Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Pure Barre

Pure Barre is the fastest, most effective way to change your body. In each barre class, you will achieve a total body workout concentrating on arms, thighs, seat, and abs. The principle behind Pure Barre is to work each of these muscle groups to fatigue and then to stretch your muscles back out, which creates long, lean muscle. But Pure Barre is more than just a workout; it's a lifestyle. Clients share a sense of community, empowered by each other's fitness and lifestyle goals. Franchisees benefit from dual revenue streams in the form of class packages, as well as retail sales of apparel, accessories, DVDs, and equipment. With over 450 studios, Pure Barre is the largest, most established barre franchise in North America. And we are just getting started. There's a sunny future ahead for Pure Barre as clients from an ever-broadening demographic learn the benefits of the technique and share their love for it with friends and family. Become the next Pure Barre studio owner! Visit to request more information.

Unpacking the Pure Barre Customer Base: A Report You Won’t Want to Miss!

Welcome to the world of Pure Barre consumers, where strong bodies meet strong purchasing power! Whether you're looking to tap into the fluid movements of the ballet barre or just trying to navigate your marketing schemes, this report has got you covered. And by covered, I mean crammed full of valuable insights—highly flexible, just like the consumers themselves!

Top Consumer Segments:

Ready to take a deep dive into the stretchy and spirited sea of Pure Barre customer segments? Buckle your seatbelts because we’re about to sift through these intriguing group dynamics—no spandex required!

  • High Risers: These young professionals are riding high on incomes while keeping their style sharp and their lattes artsy. Dressed in their Warby Parkers, they dominate urban landscapes and frequent places where the décor screams ‘Instagram worthy’!
  • Rising Professionals: Taking the second spot, this group might be renting their trendy apartments but they’re definitely investing in an active lifestyle. These graduates know a good brunch spot when they see one!
  • Suburb Chic: These families dwell in the suburbs, proving that not all stylish people live in the city! They have the clever balance of affluence and a keen eye for location.
  • Picturesque Prosperity: Middle-aged wealth is always a good look. These families are living the dream in picturesque neighborhoods, taking their social status as seriously as their Pilates form.
  • Urbanists: When it comes to setting trends—look no further! Young, affluent renters residing in gentrified areas are always living life in full color.

Demographic Details:

These segments come with a sprinkle of details that could help you pinpoint exactly who you want to reach. Explore their age, style, and even income! We've tracked down essential customer demographics, or you might say demographics in a dance formation!

Income Levels:
From high-income earners to middle-class families, rest assured that Pure Barre's customers are ready to invest in their fitness haunts—and that might nicely align with your marketing initiatives!
Age Range:
Young to middle-aged consumers dominate this market. They aim to blend fitness with an active lifestyle—leaving no room for couch potatoes in this brigade!
Educational Background:
These consumers carry diplomas that often hang better than workout gear! A well-educated customer is willing to stretch their budgets toward fitness like they stretch their muscles!

Marketing Insights Galore!

Before you head for the exit, don’t forget the marketing nuggets we have for you! The report is bursting at the seams—just like your favorite yoga pants—with key information gathered directly from the consumer pulse.

  • Mobile Retail Trends: From electronics to fine dining, our shoppers are hopping on their devices to play the mobile market like the pros they are.
  • Fitness Collaboration: Brands like barre3 and The Bar Method are competing for attention in the fitness space. Can you say "spin-off?"
  • Apparel Labels: Deep pockets are not just dressing them in activewear but also high fashion! Think Lululemon and Johnny Was for that touch of glam!
  • Social Media Savvy: This crowd knows how to surf the social waves—consuming content from influencers and blogs alike, impacting their purchasing decisions with a single scroll!

Actionable Insights:

Get ready, because actionable insights are here to shake things up like a good barre class! We’ve got the pulse on consumer behavior and what fuels loyalty. Some key takeaways include:

  • Most Pure Barre patrons buy electronics from Microsoft and Office Supplies from Paper Source whilst sporting their chic leggings.
  • When it’s time to pamper themselves, a visit to Blo Blow Dry Bar could go a long way!
  • The PetPeople are here too—because who can resist a cute dog selfie after a fitness session?

This isn’t just about bars and bicycles, folks. This is about shaping your marketing strategies (pun absolutely intended!) It’s a universe waiting for exploration, and you can dive deep into the specifics with our full report.

Conclusion: Don’t Just Stand There, License It!

Pure Barre consumers are not just shaping their bodies but also the economy around them! This rich dataset and accompanying insights are your ticket to understanding and reaching this fabulous customer base. So, don’t hold back! License the full report, stretch your marketing knowledge, and turn your strategies into something truly magnificent. Who knew customer insights could be this much fun? So what are you waiting for? Let’s flex those marketing muscles and take the leap!

Report Highlights ➡️
Pure Barre