About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Phillips Edison consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Phillips Edison

AI Audience Insights

Since 1991, Phillips Edison & Company has focused on the grocery-anchored shopping center sector. The company has a fully integrated in-house operating platform built on market leading expertise designed to optimize property value and consistently deliver a great shopping experience. Led by a veteran management team, Phillips Edison's operating platform provides retail services including acquisition, redevelopment, leasing and management of grocery-anchored retail centers. The company's portfolio currently includes a national footprint of retail properties. The company has corporate offices in Cincinnati, Salt Lake City, New York City and Atlanta.
Executive Summary

Unraveling the Phillips Edison Consumer Segments: A Playful Peek into Shopping Preferences

Welcome to the wonderfully whimsical world of the Phillips Edison consumer base! Here, we’ll spin a delightful tale of customer segments, trends, and shopping habits that will help you not only get to know these fabulous folks but also make you chuckle along the way. So, grab your favorite snack, sit back, and let’s embark on this retail romp!

Top Segments: The Stars of the Show

First up, we have the rank and file of the Phillips Edison consumer segments. Here’s who is hitting the high notes in our shopping serenade:

  • #FlourishingFusion (0.0394): Our number one segment is a vibrant mix of families with children basking in the beauty of diverse exurban living. With an index of 230, they tend to flourish like dandelions in spring!
  • #Family&Faith (0.0411): Coming in hot at number two, these young families are not only focused on nurturing their little ones but also embracing their values, indexed against the population at 188.
  • #BabiesBurbs&Blessings (0.033): These earnest suburban families take parenting—along with their faith—seriously. They’re indexed against the US at a cozy 134.
  • #JohnDeereCountry (0.0326): The quintessential American dream, working blue-collar families and couples light up this segment with an index of 135.
  • #OldTownRoad (0.0317): Covering both black and white families in affordable suburbs, they blend their experiences together in this mixture, scoring an index of 136.

Alas, these aren’t all the segments vying for attention! More segments like #FusianFamilies and #Bootstrappers join the fray, offering up rich flavors to the Phillips Edison consumer potluck.

Where They Shop: The Consumer’s Wonderland

So, what are our shopping enthusiasts purchasing? Let’s explore some of the top categories that get these consumers jumping and jiving in the aisles:

Convenience Galore!

Convenience Stores are the go-to spots for many. It’s as if they’ve declared, “I want it, and I want it now!” Take Quik Stop for example, with a whopping weighted index of 277. And we have others like Royal Farms with a comfortable index of 192, making life a little easier, one trip at a time!

Car Washes: The Sparkle of Satisfaction

Who doesn’t love a shiny car? Our quick-witted friends at Quick Quack Car Wash certainly have a bright idea! With an index of 216, they scrub away the competition.

Alcohol Stores & Spirits: Raise a Glass!

Cheers to that! Twin Liquors Fine Wine and Spirits ring in at an impressive index of 211. It’s clear that our consumers enjoy a delightful drink after a long day.

Grocery Goodness

As they say, “You can’t buy happiness, but you can buy groceries!” The Weis Markets have an index of 202. Whether it’s kale or cupcakes, shoppers can drag their carts through a colorful assortment of provisions!

Healthcare & Services: Caring for the Heart and Mind

Among the most popular service choices is My Hearing Centers, with its index of 200—proving that hearing loss doesn’t have to be a deafening silence after all!

Meet the Demographics: Who Are They and What Makes Them Tick?

Every little quirk and trait helps paint a full picture of these consumers. Buckle up as we break down the demographics!

Sipping Down the Communication Highway

Mobile services and social media are the bread and butter for these shoppers; they’re glued to their devices, and it’s a thrilling ride! The top brand scores include Wawa with a score of 168, and Craig Groeschel as an influencer with 167.

Health and Wellness: A Priority

Health services and stores are integral to this consumer segment, with heavyweights like Select Physical Therapy garnering an index of 161. You know what they say, “Life is better with a little TLC!”

Culinary Adventures: A Taste Explosion!

Food is another crucial category for this group. From Dutch Bros Coffee (183) to Outback Steakhouse (161), these consumers embrace every culinary temptation like a kid in a candy store!

Retail Therapy: If the Shoe Fits...

The sentiment rings true in this demographic, especially with our cozy clothing stores like Casual Male XL racking up an index of 166.

Why License This Report? The Benefits are Unbeatable!

Seriously, what’s in it for you? When you license the full Phillips Edison report, not only do you unlock the vault of consumer behaviors and characteristics, you also receive exclusive access to research that can revolutionize your marketing strategy. Think of this report as the secret sauce to your future successes (and who doesn’t love a good secret recipe?).

Armed with this knowledge, you’ll be better equipped to reach the right consumers, plan your products, and fine-tune your marketing messaging. Who wouldn’t want a leg up in the competitive world of retail? Look around; this report opens doors and creates connections!

Final Thoughts: Join the Phillips Edison Adventure!

The Phillips Edison consumer base represents a tapestry of diverse interests and vibrant personalities. With each segment offering unique insights and preferences, there’s a gold mine of information waiting just for you! Consider it a treasure map leading to the hearts, minds, and shopping carts of America.

Don’t wait too long to license this report! Join us on this retail adventure, whip out your smartphone, and get ready to cater to satisfied consumers in every aisles! Ready, set, shop!

Disclaimer: No consumers were harmed in the making of this report. All data sourced ethically and presented for educational purposes.

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Autopilot v2 Special
(Q4 2024)