Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Madewell

Madewell is proud to be part of the J. Crew Group and fully shares its commitment to outstanding quality and exceptional service. We continuously dedicate ourselves to bringing inspiration, creativity and unparalleled expertise to Madewell, making growth opportunities endless. Whether you are a recent college graduate ready to embark on your career or a professional looking for an exciting opportunity, we offer a wide array of challenging career paths. We offer a dynamic, collaborative, creative, high-energy atmosphere and seek individuals who are ambitious, inspired and determined to personally grow as we develop our company. Description The first Madewell store opened in 2006 with designs inspired by our workwear beginnings but modernized for today. Denim is at the core of everything we do, from great jeans to all the things you wear with them: tees, ankle boots, leather jackets and more. Madewell is effortless, sexy, cool, tomboy, artful and unexpected. For more information, visit madewell.com and follow us @madewell1937.

Understanding the Madewell Consumer Segments: Your Ticket to Sharper Marketing Strategies!

Are you ready to put your marketing game on a lofty pedestal? Look no further than Madewell's customer base—a carefully curated mix of style-savvy shoppers that could make even GQ's editor-in-chief jealous! Below, we present you with an overview of the top consumer segments, marketing opportunities, and demographic breakdowns wrapped up in a delightful bundle of information complete with puns that will tickle your funny bone. So, let's get this fashion show on the road!

Top Segments: Fashionistas Who Mean Business

Segment Name Description Percentage of Customers Indexed Against US Population Percent of US Population Overall Rank
G01 - #HighRisers Young professionals donning their Warby Parkers in urban jungles, flaunting high incomes and snazzy degrees. 6.13% 565.0 1.02% 1
G03 - #Urbanists Young and affluent renters decked out in prime first-tier city neighborhoods. 6.46% 455.0 1.34% 2
H02 - #RisingProfessionals Trend-setting, well-educated college graduates inhabiting the hottest parts of town. 5.01% 349.0 1.36% 3
J01 - #PicturesqueProsperity Middle-aged families living lavishly in picturesque locales. 3.57% 347.0 0.96% 4
A01 - #MidasMight Money trees? More like money mansions for these extremely wealthy folks. 2.69% 393.0 0.65% 5

And that's just a taste of the treasures! From the #YoungStars to the #UrbanDetermined, it seems like Madewell's consumers are twinkling with potential! This diverse mix means there's plenty of room for brands to tap into distinct needs and desires. But it's not just about knowing who they are—let's face it, fashion is a language all its own!

Marketing Opportunities: Speaking the Language of Style

Are you lightweight in marketing strategies? Let’s turn that into heavyweight success by putting your ear to the digital ground! Just like enjoying a good latte, knowing where and how to engage with your audience is key! Here are some hot spots:

  • Mobile Retail: From office supplies to cosmetics, mobile retail is the Picasso of limitless opportunities—with an eye on luxury brands like Tiffany & Co.
  • Social Media Buzz: Whether it’s podcasts, blogs, or influencers, engage your audience where they chat about their favorite finds. Sprinkle in some humor and sincerity for that extra *wow* factor!
  • Fitness Fusion: Partnering with fitness brands like SoulCycle and Solidcore can keep your marketing strategy heart-healthy, while appealing to those working up a sweat in style.

The opportunities to build a brand that resonates with these savvy shoppers are as bright as a neon sign on a Friday night! Why not mix some classic styles with vibrant marketing playlists? Remember, blending in can be just as vital as standing out in the fashion crowd!

Demographic Breakdown: Who's Wearing What?

It’s not just about the numbers—it’s about who these numbers belong to! Let’s break it down:

Category Weighted Index
Electronics (Microsoft) 627
Gyms, Fitness Centers (Solidcore) 523
Office Supplies (Paper Source) 514
Shared Offices, Coworking (WeWork) 501
Hardware, Home Improvement (The Shade Store) 501

These demographics present a golden opportunity for your brand. Recognize trends and adapt your messaging accordingly. Just like certain colors work for specific seasons, understanding when to strike a chord can turn a casual shopper into a dedicated fan.

Conclusion: License to Style

In the world of fashion and marketing, knowledge is your best accessory. The Madewell consumer segments are more than a list—they are insights leading to actionable strategies that could turn your brand into the next must-have item!

If you’re ready to take the plunge and invest in this delightful report brimming with all the fabulous data, you won't just be investing in numbers; you'll be investing in the transformative magic of fashion marketing! It’s a wardrobe essential every marketer needs—you wouldn’t want to be caught with last season’s strategies, would you?

So dust off your thinking cap, get your creative juices flowing, and reach out to us about licensing the full report. Because once you’re stylishly equipped with all the right data, it’s bound to be a win-win—for your brand and your customers!

And remember, in the world of marketing, the only thing that should go out of style is being out of style!

Report Highlights ➡️
Madewell