About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Kool Smiles consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Kool Smiles

AI Audience Insights

Founded in 2002, Kool Smiles is a network of local dental offices dedicated to expanding access to high quality dental care for children and families in underserved communities. In addition to accepting most insurance plans, Kool Smiles is proud to offer care to families seeking a State Children's Health Insurance Program (SCHIP) or Medicaid dentist. Kool Smiles also provides oral health education programs through partnerships with community schools and organizations. The alarming state of oral health today is the foundation upon which Kool Smiles has built its mission and vision. Despite the United States' status as the wealthiest country, the U. S. Surgeon General concluded that oral care is the #1 unmet healthcare need for children. Over 50 percent of 5- to 9-year-old children have at least one cavity or filling, and that proportion increases to 78 percent among 17-year-olds. Oral health is essential to the general health and well-being of children and plays a critical role in their ability to succeed in school and acquire positive self-esteem. To learn more about your options for children's dentistry or to find a local Kool Smiles office, please visit MyKoolSmiles.com.
Executive Summary

Kool Smiles - Sweet Smiles and Insights into the US Customer Base

Welcome to the world of Kool Smiles, where bright smiles meet captivating insights! In our latest report, we uncover the colorful tapestry of our customer base across the United States. Are you ready to dive into a universe of segments, demographics, and marketing minutiae? Buckle up, because this ride is anything but boring!

The Customer Segments - A Dynamic Diversity!

Let's kick things off by introducing the top customer segments that make up the Kool Smiles community. The following ranks highlight some of the most engaging subsets of our customer base:

  • P05 - #ReggaetonRoads: Afro-Latino renters in the near-suburbs trying to hustle their way through blue-collar and service jobs. They might not have cash to burn, but they sure know how to dance through life—0.0359 of our customers fall under this segment!
  • Q02 - #Ebony&Essence: This segment comprises older African American households, usually headed by single mothers, striving to make ends meet. At 0.0331, they are working tirelessly and rocking their unique style!
  • O04 - #SoulRoots: Ah, the small-town charm! This group includes African American households coming together with limited earnings—0.0250 of our loyal fans living the soulrooted life.
  • P06 - #BedazzledDesperados: Low-income Hispanic households that take fashion as seriously as a runway model! With an index of 0.0273, they are brightening up their social scene despite tight budgets.

These segments reflect not only the diversity of our consumers but also their resilience and strength. So, if you thought marketing was a piece of cake, just remember: sometimes it’s more like a multi-layered taco with plenty of spicy flavors!

Marketing and Demographics - Sweet Stride

Now let’s take a closer look at the marketing strategies that resonate with our Kool Smiles community. Partners and brands that have a solid following here are sure to elevate their game!

  • Social Media Influencers: Graduating from reality TV stardom, Joseline Hernandez is the headline act, with an impressive index of 406, making her a shining star among influencers.
  • TV Channels: TV One is not just for the nostalgia; at an index of 345, it remains a favorite among our customers.
  • Comedians: Laughter is the best medicine when it comes to marketing! With an index of 334, Sheryl Underwood is making audiences chuckle, while also making us grin!
  • Fashion Statements: City Gear leads the apparel runway with an index of 320. Who said you can’t look good while working hard?

This dynamic mix of influencers, TV personalities, and fashionists creates an entertaining yet effective marketing realm that Kool Smiles is proud to navigate. Riding the wave of pop culture has never looked so good, or should we say “smile-tastic”?

Demographics - The Numbers Game

When we talk about demographics, we're talking numbers. And numbers are like dental floss; sometimes you may need to unwind a bit to get to the juicy bits. Here are some standout demographics that caught our attention!

  • Comedians and entertainers: With big names popping up like popcorn, Meagan Good and Cedric The Entertainer follow in line presenting amazing opportunities for collaborations.
  • Social Media Trends: Those engaged with DJs and musicians are making waves, with figures such as Bun B and Iyanla Vanzant making it clear that our demographic loves music, laughter, and a good ol' heartfelt story!
  • Brands that Matter: Kool Smiles fits snugly alongside the market leaders such as PLS Financial Services and Long's Drugs as essential choices for our audience!

With our vibrant and engaged community, it’s clear that understanding these demographics isn’t just about dissecting numbers; it’s about painting a colorful picture of people who cherish their dental health as much as their daily dose of entertainment!

Sowing the Seeds of Growth

With this treasure trove of knowledge here at Kool Smiles, we’re all set to cultivate growth opportunities in ways that resonate with our diverse customer base. By harnessing data and focusing on the desires and challenges faced by our consumers, we planned our strategies like a seasoned gardener! It’s not plant a seed, water it, and pray for the rain. It’s more like, understand the soil, care for the sun, and provide the right nutrients!

A Sweet Invitation!

Can you taste the abundance? If you’re hungry for more juicy insights about the Kool Smiles customer base, why not treat yourself to the full report? With valuable data about the consumers you want to reach, this is a buffet of knowledge not to be missed. Get ready to sink your teeth into growth strategies that shine as brightly as those smiles we love so much. License our comprehensive report today and let’s embark on this exciting journey together!

So, come join the Kool Smiles family, where data-driven decisions meet vibrant community engagement! And remember, whether you’re smiling wide or just a little bit, with Kool Smiles—and our report—there’s always something to grin about!

License Kool Smiles Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)