Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Pressed Juicery

Pressed Juicery is a leading cold-pressed juice brand with the goal of making high-nutrition a realistic option for all people. We support our mission through our juices. They are made by taking the things we need - fruits, vegetables and ingredients that come from the earth - and bringing them together in exciting, harmonious and taste-worthy ways. It's nothing new. But it's definitely something special. Because we believe that everyone in the world deserves a good shot at good health. And we mean everyone. Since our inception in 2010, Pressed has become one of the fastest-growing retailers in the United States providing affordable, attainable and delicious juice products in more than 60+ retail locations and rapidly continuing to expand nationally. Headquartered just 17 blocks from the beach in Santa Monica, Pressed Juicery has achieved astounding growth, not only creating a high-quality, great-tasting product, but truly building a lifestyle brand. In addition to juices, Pressed has innovated new products including 2 oz. functional shots and Freeze, a vegan, dairy-free, gluten-free soft serve that contains only the ingredients found in our juices, and is completely free of chemicals or binders. Pressed Juicery's lifestyle site, The Chalkboard Mag also leads the wellness conversation with over half a million unique monthly visitors. We are looking for smart, passionate and kind people that share our mission to join our ever growing family.

Juice It Up: Unlocking the Refreshing World of Pressed Juicery's Customers

Welcome to the green (and sometimes purple) oasis that is Pressed Juicery! If you’ve ever sipped on a cold-pressed juice and felt like you were sitting atop a health-conscious throne, this report is your golden ticket to the sparkling fountain of market understanding. We’re diving deep into the sparkling sea of customers who bask in the glory of this juicing wonderland. Whether you're a student of the juicing game or looking to splash into the juice market, get ready to blend some information!

Meet the Segments: Who's Buying These Liquid Greens?

The refreshing fruit and veggie concoctions that make up Pressed Juicery's offerings attract a variety of consumer segments, each squeezing a little something different out of the experience. Let's press on and explore these juicy demographics!

Top Segments: The Juicy Details

Segment Description Percentage of Customers Indexed Against US Population US Population Percentage Overall Rank
G01 - #HighRisers High-income, highly educated, Warby Parker-wearing young professionals in densely populated areas. 7.13% 435.0 1.02% 1
G03 - #Urbanists Young, white, well-off renters living in gentrified neighborhoods in first-tier cities. 7.28% 339.0 1.34% 2
I01 - #BigCityProgressives Diverse renters working service and low-paying arts/entertainment jobs trying to 'make it' in major cities. 4.99% 295.0 1.06% 3
A03 - #ExclusiveExburbs High-income families living in wealthy enclaves on the outskirts of major cities. 4.15% 254.0 1.02% 4
H02 - #RisingProfessionals Well-educated graduates renting in the trendiest parts of town. 4.42% 204.0 1.36% 5

As you can see, we have a pretty cosmopolitan crew of juice lovers lining up to order from Pressed Juicery. Whether they're sipping their green juice while planning their next vacation or conquering the world (probably on a Zoom call), these segments are hungry—literally and metaphorically!—for that next liquid vitamin fix.

Market Opportunities: Juice-tastic Trends

The juicy questionnaire is not just about who drinks the juice but also how you can target these precious liquids of life. Analyzing behavioral patterns and preferences showcases what audiences find appealing, allowing Pressed Juicery to tailor experiences that leave them sipping for more:

  • Mobile-Friendly Choices: Consumers are increasingly integrating juice into their on-the-go lifestyles, making mobile platforms essential for engagement.
  • Wellness Trends: As health consciousness rises, the segment of fitness enthusiasts is shaping the juice menu. Think protein-packed smoothies along with your greens!
  • Social Media Buzz: Juice lovers are all over social media, spreading the word about new products like juice cleanes and seasonal specials. If you’re not making noise, you may be missing out on valuable customers!

Demographics: Who Are the Juice Drankers?

You might be curious about the juicy details of the people gulping down all those vibrant elixirs! From young professionals to health-savvy retirees, Pressed Juicery has something to quench every thirst!

Juice Consumers: Details About Demographics

  1. Age Group: The majority of Pressed Juicery fans fall in the 25-35 age bracket, with health satisfying the thirst of youthful explorers.
  2. Income Levels: A high median income level indicates that our juicers are ready to splurge on premium products that scream 'health!' The more kale, the merrier!
  3. Education Levels: High education levels confirm the trend: knowledge is power! Our consumers prefer to empower themselves with health-conscious choices they feel educated about.

Actionable Insights: Strategies to Juice Your Brand

With all this data, it's clear that Pressed Juicery is not just a juice bar; it's a flourishing social hub, and therefore targeting the right audience with tailored content can lead to wild success. Let’s squeeze that log of knowledge we’ve collected!

  • Promote the Benefits: Focus on the health benefits of each juice to allure those wellness warriors.
  • Engage via Social Media: Encourage user-generated content and reviews, creating a vibrant online community where juice-admirers can connect.
  • Seasonal Promotions: Leverage seasonal flavors or unique ingredients to create limited-time offerings. Everyone wants to feel exclusive—especially if it's over a refreshing beet juice!

Join the Juice Movement!

So, what are you waiting for? If this juicy report has made your taste buds tingle and your curiosity swirl, licensing the full report will ensure you’ve got every refreshing detail at your fingertips. With expert insights, targeted strategies, and a peek into the consumer profiles that make Pressed Juicery thrive, you’ll be ready to infuse some zest into your own marketing efforts.

Whether you're a business owner, a marketer, or an aspiring juice connoisseur, follow the juice trail to success and consider licensing the full report today. After all, knowledge is power, and in the juice world, that's worth its weight in green!

Pressed Juicery isn't just offering drinks; they're serving vibrant lifeblood in a bottle. Don't miss the chance to blend your way to success!

Report Highlights ➡️
Pressed Juicery