Ocean State Job Lot

AI Audience Insights

Ocean State Job Lot is the Northeast's largest, privately held, closeout retail chain with 147 stores in New England, New York, New Jersey and Pennsylvania; approximately 5,600 associates; and annual sales exceeding $800 million. Since our founding in 1977, we've been helping shoppers buy a lot more of the useful stuff they need for a lot less of their hard-earned money. We sell an ever-changing array of household goods, apparel, pet supplies, kitchen pantry staples, and seasonal products (such as holiday, gardening, and pool supply) at a fraction of their typical price. The Ocean State Job Lot Charitable Foundation has a long history of philanthropic leadership, placing emphasis on local food banks in communities where we operate stores.

Executive Summary

Welcome to the Ocean State Job Lot Customer Report: Where Bargain Hunting Meets a Cast of Characters!

Divine Segmentation: Meet Our Customer Archetypes

When it comes to our customers, Ocean State Job Lot is like a treasure chest brimming with diverse gems! We’ve broken it down into fascinating segments that make our customer base more colorful than a rainbow (or a box of crayons). Each segment tells a unique story, serving up a delightful mix of demographics. Here’s a quick overview of our top characters in the ongoing saga of shopping:

K03 - #BigBoxBoomers: The VIPs of bargain hunting, these working-class Boomers are finding joy in renting homes within socially active near-urban neighborhoods. They’re our top segment and rockin’ a 223 index score—clearly, they’re living life larger than life!
L01 - #NorthernLights: Middle-aged rural couples basking in white-collar jobs and enjoying substantial incomes. With an index score of 206, they’re glowing brighter than a solar panel on a sunny day!
L04 - #PensionPastures: These older couples, mixed in farm and blue-collar professions, are savoring the simple life. At a 170 index, they’ve mastered the art of enjoying the outdoors and their pension checks!
F01 - #GameTimeGlory: Young singles and couples living it up in mixed blue and white-collar neighborhoods near cities. Their index of 151 shows they know how to balance fun and funds like a seasoned acrobat!
I03 - #RustRenters: Young, lower-income renters sprinkled across second and third-tier cities—making do and having fun! Their index of 151 proves they’ve got the spirit of resilience!
D03 - #BasicBoomers: Slow and steady wins the race! These middle-class Boomers have settled into suburban life, with an index of 170 that shows they’re in no rush to leave.
O02 - #MainStreetUSA: Moderate-income, young blue-collar workers live in small-town America. With an index of 150, they’ve taken “Main Street” to heart!
D02 - #RoaringRetirees: Empty nesters living active, involved lifestyles, with an index of 149. Flowers bloom behind them while they enjoy their golden years!

As the list goes on, it gets even more engaging with characters like the #GoodLifeCitizens (live outside cities with stylish flair), the #UrbanDetermined (young singles taking urban life by storm), and even the outdoor-loving #BackyardBliss families! Each segment adds a unique sprinkle of flavor to our customer base—who knew demographics could be so delicious?

Numbers Never Lie: Our Shopper Demographics

Now that we’ve introduced our vibrant cast, let’s talk about the numbers that make Ocean State Job Lot a hot spot for bargain hunters everywhere. Our report boasts a treasure trove of data that dives deep into demographic details:

Social Media Insight: If you want to find out what’s trending among our customers, just look at who they follow! Tree House Brewing Co. leads the brewery brigade with a 208 weighted index. Local favorites—like Dunkin’ Donuts—are a must-have at least once a week (196 index). Clearly, our shoppers love keeping their liquid energy levels high!
Convenience Closeteers: When it comes to convenience stores and gas stations, Cumberland Farms (296 index) and Scotchman (217 index) are just what the doctor ordered. These are the go-to spots providing everything from quick snacks to that emergency caffeine fix.
Retail Rumble: Shoppers seeking great deals flock to various retailers like Price Chopper Supermarkets (274 index) and Twin Liquors Fine Wine and Spirits (247 index). With Ocean State Job Lot nestled comfortably within this competitive space (218 index), we’re ready to snag the savvy shopper!
Pet-Loving Paws: Our clientele has a soft spot for furry friends! The Southern Veterinary Partners score (233) and Pet Supermarket (206) show that pet parents really know how to pamper their pets.
Budget-Friendly Beauty: Stores offering spa and massage services, like MassageLuXe (222 index) and Planet Beach (183 index), reveal that shoppers value their "me time" and want fashionable pampering on a budget!

These numbers give you a detailed peek into who shows up at our doors, bursting with excitement over the finds that await inside. Understanding this data is like holding the map to the treasure in the pirate's chest—don’t miss the chance to grab your piece of the action!

Actionable Insights: Getting Down to the Nitty-Gritty

Our report doesn’t just stop with stats. We’ve gathered actionable insights that can help anyone looking to take advantage of our dynamic customer base:

Mobile Mavens: Customers are glued to their mobile devices! Engaging with retailers through mobile channels is essential. With popular brands scoring high like Cumberland Farms and Price Chopper, brands should use mobile marketing to strike a chord with customers looking for convenience.
Community Connections: It’s no secret that being part of local culture matters! Our shoppers are all about supporting local businesses—hence, promoting community events resonates well. Tie-in strategies that highlight local partnerships could be the "ketchup to their fries!"
Service Savvy: Health and fitness services are on their radar. Brands can build strategic marketing plans that tap into this rise in awareness of health and wellness for legitimate outreach.
Social Media Shenanigans: Leverage social media platforms for targeted advertising and community building. With influencers from various industries, including sports, comedy, and politics, giving a shout-out, those recommendations might just be the icing on the cake!

The Call to Action: Snag the Full Report!

If you enjoyed this flavor-packed appetizer of Ocean State Job Lot’s customer demographics, just imagine what you’ll uncover in the full report! Whether you’re a retailer hunting for leads, a marketer strategizing your next campaign, or just a curious mind, there’s a wealth of information waiting for you. By tapping into this rich dataset and our delightful customer segments, you could have the recipe for marketing success right at your fingertips! Don’t miss this chance; grab your keys to the kingdom of deals—and remember, it’s never a bad time for a bargain! Contact us for more information on licensing the full report, and let the treasure hunt begin!

About Audience Autopilot™ Insights