JLL

AI Audience Insights

We're JLL. We're a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate. We're a Fortune 500 company. We work across 80 countries, in 280 different offices, with a team of over 60,000 individuals. And we look after a property portfolio of over 4bn square feet, all on behalf of our clients. As of December 31st 2015, we had revenue of $6bn and fee revenue of $5.2bn. In 2015, we also completed $138bn in sales, acquisitions and financial transactions. And as of September 30 2016, our investment management business, LaSalle Investment Management, has $59.7 billion of real assets under management. JLL is our brand name. Our registered trademark is Jones Lang LaSalle Incorporated. Find out more at www.jll.com
Executive Summary

Unpacking the United States Customer Tapestry for JLL

Ever wanted to know what makes up the colorful mosaic of the U.S. customer base? Well, buckle up, because this report has all the juicy details that'll tickle your marketing taste buds. In a country where choices abound and demographics dance like they just can’t get enough of that jazz, JLL's latest report presents a treasure trove, ripe for the picking. Let's journey through the neat, quirky, and downright fascinating segments of American consumers!

Top Segments of U.S. Customers: A Ranking Odyssey

Where do we even begin? Right at the top, of course! Meet the rockstars of the U.S. customer scene, cleverly categorized into segments that paint a vivid picture of who’s shopping where and doing what. Here's the scoop on some of these delightful personas:

  • #VivaLaVogue: These fashionable blue-collar Hispanic families are strutting their style in affordable urban neighborhoods. Their flair has placed them in the spotlight with 5.19% of the customer base, and they’re living the American dream one chic outfit at a time!
  • #RisingProfessionals: Superstars in the making, this segment consists of well-educated college graduates renting in the trendiest parts of town. Making up 4.92% of customers, these folks are probably the ones reminding you of your long-forgotten college days with their endless brunch invitations!
  • #Urbanists: Young, White, and living large in gentrified neighborhoods, representing 4.82% of the customer pool. If you're looking to catch a wave of the latest trends, these are your people, always on the lookout for that next Instagram-worthy spot!
  • #HighRisers: Focused on the grind, this group of high-income, highly educated young professionals occupying densely populated areas graces us with 3.12% of the scene. Want to know what's cool? Just follow their Pinterest boards!
  • #SiliconNation: The engineers, doctors, and business gurus who make up this 2.68% thrive in urban areas. With intellectual gadgets and dazzling degrees, they truly are the tech titans of our time.

And that’s just the tip of the iceberg! The trends and the twists in the data continue with segments like #BestCityProgressives and #Soul&Spirit, each adding their unique flair to the grand picture of American commerce. Wouldn't you love to dive deeper into the remaining fabulous segments? Trust us, there’s much more to glean.

Marketing Shenanigans: What Resonates?

Now, let's talk strategy—specifically how to tug at the heartstrings of these diverse customer segments. The actionable insights presented in this report shine a light on what marketing methods are truly resonating with today's consumers.

From the electronic wizardry of Microsoft to the trendy vibes of Blick Art Materials for craft enthusiasts, the report details which brands are making waves in mobile retail, restaurants, and services. And we can’t forget the influence of social media platforms and how they shape brand reputation in more ways than you can count! Remember, a savvy marketer knows, 'If you're not on social media, do you even exist?'

Spotlight on Brands with a Kick

  • Freshëns Juice Bars: These sipping sensations have a 432-weighted index. Who can resist a refreshing juice to go?
  • WeWork: This co-working sensation earns high marks in the mobile services category with a solid index of 430. The future is flexible, folks!
  • Einstein Brothers: Coffee and bagels are winning combo at 321. If that's not a morning pick-me-up, we don’t know what is!

In this fast-paced world, brands that engage meaningfully with their consumers tend to ride the wave of success better than avocado toast at brunch! The report grants you a sneak peek into which brands are riding high and why. Is your brand on the list? If not, it might be time for a refresher!

Demographics: What’s the Demographic Deal?

It’s all about knowing your audience! The demographics section of the report categorically analyzes who’s who among the U.S. customers. Get this: the rise of socially conscious consumers couldn’t be more prominent than now. With Americans increasingly valuing brands with purpose and passion, understanding their demographics is like having your guiding star in a galaxy filled with marketing mysteries.

With a variety of groups such as #BackyardBliss and #GameTimeGlory, brands have a window into the soul of their audience. Each segment provides a custom-made lens to view various purchasing behaviors and preferences. Who knew shopping could come with a side of personality?

Key Demographic Takeaways

  • A significant portion of the consumer base is younger - Millennials and Gen Z are reshaping trends and are often found experimenting with diverse brands, especially in the realm of personal care (Folly alert: watch out for those beauty hacks!).
  • Affluence is in. Higher-income groups tend to dominate urban shopping scenes, leaning heavily towards luxury segments and aspirational brands. Show them a Cadillac and watch them go flamenco!
  • Families, especially those enjoying their bliss in suburban setups, are increasingly conscious of brand ethics and community engagement. Add a dash of mission-driven wear in your brand strategy.

Now wouldn’t it be fabulous to explore all these demographics in even greater detail? By understanding the persona behind every purchase, brands can tailor their strategies, developing campaigns that align perfectly with what their consumers are actually craving.

Why You Want This Report: The Final Punchline

If you think you’ve got the basics down, just wait until you uncover the hidden gems in this report. With extensive information on consumer segments, actionable marketing strategies, and demographic insights, you're armed with the arsenal needed to conquer the competitive retail battlefield! Who knows, you might even be the talk of the town, riding high on the waves of marketing genius!

To sum it up, this report is your golden ticket into understanding the who, what, where, and why of the American consumer. So, stop sitting on the sidelines and take action to license the full report. You'll be picking up insights faster than a kid with a candy bar in a checkout line!

Ready to make waves? Hop on board and discover how JLL can guide you through the wild waters of consumer behavior. You won’t regret it—unless you’re allergic to success!

About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on JLL consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
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