About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Krystal consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Krystal

AI Audience Insights

It was on October 24, 1932, when the nation's first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga, Tennessee amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that was kept spotlessly clean, provided courteous service and offered a good meal at the lowest possible price. Proving this theory true, the restaurant's first customer, French Jenkins, ordered six Krystals and a cup of coffee, all for the bargain price of 35 cents. Krystal is also keeping an eye to the future as the company invests in new restaurant designs, develops new, unique menu items and expands into new markets across the South - upholding its legacy as a Southern icon by offering that one-of-a-kind taste and the personal connection you can't find anywhere else.
Executive Summary

Meet Krystal's Delightful Customer Segments: An Entertaining Look

If you're wondering about the diverse ensemble of folks who can't resist diving into the scrumptious world of Krystal, you’re in for a treat! We’ve crunched some finger-licking good numbers to bring you the main segments that make up our fantastic fan club. Now, let's dig into this savory slice of market data, inviting you to feast your eyes on what makes Krystal’s customer base uniquely flavorful.

The Top Segments Revealed

First and foremost, let's take a roll call of our top segments, serving up demographic delicacies from the Krystal menu. We've ranked, we’ve quantified, and we’ve sprinkled in a dash of humor for good measure — after all, what's life without a little spice?

  1. #Ebony&Essence (32.7% of customers)

    Smack dab at the top, we have older African American households, often led by single (and yes, female) parents navigating life on below-average incomes. They're the heart of our Krystal family, and if they have a household of their own, they know how to get the most joy out of a Krystal burger!

  2. #Kids&Country (50.1% of customers)

    Coming in second is the youthful families branding their hearts under the American sky — working those farming and blue-collar jobs in our beloved small towns and rural havens. Each bite of Krystal is a reminder of home for them!

  3. #OldTownRoad (36.6% of customers)

    Who says you can’t have black and white with your Krystals? Our third segment represents families — owners, renters, and everyone in between — settled in the lower-priced suburbs, bringing diversity to the table (and the drive-thru!).

  4. #SoulRoots (21.2% of customers)

    Next is a charming mix of small-town African American households, sporting low earnings but rich traditions. They could win a ‘Best Family Traditions’ award while munching on their favorite Krystal meal. They embody the soul of small-town America!

  5. #JohnDeereCountry (33.7% of customers)

    Families and couples with a taste for tractors and a slice of average income are right here! Armed with blue-collar pride, their love for Krystal gives them fuel to power through the workday.

Where They Live

From American suburbs to the inner city, our customers demonstrate just how unified Krystal can be. There are blue-collar communities embracing every Krystal bite and vibrant urban settings where the low-income young adults fuel up on Krystal’s delicious offerings after long days and nights. No matter where they’re dishin’ from, they keep the Krystal spirit alive!

Demographics at a Glance

But hold onto your buns, because we aren’t stopping at customer segments! Let's sprinkle in some demographic delight. Here are some standout stats:

  • Education Levels: Our patrons hail from multiple educational backgrounds, but we do see a preponderance of those from blue-collar job sectors. There’s something about Krystal that resonates with the salt-of-the-earth crowd!
  • Income Brackets: From below-average to the middle-income realm, our Krystal clients explore their cravings regardless of the wallet size. Because when in doubt, burgers trump budgets!
  • Households: Many are family-based units, with a hearty sprinkle of single-parent households leading the charge! And they bring their younglings, because what’s a Krystal run without the kids creating messy smiles?

Where They Spend Their Time

Now that we’ve whetted your appetite for customers, let’s serve up some actionably fun insights about their spending habits and the brands that tickle their taste buds beyond Krystal. Check out the list below and note how our customers weave through various sectors like true ingredients in a gourmet dish:

  1. N. B. T. Bank: These individuals love their financial institutions, which makes sense — nothing like some crispy Krystal to ease the burden of banking!
  2. Stewart's Shops: Convenience stores are popular stops for our customers, offering everything from beverages to snacks for those road trips headed for a Krystal feast!
  3. Dollar General: No frills, just fill — that’s how they roll when it comes to shopping before diving into a delicious Krystal platter.
  4. Roady's: On-the-go gas stations, essential pit stops for fueling up — not just their vehicles but their cravings too!
  5. Jack's Family Restaurants: With family dining in mind, they find cozy comfort here before heading off to the nearest Krystal for dessert!

The Influence of Social Media

Social media plays a colossal part in our customers' lives— like a side of pickles with their burger! They follow influencers that resonate with their humble yet vibrant lifestyle. Here’s a snappy lineup of social media influences that appeal to our audience:

  • Tameka Harris: Oozing with personality, she connects with our thoughtful consumers. They can’t get enough of her engaging content!
  • Duck Dynasty: A total fan favorite! The bearded wonders thrive in the hearts of our customers who've got that rustic spirit in their veins.
  • John Godwin: Reality TV stars don’t just zing; they also bring the flavor with their relatable personalities!
  • T.D. Jakes: A figure of inspiration leading the pack, his motivational vibes keep our customers dreaming big while grabbing their favorite Krystal.

You Want This Report!

Now that you’ve sampled the palatable flavors of Krystal’s customer segments, why not dig deeper? The full report serves up more savory details that can help you hit the bullseye with targeted strategies. Whether you’re looking to unlock new ways to connect or craft campaigns that’ll keep our customers buzzing, the in-depth data in the report is a sizzling must-have! You don’t want to get left behind in the burger bun mess – after all, who wouldn’t want to be in the know and ride the Krystal wave? Get your hands on this juicy report today and start cooking up strategies that yield mouthwatering results!

Conclusion (or a Delicious Cliffhanger)

In a market full of flavors and dynamic palettes, Krystal stands as a beacon of comfort, flavor, and connection. We've introduced you to the yummy world of our customer segments and sizzled some statistics that capture their attention, loyalty, and love for our little burger joint. Now, we invite you to make a reservation for the full report to get all the tastiest details! You won’t regret it—after all, who needs a crystal ball when you have Krystal?

License Krystal Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)