About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Mr. Hero consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
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$5,000 - $15,000
1,000 - 2,000
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$10,000 - $50,000
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$499
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Instant, actionable market insights

Mr. Hero

AI Audience Insights

In 1965, the founder of Mr. Hero opened his first submarine shop on Cleveland's Westside. Since that time, Mr. Hero has expanded the market to Toledo, Columbus, Akron, and all throughout Northeast Ohio. The Corporate Headquarters, RESTAURANT DEVELOPERS CORP. of Cleveland, Ohio, is the franchising company behind Mr. Hero restaurants. Mr. Hero continues its success to this day with Michael Nasr serving as Chief Executive Officer and President, overseeing day-to-day operations. We pride ourselves in our community connections and our contributions to local charities. This has given us the opportunity to give back to the community for which has contributed to our success. The Mr. Hero product is a fresh, exciting alternative to the typical quick service restaurant. Founded as a specialty sandwich shop, we pride ourselves on our unique delectable product line, featuring the signature Romanburger® , Hot Buttered Cheesesteak™ , Taste Buddies, Deli Subs, and a variety of side items. Our point of differentiation clearly centers on the food! Mr. Hero Restaurants are committed to using proprietary recipes to differentiate our food from all other quick serve restaurants. We take great pride in knowing that our products are like no other. The future of Mr. Hero is dedicated to providing outstanding quality products, and fast, efficient, friendly customer service in an environment where cleanliness and organization are of the highest caliber.
Executive Summary

Meet the Heroic Consumers of Mr. Hero: Unmasking the Customer Base

Fasten your seatbelts, folks! We're about to embark on a riveting ride through the customer base of Mr. Hero, the ultimate destination for flavor fiends and sub lovers alike. I'm not just talking about your average Joe; we’re diving into some juicy segments that help uncover who truly loves Mr. Hero’s offerings. Think of it as a hero-centric scavenger hunt, where we collect demographic delights and marketing gold on our way!

Top Consumer Segments: The Hero Hall of Fame

Let’s start with the crème de la crème—the top consumer segments, where the flavor keeps flying high! Each segment is ranked by their percentage of the customer base, and these heroes have some serious powers in defining Mr. Hero's market.

  1. #Solos: The top contender with 6.83% of customers, this segment is made up of heavily Hispanic, urban singles hustling on a low income. Single and ready to mingle... for a sub!
  2. #Ebony&Essence: Coming in strong at 4.09%, these older, below-average income African American households often have a female head of the household. They know how to savor every flavor in a Mr. Hero sub!
  3. #Bootstrappers: With 6.57%, this crowd consists of upper-middle-income families near city limits, working hard in management, service, blue-collar, and admin jobs. They’re bootstrapping their way to the best flavors out there!
  4. #BedazzledDesperados: Despite low earnings (2.82% of customers), they take their fashion seriously. Just like a hero, they strut their stuff in style!
  5. #ReggaetonRoads: Afro-Latino renters in the near-suburbs making ends meet are next on our list, accounting for 3.11%. They may make meager earnings, but they bring the flavor to every bite!

The other heroic segments include those who embody various young, diverse lifestyles right down to the "Basic Boomers" slowing down in their suburban neighborhoods. There’s a flavor for everyone, from #HallmarkHotrodders to #RustRenters to #RoaringRetirees. If variety is the spice of life, then Mr. Hero’s customer base is a full-on buffet!

Demographics: The Heroes Behind the Masks

Knowing your audience is half the battle. So let’s look at who these consumers are—age, race, income, and the spicy little details that make them tick. We've got some juicy trends and patterns you won't want to miss!

For starters, social media is pulsating with influencers that hit the sweet spot in Mr. Hero’s target demographic. Reality TV stars and comedians strike a chord with the audience. It’s no surprise that Toya Johnson boasts a whopping 380 weighted index in influencing the market. Clearly, her charm has more bite than a fresh hero!

While we’re talking about big names, the classic twists from Ebony Magazine (weighted index 320), into the lively world of Kimora Lee Simmons and Kandi Burruss (both influencers with strong clout), really show off the audience’s love for dynamic figures. It's like collecting trading cards, but with ultra-reality-level connections!

When it comes to services, Mr. Hero patrons aren't just munching on subs; they're also making appointments at local dental services. There’s a hefty craving for a combo of health and hearth here. I mean... why not get that fresh smile before sinking your teeth into a monstrous sub?

Marketing Gems: Lessons from the Heroes’ Journey

To truly tell the tale of Mr. Hero’s customer base, we must dig into actionable insights straight from the battlefront of marketing!

Social media marketing is key! The trends clearly emphasize using humor and relatability, capitalizing on the appeal of influencers and lifestyle brands that resonate well with the core audience. It’s as if they’ve cracked the code for their flavor-forward campaigns—more pizzazz, fewer ordinary ads, please!

As an example, the mobile services of Restaurant brands like Popeyes (234 weighted index) and the comfort and warmth brought by Brands such as Red Lobster demonstrate that when you serve up familiarity mixed with zesty new flavors, customers come running like it’s a flash sale!

Join Forces with Mr. Hero: Why License the Full Report?

Thinking about capitalizing on this treasure trove of consumer knowledge? If you ponder, “What would a hero do?”, they’d certainly dive deep into the full report! Licensing the complete data means you get access to every enchanted detail—extended consumer segments, influencer impacts, and a roadmap of how to engage with this eclectic audience.

With a distinct flavor palette from young, urban aesthetics to classic family values, the heroes of consumption are waiting for a brand that gets them! Whether you're looking to roll out a campaign that resonates on social media or seeking grassroots support in local communities, this detailed report will offer you the compass to navigate and thrive.

So, are you ready to be a hero? License the full report today and take the leap into a brave new world of marketing opportunities, because discovering your market has never been tastier—or pun-derful!

License Mr. Hero Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)