About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Kimco Realty consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Kimco Realty

AI Audience Insights

Kimco Realty Corp. (NYSE: KIM) is a real estate investment trust (REIT) headquartered in New Hyde Park, N. Y., that is one of North America's largest publicly traded owners and operators of open-air shopping centers. As of September 30, 2017, the company owned interests in 507 U. S. shopping centers comprising 84 million square feet of leasable space primarily concentrated in the top major metropolitan markets. Publicly traded on the NYSE since 1991, and included in the S&P 500 Index, the company has specialized in shopping center acquisitions, development and management for more than 50 years. For further information, please visit www.kimcorealty.com, the company's blog at blog.kimcorealty.com, or follow Kimco on Twitter at www.twitter.com/kimcorealty.
Executive Summary

Unlocking the Secrets of Kimco Realty's U.S. Customer Base

Welcome to the fascinating world of consumer segmentation! Kimco Realty has rolled out a report that’s more enlightening than a light bulb factory and packed with more demographic info than a census on caffeine! Pack your bags; we're about to take a pun-derful journey through Kimco's key consumer segments living the American dream!

The Top Segments that Make the U.S. Customer Base Shine

Have you ever wondered who the colorful characters are in the U.S. demographic tapestry? With Kimco's findings, you'll not only want to get in touch with your inner marketer but also your inner comedian! Here’s a peek at the top segments that light up the map:

  • #VivaLaVogue: Picture this—fashionable blue-collar Hispanic families rocking the latest trends in affordable urban neighborhoods. These stylish clans are all about looking good on a budget—let's call them the “Sartorially Savvy!”
  • #SiliconNation: Ah, the educated elite! Affluent engineers, doctors, and businessmen navigating urban areas like pros. They're the crème de la crème, and yes, they probably have a PhD in almost everything!
  • #SatelliteScions: Highly educated families living just outside tech hubs—think “Silicon Suburbia,” where the Wi-Fi is strong, and the family dinners are even stronger.
  • #FusianFamilies: Family-centered, high-income households who haven’t abandoned the mall! These folks are masters of the side hustle and can be found shopping for both “Kicks” and organic kale!
  • #GoldenCitySolos: Imagine retirees living it up in classy urban areas. These single lots are like fine wine—they only get better with age!
  • #ExclusiveExburbs: High-income families living like royalty in enclaves on the outskirts. If you’re looking for the “Noble Class,” here they are getting their morning lattes!
  • #RaisingTheBar: Primarily young, educated renters who are raising the bar (and perhaps their glasses) in diverse, mixed-income areas. Cheers to the “Inclusive Crew”!
  • #MetroFamilia: Diverse, Hispanic-influenced consumers stretching their earnings. They know how to make a dollar holler while keeping the family together!
  • #YoungStars: High-income young professionals living life in the fast lane! They may be early-career, but they’ve already put in the hard work and earned their star status!
  • #PicturesqueProsperity: Middle-aged wealthy families living luxurious lives in scenic neighborhoods. Their lives are like an “Instagram feed” come to life!

Marketing and Demographic Details: The Secret Sauce

It’s one thing to know who your customers are, but how do you effectively market to them? Kimco Realty offers some marketing tricks that pack a punch (and no, we’re not talking about cocktails). Here’s the lowdown:

Mobile Retail Trends

Get your smartphones ready; mobile shopping isn’t just a trend; it’s here to stay! Here's a rundown of mobile retail champions that have their fingerprints all over modern shopping behavior:

  • Hollywood Feed: Catering to agriculture enthusiasts, this retailer’s got a “paw-sitive” index of 293!
  • PetPeople: Because who doesn’t want to spoil their furry friends? The purr-fect place for all your pet needs with an index of 283!
  • Bach To Rock: When it comes to education and music, they hit all the right notes with a fabulous index of 280!
  • Nordstrom: Their department store index of 275 shows they're no stranger to the fashion runway!

Social Media Magic

Social media is the marketing kaleidoscope of our time! Here’s what’s trending in that world:

  • Atul Gawande leads academics with an index of 262. It seems he’s not just making medical headlines!
  • Newsday: With an index of 253, this news publisher is making waves—but definitely not the “fake news” kind!
  • Walt Mossberg: Journalists reign supreme, as he scores 244 on the influencer scale. That’s one journalism influencer you want in your corner!

Demographics: Who's Who in the U.S. Consumer Garden

Time to dig deep! If demographics were vegetables, we’d be serving a salad of all types! Here’s a roundup of key demographics from Kimco’s treasure trove:

  • Bach To Rock: Education-focused, they lead the demographic pack with an impressive index of 280. Who knew learning could be This fun?
  • PetPeople: Once again, pet-focused shoppers bring their happiness and earn a dominant spot with an index of 283. If you’ve got a pet, you’re probably already a loyal customer!
  • Nordstrom: They know how to sway the fashionistas with trendy clothing and an index of 275. Who wouldn’t want to strut their style here?

Must-Have Actions for Businesses

Come one, come all! To those looking to ride the lucrative wave in retail and enhance their marketing prowess, Kimco Realty’s report has the actionable insights you crave:

  • Focus on mobile engagement. If your business isn’t mobile-friendly, it's time to hit the refresh button!
  • Leverage social media influencers. You want to connect with consumers in creative ways, and influencers are your golden ticket.
  • Know your customers' preferences. Personalization is key in today’s market. Give those consumers what they want!

The Bottom Line: It’s Worth Your While!

Whether you're an industry novice or an experienced marketer, this report is your new toolbox filled with demographic delights. With segments that span across all realms of life—from fashion-forward families to those luxury-loving retirees, there’s truly something for everyone.

If you’re ready to put your finger on the pulse of the consumer market, you’ll want to dive into the full report! It’s more packed than a piñata on Cinco de Mayo, and it’s waiting to be licensed. Unlock the potential of your business with the information that Kimco Realty has to offer!

So, why wait? Get a jumpstart to your strategic marketing decisions today!

License Kimco Realty Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)