Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Neiman Marcus

For over a century, The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market. Today, that commitment is stronger than ever. We have stayed true to the principles of our founders - to be recognized as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service. The Neiman Marcus Group is comprised of the Specialty Retail Stores division - which includes Neiman Marcus Stores and Bergdorf Goodman - and the Direct Marketing division, Neiman Marcus Direct. These renowned retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer. The Company operates 41 Neiman Marcus Stores across the United States and two Bergdorf Goodman stores in Manhattan. The Company also operates thirty Last Call clearance centers. These store operations total more than 6 million gross square feet. Neiman Marcus Direct, our direct-to-consumer business, conducts both print catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. Under the Neiman Marcus brand, Neiman Marcus Direct primarily offers women's apparel, accessories and home furnishings. Horchow offers quality home furnishings, linens, decorative accessories and tabletop items.

Neiman Marcus: Fashioning Success with Data-Driven Insights

Overview

Step into the glamorous world of Neiman Marcus, where high fashion meets high tech. Our Audience Autopilot™ report, crafted delivers a runway-ready analysis of customer demographics, shopping behaviors, and social media engagements. Whether you’re looking to enhance your marketing campaigns, develop customer loyalty programs, or form strategic partnerships, this report provides the essential threads to weave a successful strategy.

Key Demographic Insights

Age Groups:

  • 35-44: The fashion-forward crowd, significantly overrepresented among our customers.
  • 25-34: Young professionals with a penchant for luxury.
  • 45-54: Seasoned fashionistas still making a strong impact.

Income Levels:

  • $200,000+: The crème de la crème of our customer base, with the highest representation.
  • $100,000 to $199,999: A significant portion of our patrons fall within this affluent range.
  • $75,000 to $99,999: The upper-middle-class shoppers who appreciate quality.

Home Value:

  • $1M to $2M: Our customers often reside in high-value homes, reflecting their luxury lifestyle.
  • $500,000 to $999,999: A substantial segment lives in these well-appointed residences.

Family Structure

  • Married without kids: Dual-income, no kids, and a love for high fashion.
  • Singles: Independent individuals with a taste for the finer things in life.
  • Married with kids: Balancing family life with a flair for style.

Education

  • Graduate Degree: A large proportion of our customers are highly educated.
  • Bachelors Degree: Many hold undergraduate degrees, appreciating both style and substance.

Home Ownership

  • Owned Homes: The majority of our clientele own their homes, underscoring their financial stability.
  • Renting: A notable portion of our customers also includes upscale renters.

Commute and Urbanicity

  • Car: Most of our fashionistas drive, valuing the convenience of personal transport.
  • Urbanized Area: A significant number reside in vibrant urban centers.
  • Urban Cluster: Smaller urban clusters also house a good number of our stylish patrons.

Occupation

  • Business/Finance: High-income professionals dominate our customer base.
  • Legal/Education/Healthcare: Well-represented among our discerning shoppers.
  • Sales and Office/Admin: These professions contribute to a substantial segment of our clientele.

Social Media and Brand Affinities

  • Influencers: Our customers follow thought leaders like Rebecca Traister and cultural icons like Desus Nice.
  • Brands: They are fans of stylish and innovative brands like Warby Parker and Tumi.
  • Magazines and Blogs: Essence, PAPER Magazine, and Bossip are popular among our readers, highlighting their diverse interests.

Top Actionable Insights

  1. Marketing Channels: Focus on social media campaigns featuring influential voices followed by our target demographic.
  2. Promotions: Create exclusive promotions for high-income brackets and highly educated customers.
  3. Loyalty Programs: Develop tailored loyalty programs that cater to affluent professionals and stylish singles.
  4. Partnerships: Collaborate with upscale brands like Warby Parker and cultural events like Fashion Week to enhance brand affinity.

Conclusion

Unlocking the secrets of Neiman Marcus’s clientele allows us to tailor marketing strategies as precisely as a bespoke suit. This Audience Autopilot™ report is your ultimate guide to understanding and engaging with our sophisticated and stylish customer base. Explore the full report to discover detailed insights and actionable strategies that will keep your marketing campaigns on the cutting edge of fashion. Ready to turn data into your most fashionable accessory? Dive in and strut your stuff with confidence!

Report Highlights ➡️
Neiman Marcus