About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on ModCloth consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
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ModCloth

AI Audience Insights

Fashion
ModCloth is a leading online fashion and décor retailer specializing in unique styles from hundreds of independent designers in a full range of sizes. We offer a remarkable assortment that is sourced and styled in close collaboration with our passionate community of customers. We're committed to inspiring personal style and helping our community of customers feel like the best version of themselves. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger in 2002, ModCloth has since grown to over 350 employees across offices in San Francisco, Los Angeles, and Pittsburgh. We're a team-oriented company with shared goals achieved through rewarding, challenging, meaningful work. From Engineering to Experience, Creative to Customer Care, we work together to get things done. Our employees are helping to fulfill the company's mission to change the way fashion is discovered, developed, delivered, and defined. Care to join us?
Executive Summary

ModCloth: A Retro Revolution in the Fashion Industry

Introduction

Welcome to ModCloth, where vintage vibes meet modern style, and every wardrobe can find its unique flair. Our latest report delves into the captivating world of ModCloth, revealing actionable insights, demographic breakdowns, and strategic updates that showcase why this quirky and beloved brand continues to charm fashion enthusiasts. Buckle up your retro belts and let’s explore what makes ModCloth a fashionista’s favorite.

Actionable Insights

ModCloth has mastered the art of blending nostalgia with contemporary fashion, creating a shopping experience that is as delightful as it is distinctive. Here are some key takeaways from our report:

  • Top Performers: ModCloth shines in the mobile retail space, particularly in the fashion sector, with a strong emphasis on engaging digital experiences and user-friendly interfaces.
  • Social Media Engagement: The brand maintains a lively social media presence, connecting with fashion-forward individuals and influencers to foster brand loyalty and expand its reach.

Demographic Breakdown

Who’s rocking the unique styles from ModCloth? Here’s a snapshot of the vibrant and diverse customer base:

Age Distribution

  • Young and Trendy: ModCloth attracts a significant following from the 25-34 age group, drawn by its fresh takes on retro styles and accessible fashion.
  • Fashionably Mature: The 35-44 age group also shows strong interest, appreciating the blend of nostalgia and modernity that ModCloth offers.

Income Levels

  • Diverse Incomes: The brand appeals to a wide range of income levels, particularly households earning between $50,000 and $99,999 annually.

Home Value

  • Stylish Living: Many ModCloth customers live in homes valued between $200,000 and $499,999, reflecting a middle to upper-middle-class demographic.

Family Structure

  • Varied Households: From singles to married couples, ModCloth’s customer base is varied, emphasizing its broad appeal across different household types.

Education

  • Informed Shoppers: A significant portion of the audience holds a bachelor’s degree or higher, indicating a well-educated consumer base that values unique and well-crafted fashion.

Lifestyle and Interests

  • Fashion Enthusiasts: ModCloth’s followers are deeply invested in fashion, often engaging with brands and products that align with their personal style and values.
  • Tech-Savvy Shoppers: High engagement on mobile platforms indicates that these customers appreciate the convenience of online shopping and mobile apps.

Geographic Insights

ModCloth’s charm stretches across urban, suburban, and even rural areas, showcasing its broad geographic reach and strong community presence.

Conclusion

ModCloth’s unique blend of retro-inspired designs and modern fashion sense ensures its continued success in the competitive fashion industry. With a diverse and loyal audience, the brand is poised for sustained growth and creative innovation.

So, whether you’re a vintage vixen or a modern muse, ModCloth offers styles that will make your wardrobe sing. Dive into our report to discover how ModCloth is revolutionizing fashion, one retro dress at a time.

License ModCloth Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)
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