About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on J.McLaughlin consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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J.McLaughlin

AI Audience Insights

1977 was a banner year for American ingenuity. George Lucas premiered Star Wars, Steven Jobs incorporated Apple, Ted Turner's boat Courageous swept the America's Cup and brothers Kevin and Jay McLaughlin opened their first shop selling classic clothes with current relevance. Their collections, whose sunny palette and cheeky details, include ready to wear and accessories for men and women. With over 100 retail locations, J. McLaughlin occupies some of the most picturesque main-street real estate in America. True to the vision of the McLaughlin brothers, the stores have a warmly residential feel and exemplary customer service. "Being a good neighbor" is central to the brand's approach to business, and J. McLaughlin values being a welcome and active member of each community in which it operates. The company also operates a fully responsive digital flagship at www.jmclaughlin.com. The company is headquartered in Brooklyn, New York.
Executive Summary

Discover the J.McLaughlin Customer Base: A Report That Will Leave You Tickled Pink!

Are you ready for a peek into the fascinating world of J.McLaughlin's U.S. customer base? Hold onto your hats and glasses, because we are about to embark on a journey filled with lifestyle segments, marketing nuggets, and demographics that will have you laughing all the way to the licensing desk!

Meet Our Top Consumer Segments: The Stars of the Show

You might think of J.McLaughlin's customers as the crème de la crème of shopping enthusiasts. They're not just any shoppers; they are part of distinct segments that perfectly represent the brand’s core values. Here’s a snapshot of the top five customer segments:

  1. #DestinationRetirees: This segment of older, wealthy empty-nesters is enjoying their golden years either basking on the beach or hiking in the mountains. They make up 6.97% of the customer base, which is 2116 times more than the average U.S. population. Retirement has never looked so chic!
  2. #MidasMight: With a household that looks like something out of a Forbes magazine, these extremely wealthy families are living in style! Representing 5.31% of the base (770 times the average), they are the gold standard in luxury.
  3. #PicturesqueProsperity: Middle-aged families who call luxurious homes in scenic neighborhoods their own fall in this category. Steering the ship at 5.27% (508 times the average U.S. population), they truly depict ‘the good life’—minus the yacht, perhaps?
  4. #GoldenCitySolos: These retired, mostly single souls are thriving in stylish urban locales, making up 4.95% of the customer base (416 times more than the average!). Their motto? "Why be lonely when you can shop?"
  5. #CouplesCoastingIn: Empty-nesters living their best lives in upscale suburbs represent 4.26% of the customer base (294 times the average). It’s never too late to kick back and enjoy the finer things!

Marketing and Demographics: The Cherry on Top

Now, let’s dive into the marketing details and demographics that truly round out this report. The following insights will give you an entertaining yet informative look at who J.McLaughlin's customers really are.

Among the top consumer segments, it’s clear that the wealth factor weighs heavily. Most customers hail from high-income families, where money flows like the finest wine. But that’s not all; a significant portion values community—many are family-focused households straddling suburban and rural living. Cue the harmonious music!

Who’s Shopping?

The report highlights that J.McLaughlin's clientele is predominantly wealthier than average, with a focus on luxury. This segment exhibits high educational attainment and is typically well-versed in today’s consumer trends. They shop as effortlessly as they breathe, which speaks volumes about their loyalty to brands that resonate with their lifestyles.

The Irresistible Influence of Social Media

Speaking of resonance, social media plays a substantial role in J.McLaughlin's marketing strategy. Brands like Pottery Barn Kids (weighted index 698) and Saks Fifth Avenue (weighted index 488) have a magnetic pull, particularly among customers who love to sit comfortably in front of their screens while shopping their favorite items with a latte in hand.

The fashion-forward dwellers are especially influenced by platforms and personalities. For example, local influencers are leading the way with brands like SoulCycle (439) and Anthropologie (469) creating a buzz. Who knew that a blend of fitness, home goods, and high fashion could stir such excitement?

What’s Cooking in the Demographic Kitchen?

The demographic magic doesn’t stop there. The blend of household types in this report looks like a rich stew of lifestyles. Whether it’s the #GoodLifeCitizens or the #RaisingTheBar young professionals, every segment serves its own flavor to the J.McLaughlin consumer base.

Families with children, affluent households, retirees—all have made their place in the sun (or in the snow, we don’t judge!). Interestingly, different segments reflect a desire for not just quality items, but experiences that they can share moments over. Dining at places like The Capital Grille (442) and indulging in treats from Jeni's Ice Cream (457) show an inclination towards not just products but experiences that bring joy!

Who’s on the Hunt for Value?

Let’s not forget about affordability! There are consumers in the middle-income bracket searching for deals as diligently as they search for happiness. With the right marketing tactics, J.McLaughlin can attract this crowd, not just the gold-plated crowd. It’s all about harnessing the right blend of high-end allure and everyday relatability!

Closing Up the Shopping Cart

So, there you have it! The J.McLaughlin customer base is a delightful mix of wealth, refined taste, and everyday happiness seekers. This intricate ballet of segments demonstrates that there is indeed something for everyone, from the glittering shores to the chic sidewalks.

To add a cherry on top, let’s not forget the report’s potential! With actionable insights and a well-researched demographic breakdown, your journey for understanding the J.McLaughlin customer base will make you feel informed, entertained, and ready to make savvy business decisions!

License the Full Report!

If you’re eager to hitch a ride on this information-laden train, don't miss your chance to license the full report! Dive deeper into the mindset of the flourishing segments and uncover gold nuggets that can save your marketing budget while maximizing returns. This is one opportunity you just can’t ignore—after all, in retail, knowledge is power!

Now, let’s get that report into your hands! They say knowledge is like fine wine—it gets better with age, but who has the time to wait? Cheers to smart marketing!

License J.McLaughlin Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)