Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

National Co-Op Grocers

National Co+op Grocers (NCG), founded in 1999, is a business services cooperative for retail food co-ops located throughout the United States. We represent 147 food co-ops operating over 200 stores in 37 states with combined annual sales over $2 billion and over 1.3 million consumer-owners. NCG helps unify natural food co-ops in order to optimize operational and marketing resources, strengthen purchasing power, and ultimately offer more value to natural food co-op owners and shoppers everywhere. By providing a variety of purchasing, management, development, marketing and other services, our co-ops are able to gain many of the advantages large grocery chains enjoy, while still reflecting the unique qualities of their local communities. For a map of NCG member and associate co-ops, visit our Find-a-Co-op page. To learn more about co-ops, visit www.strongertogether.coop.

Welcome to the National Co-Op Grocers Report: A Flavorful Dive into US Consumer Segments!

Are you ready to snack on some juicy data? The National Co-Op Grocers report serves up a delish spread of insights about US customers, giving you the lowdown on who’s shopping at co-ops and how they’re living their best lives! From rising professionals to soulful roots, we’ve gathered the essential spice of consumer segments to make your marketing strategies pop!

Top Consumer Segments - Who’s Who in the Co-Op Zoo!

Let’s peel back the layers and take a bite out of the demographic fruit salad! Our research identifies key segments within the consumer base – ranked so you can see who’s topping the charts and what makes them tick!

1. Rising Professionals

With a staggering 7.6% of customers, our #RisingProfessionals are those well-educated, college-educated folks renting in the coolest parts of town. With their foodie tendencies and sharp style, they're not just rising; they're soaring above the rest! Indexed at 597 against the US population, keep your eyes on these trendsetters!

2. Young Stars

A hot second behind is our #YoungStars: early-career, high-income young professionals. They’re renting near city centers, shining bright like a diamond, making up 5.55% of customers! With an indexed score of 299, they know how to savor life—especially when finding the next artisanal latte.

3. Rust Renters

Young, lower-income renters scattered across 2nd and 3rd tier cities make up the #RustRenters at 5.45%. Indexed at 267, these budget-conscious shoppers are tossing thrift store finds into their carts while still keeping it fun with unique flavors.

4. Big Box Boomers

Don’t sleep on our #BigBoxBoomers, ranked fourth! These working-class boomers make 4.29% of shoppers, renting in vibrant neighborhoods. With an indexed score of 223, they’re proof that age is just a number when it comes to enjoying fun food experiences!

5. Game Time Glory

Meet the energetic #GameTimeGlory crowd! Representing 3.79% of consumers, they’re younger singles and couples dazzling in mixed blue and white-collar neighborhoods. They’re living life like every meal is a celebration, and their indexed score of 199 shows they know where to score delicious bites!

More Than Just Numbers - Marketing Mastery

Understanding these segments is just the tip of the iceberg lettuce! Think of it like choosing toppings for your favorite pizza; while everyone may have unique preferences, there’s something for everyone! Marketing to these consumers effectively can reshape your approach and lead you to success.

Trendy Engagement Strategies

To appeal to our segments, think creatively! Our Rising Professionals love mobile app shopping options and social media engagement. Partner with trending influencers like those in wellness and entrepreneurship! Picture a hip Instagram influencer promoting sustainable sourcing while sipping a fresh juice—talk about a recipe for success!

Feeding the Young Stars

The Young Stars thrive on experiences! Craft your marketing messages around community events, local arts, and perhaps the next big pop-up food festival. Use engaging content on channels they frequent and remember: an enticing preview about who's catering can leave them hungry for more!

Rust Renters - Value Seekers

For Rust Renters, provide budget-friendly options without sacrificing quality! Highlight your freshest deals and specials they can sink their teeth into without breaking the bank. Create mobile-friendly content that shares quick, mouthwatering recipes that'll keep them coming back for seconds!

Big Box Boomers Want Community

Tap into the community-driven aspects for the Big Box Boomers. They have a knack for nostalgia, so sending them greetings via newsletters celebrating local agriculture will strengthen loyalty. Hosting gourmet cooking classes or potlucks can foster connections more than just a grocery list!

Game Time Glory Loves Social Connections

Keep things upbeat for our Game Time Glory segment! They thrive on peer interactions. Share mouth-watering visuals on social media! Create “meal prep challenges” or online cooking classes. Engaging video content lively with humor will keep them full and happy!

Demographics - A Serving of Detailed Data

The demographics portion is like the cherry on top! Understanding the diverse and unique makeup of your customers gives you an upper hand. Insights into who they are, how they shop, and what they love can help tailor your offerings to their tastes.

Bringing the Flavor! Key Insights

We've compiled actionable insights based on various sources related to retail, food, services, and more! Here are some spicy highlights:

  • Juice Bars, like Freshëns, are heavily favored, with an astounding weighted index of 460!
  • Retail has a tasty twist with Buffalo Exchange, known for used products, boasting an indexing score of 407!
  • The artsy vibes come from Blick Art Materials, proving creative hobbies are a hit with 387!
  • For that uptown coffee fix, Einstein Brothers is a winner with 368!
  • Sweetening the deal, Jeni's Ice Creams puts smiles on faces with a score of 361!

Unraveling Marketing Channels

No one likes stale bread and communication channels that aren’t tasty! Popular social media platforms resonate with diverse segments. It’s time to think podcasts, memes, influencers, blogs, and more! Names like Poynter in education and trendy brands like Marioboy populate the social scene.

Why You Should Take a Bite of This Report!

With an empowering array of insights provided above, you’ll understand what it takes to make your business flourish, flourish like a well-tended vegetable garden! You’ll grasp the full breadth of unique consumers and the preferences that inspire your target audience. Why settle for digestible bites when you can savor the whole feast?

Ready to unlock the secret sauce behind marketing to your ideal customer base? License the full report today and serve up fresh strategies that connect with your audience! In a world full of ordinary meals, make your marketing gourmet!

Let's Crunch Some Numbers Together!

No need to mustache any questions; we’ve got answers! From the newbies to the veterans in co-op marketing, we’re here to help you navigate the grocery aisle of consumer preferences with confidence and flair. Don’t let your competitors have all the fun—join the co-op crew today!

Report Highlights ➡️
National Co-Op Grocers