About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Publishers Weekly consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
‍
See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Publishers Weekly

AI Audience Insights

Executive Summary

Actionable Insights & Demographics from Publishers Weekly's US Customer Base

Welcome, dear reader! Prepare yourself for an enlightening and entertaining journey through the fascinating world of consumer data—right from the pages of Publishers Weekly! We have a treasure trove of insights to share, filled with brands, trends, and enough humor to keep your eyes from glazing over like a delicious donut! 🍩

Data Breakdown: The Power of Mobile and Social Media

First off, let’s take a crack at the juicy data we have on the interaction of customers with different sectors. The report highlights the powerhouse duos that are mobile and social media, two categories hotter than a fresh slice of pizza on a Friday night! 🍕

At the top of our list, you will find Microsoft leading the retail electronics charge with a remarkable weighted index score of 454. Talk about a “byte” of success! For our fitness enthusiasts, Solidcore flexes its muscles in gyms and fitness centers, strutting in at a strong 361. We hear there are some weighty tweets in your future!

On the social media front, The Awl showcases its blogging prowess, securing 353 points, proving once more that content is king and very much alive! In the shared workspace universe, you can't overlook WeWork with a nifty score of 351. Not only do they share spaces, but they share a lot of good vibes, too! 🙌

The Retailzation of Our Lives

When it comes to retail, who knew that Paper Source would have such a “write” move, coming in at 331? It seems consumers just can't resist a good stationary! If you're a fan of treasure hunting for unique finds, you'll want to check out Buffalo Exchange yielding a score of 296 while fulfilling all your gently-used fashion desires. Thrift shopping? More like thrift scoring!

If that’s not enough, the fitness-loving crowd tunes right into SoulCycle, scoring 305 as they spin their way into consumer hearts. Now, shall we pedaling or shopping today? Why not both?

Influencers & Brands: The Social Connect! 📱

Fast-forwarding to influencer culture, you can’t go wrong with big names like Mark Bittman and Dan Savage, both racking up impressive scores in the social media game. But let’s not forget about Timothy McSweeney, who’s here to publish not just books, but smiles, rated at 280! 😉

Various brands are surfing the social media wave with delicious results. SoulCycle again stands out as a top player in fitness at 305, alongside fashionable influencers like Madewell, satisfying both retail and style needs with a healthy 276. Looks like it’s time to refresh our closets without breaking a sweat!

A Deeper Dive: The Brands We Love

Among the myriad of brands making waves, one fascinating finding is the shared love for the fine dining experience at places like The Capital Grille and Morton's Steakhouse, both offering sublime gastronomic experiences, rated at 257 and 247, respectively. It seems eating out is the new “in”! 🍽️

Then there are the retail favorites, like Nordstrom and Apple Store, with scores of 238 and 245. These brands have consumers not just lining up but “updating” their shopping experiences, one chic purchase at a time!

Humor and Non-Profits: Making an Impact

As we cruise through the demographics, check out our social media organizations making a mark. Groups like Brookings Institute and NARAL resonate deeply with customers, showcasing an impressive mission-driven purpose with *scoring* high as well. Who knew social missions could unite so many, while sprinkling in a dash of humor?

Adding a comedic twist, we can’t overlook the influence of humor in our lives! From Room Rater to Click.Click.Click, laughter is indeed the best medicine—even for your browsing experience. 😂 It seems the lighter side of social media softens even the toughest of brand images!

Education and Activism: A Strong Social Fabric

Speaking of social impact, education and activism organizations are striding ahead (and so should you!) with a weighted index score of 234 for Harvard University and 232 for institutions like Planned Parenthood. A little knowledge goes a long way—and when backed with such influence, we can’t help but cheer them on!

Concluding Thoughts: The Data is Dishing Out Insights

As we wrap up this fun-filled exploration of the US customer base for Publishers Weekly, we’re left with not just mere numbers but glimpses into consumer behavior that can help businesses thrive. The figures highlight brands and influencers mastering the game while demonstrating the social fabric that drives purchases and engagements.

So whether you're looking to dive deeper into the data, propose a brand collaboration, or simply want a good laugh at the latest memes circulating on the internet, remember: there’s no shortage of stories waiting to unfold in the world of data. 🎉

If you’re intrigued and ready for a thorough dive into these insights, don’t hesitate to license the full report—because knowledge is power! And hey, it’s as refreshing as that first sip of coffee on a Monday morning. So buckle up, folks. Adventure's just a click away!

License Publishers Weekly Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)