed store on the corner of Hollywood Street in Midtown Memphis. We counted the Zoo, the pound, and the local Police force as our original house accounts. Over the next three decades, it was the place to get food, good advice, and friendly service. In the 80s, as the city closed in around Hollywood Feed, they began focusing on pets. After being customers for many years, my partners and I acquired Hollywood Feed with the intention of building on this great legacy. We have seen many changes over the years and today we are a neighborhood provider of the best Natural and Holistic pet products. We have a health and nutrition trained staff ready to help make the best decisions for your pet. Our values are embedded in our promise: 'If your pet doesn't love it or if you don't love it, we will gladly replace or refund it.' - Shawn McGhee, Proprietor

Hollywood Feed's Customer Base: A Tail-Wagging Tale of Demographics and Dapper Segments!

Welcome to the fabulous world of Hollywood Feed, where pets are treated like royalty and their human companions are a diverse bunch of pet-lovers! This report is packed with a treasure trove of insights into the delightful individuals who make up Hollywood Feed’s customer base. As we wander through this canine and feline wonderland, you’ll find valuable details about key consumer segments, demographic insights, and marketing details that will make you go, "Wow, I need this report in my life!" So, leash up your curiosity and let’s dive into the fun!

Top Consumer Segments: Canine Couture and Feline Fashionistas

The customer base of Hollywood Feed can be divided into various segments, each more charming than the last! Here’s a rundown of the top dogged segments, ranked for your viewing pleasure:

  • A05 - #SuburbChic: This segment comprises affluent families living it large in higher-priced suburbs. With an index score of 308, they’re barking up the right tree with 5.27% of the customer base.
  • A03 - #ExclusiveExburbs: High-income families basking in the glory of wealthy enclaves on the outskirts of cities. They account for 3.73% of customers, elegantly strutting in with a 381 index score.
  • C01 - #GoodLifeCitizens: These upper-income families are living their best lives just outside city limits, making up 5.13% of the crowd with a score of 271.
  • J01 - #PicturesqueProsperity: Middle-aged, wealthy families enjoying picturesque homes contribute 3.33% to our fabulous base with an index of 357!
  • J04 - #GoldenCitySolos: Retired, mostly single households roam in classy urban areas, constituting 3.63% of the population with a score of 339.

These engaging segments represent our top tail-wagging customers reveling in the elite world of pet pampering. But the fun doesn't stop here; there are plenty more segments that contribute to Hollywood Feed's impressive customer base!

Fido’s Friends - More Segments Unleashed

  • H01 - #YoungStars: A pack of early-career, high-income young professionals who are renting their way to indulgence. This fashionable lot makes up 4.47% of our customers.
  • B02 - #SatelliteScions: Suburb-dwelling highly educated families near tech hubs constitute 3.99% - brains and pooches abound!
  • A01 - #MidasMight: Extremely wealthy families live the life of luxury in large estate homes, making up 2.77% of our audience. Gold collars for Fido, anyone?
  • A04 - #FamilyOutposts: Wealthy, family-oriented households that straddle the suburban/rural line (2.90%). Sounds like a perfect blend of suburbs and parks!
  • J03 - #CouplesCoastingIn: Empty nesters living healthy and active lives in upscale suburbs – they clinch 3.02% of the crew!

Explore the world of Hollywood Feed from these glamorous angles! Our segments reveal customers with differing lifestyles, with a common love for their furry companions. Who knew pet ownership could be this chic, right?

Marketing Magic - Crafting Paw-sitive Engagements!

So, how do we keep these fabulous pet owners up to date and engaged? It’s all about strategic marketing that resonates with their unique lifestyles. Here’s how Hollywood Feed works its magic:

  • Mobile Retail: Topping the list is the pet-related category with Hollywood Feed scoring a snazzy index of 360. That’s one happy customer base!
  • Social Media Influencers: Tapping into the power of influencers has been key, especially among academics like Atul Gawande. With an index of 300, they make quite the celebrity appearances in the pet landscape!
  • Value in Education: Educational establishments like Kumon Math & Reading Centre appeal to our hardworking families, scoring 290. Clever pet parents want to ensure their pets are as smart as they are!

Value also plays a significant role in reaching our audiences, with various categories being highlighted based on their popularity ranking. From gyms to department stores, we cater to each segment’s interests to maximize engagement.

Let’s Talk Demographics - Who are the Pet Lovers?

Now that we know our segments, let’s wag our way through demographics that come with them. Understanding the make-up of our customer base grants us the ability to tailor marketing strategies more effectively. So here we go!

  • Age: Our pet owners span a wide range of ages, from young millennials experiencing life with their pets to boomers enjoying retirement with furry companions.
  • Income: The income levels vary significantly, with many segments representing the high-income crowd. So expect our customers to frequently spoil their pets!
  • Education: Highly educated individuals take the dog bowl, contributing to their pet’s well-being – hence the interest in quality products!

The demographic make-up provides clear indicators for potential collaborations and marketing techniques that resonate well with our audience. After all, when you cater to the refined tastes of many proud pet parents, it’s about being paw-sitively engaging!

Final Thoughts - Join the Crew!

This report is just the tip of the iceberg in shining a light on the fabulous customer base at Hollywood Feed. With a rich array of segments, a playful yet strategic approach to marketing, and an understanding of diverse demographics, this is a goldmine for brands and marketers alike.

If you’re keen to dive deeper into specific numbers, metrics, and hidden gems of information, consider licensing the full report. Don’t just stay on the sidelines – join the crew and discover how to effectively tap into the ever-growing market of passionate pet lovers! Don’t let this opportunity slip through your fingers – or paws!

In the world of pets, every tail wag and purr counts so let’s ensure we’re counting in style! What are you waiting for? Sign up for the full report now, and together we can paint a brighter path for Hollywood Feed’s furry future!

Report Highlights ➡️
Hollywood Feed