About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Marco's Pizza consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Marco's Pizza

AI Audience Insights

Headquartered in Toledo, Ohio, Marco's Pizza is the fastest-growing pizza company in the United States. Marco's was founded in 1978 by Italian born, Pasquale ("Pat") Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 800 stores in over 30 states and four countries. Most recently, Marco's Pizza was ranked by consumers as America's Favorite Pizza Chain through Market Force Information surveys. Other recent accolades include landing No.38 on Entrepreneur's Franchise 500 list, No. 2 on Forbes' Top 10 Franchises to Invest In in the medium investment range, No. 3 on the Military Times Best For Vets list and No. 4 on the Franchise Times Fast and Serious list. Ask us for franchise information now...
Executive Summary

Marco’s Pizza's Secret Recipe for Customer Delight: A Cheesy Overview of the U.S. Customer Base

Welcome, pizza enthusiasts and data connoisseurs! If you’re here, you likely possess an insatiable appetite for knowledge about Marco’s Pizza's U.S. customer base. We’ve prepared a sumptuous slice of information cooked to perfection, serving up segments that are just as delicious as their famous pizzas. So grab a slice of info, and let’s dive in!

Who’s Ordering the Pizza?

Marco’s Pizza has established itself as a household favorite, and the secret ingredient lies in its diverse customer base. The data suggests that a significant portion of customers also beeline to convenience stores and grocery outlets. Yes, that's right, while they’re not noshing on slices, you can find them browsing for snacks at slices of life!

Top Customer Segments:

  • Convenience Lovers: With a weighted index of 262, Quik Stop reigns supreme in our findings—with customers flocking there faster than you can say, “Extra cheese!”
  • Grocery Goers: Stater Bros. Markets showcased an impressive 239. Customers who love pizza also appreciate stocking up on grocery essentials to round out their meals (or snacks!).
  • Clean Machine: Cleanliness is next to pizza-ness! Quick Quack Car Wash with a score of 218 keeps roads clean before the pizza drive home.

With a delightful medley of users also engaging with spa services, gift stores, bars, and pubs, Marco’s Pizza seems to have locked in the hearts (and stomachs) of many across various disciplines!

The Demographic Picture: More than Just Pizza Aficionados

When it comes to diners, it’s not all about who orders; it’s about where they go when they’re not feasting on cheesy masterpieces. Preferences reveal a blend of occasional grocery runs and relatable peer influencers. You may just find some folks from various walk-of-lives—perhaps sidling up next to you in the pizzeria!

Social Media Sugars the Deal:

  • Spiritual Leaders: Yes, folks! These heavenly influencers, like Matt Chandler, are converting minds to a life of pizza fanaticism—serving peace and pepperoni!
  • Comedians: Humor brings people together, and who better to deliver those jokes than John Crist and his league of laughter-driven influencers?
  • Sports Teams: If it isn’t the Carolina Basketball team scoring points, it’s Marco’s Pizza serving slices to fans cheering harder than they’d cheer for pizza topping debates!

Combining data on influencer engagement with shopping habits allows Marco’s to craft marketing that resonates with customers longing for both food and connection.

Feast Your Eyes on Fast Casual:

Among the demographic highlights, fast-casual dining emerged as the king of convenience, with another broken egg café—because nobody can ever have too many egg-citing options! With a weighted index of 177, you can practically hear the sizzle of eggs and aroma of Marco’s pizza sizzling away in the background!

The Magic of Mobile Customers:

Let’s add a dollop of excitement with the mobile consumer landscape (around the dinner table or on the go). People are snatching up their mobile devices faster than you can say “thin crust,” with apps galore that intersect pizza cravings and lifestyle needs!

Highlights from Mobile Habits:

  • Hair Goals: Services like Hair Cuttery (175) and Pigtails & Crewcuts (171) indicate a healthy sense of style preceding a pizza feast. Because who wants to chow down while battling bad hair days? Not our pizza lovers!
  • Spa Days: With even spa visits edging up the charts, Planet Beach, with a score of 210, offers relaxation that paves the way for indulgent pizza evenings. Could a self-care Sunday be complete without savory slices following a spa day?

Consumer Choices: A Delicious Bounty!

The demographics also reveal that across the board, consumers appreciate variety—culinary forward with a passion for local favorites. Marketers have a smorgasbord of opportunities, as customers also enjoy products from grocery store chains and fitness centers alike.

  • Pet Lovers Particular: PetSuites (174) showcase that for many pizza lovers, their four-legged friends are equally important! After all, a happy pup is a satisfied pizza customer.
  • Drinking Buddies: Don’t underestimate the importance of social gatherings, thanks to local brewery brands like Bell's Brewery (168). Pair your pizza with a refreshing local brew for the ultimate Saturday night!
  • A Touch of Class: Jewelry shopping amidst pizza nights, trailing along with Samuels Jewelers and Helzberg Diamonds. With a sprinkle of bling, life just got cheesier!

Now for the Punchline!

With humorous influencers like Kid President (163) and witty characters from television bringing joy to social media, it’s apparent that pizza folks are ready to engage, giggle, and enjoy their favorite flavors in all aspects of life.

The chance to link data with creative marketing strategies opens a delightful avenue for pizza-packing potential. Marketers can leverage this data to communicate effectively with key demographics—providing compelling narratives that satisfy both their informational cravings and pizza enthusiasm!

Your Golden Opportunity Awaits!

So, whether you’re a marketer looking to capitalize on these juicy stats or a pizza enthusiast craving to sink your teeth into more details, this report is the cherry on top of your analysis sundae! Licensing the full report not only whets your appetite for data but also slices through the tough crust of everyday marketing challenges.

Don’t let this delicious opportunity pass you by—license our deep dish report today, and uncover the secret recipe for engaging the community around Marco’s Pizza and beyond! After all, good data is like good pizza—everyone loves a generous slice!

License Marco's Pizza Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)