Red Mountain Group

AI Audience Insights

Red Mountain Group is an established Orange County based real estate asset management and development firm located in Santa Ana, California. Whether pursing the acquisition, rehab and re-tenanting of a challenged shopping center, or building a ground-up development, RMRG can create success where there was once failure. Our in-house capabilities include:•Retail & Mixed Use Development•Asset/Portfolio Evaluation•Property and Asset Management•Leasing & Marketing•Project Construction Management•Entitlements•Acquisitions & Dispositions•FinancingAs a full-service provider, we are able to respond to the ever changing conditions of the retail and mixed use real estate market swiftly and proficiently.
Executive Summary

Discovering the US Customer Base: Your Key to Red Mountain Group's Insights

Bring on the Segments!

Hold onto your hats (or puns, in our case) because we’re about to serve you a spicy taco platter of customer segments tailored by the Red Mountain Group! Each segment is sassy, unique, and packed with characteristics that could make marketing teams do a happy dance. The highest-ranking segments showcase our diverse blend of consumers and come with delightful insights to help you tailor your strategies. Let’s taco 'bout the top eaters—I mean, segments!

Segment Description Percentage of Customers Indexed Against US Population Overall Rank
I05 - #Solos Heavily Hispanic, urban singles making low incomes. 3.61% 178.0 1
E03 - #Familias Large Hispanic families working service and blue-collar jobs in dense urban areas. 2.68% 304.0 2
Q01 - #SalsaSwagger Afro-Latino renters in dense urban areas working blue-collar and service professions making below average income. 2.52% 201.0 3
D02 - #RoaringRetirees Retired or near retirement, empty nesters living active and involved lifestyles. 3.06% 145.0 4
Q06 - #BlueCollarGrit Single white renters stretching incomes in towns and urban areas. 2.08% 203.0 5

Let’s Break This Down!

Our number one segment, the #Solos, features a whirlwind of urban Hispanic singles hustling through life while balancing low incomes—think of them as the crème de la crème of solitude! Next up, we have the #Familias, a family-sized fiesta of large Hispanic families they say “It takes a village”—especially in densely populated cities. Giving them a run for their money, our #SalsaSwagger segment flaunts Afro-Latino renters breaking the mold while working service professions. And for the retirees seeking rhythm and involvement, meet the #RoaringRetirees. They’re living life like they’re on a never-ending cruise. On a scale from low to high incomes, we also have our determined #BlueCollarGrit folks, making every penny count!

Ready for More Flavor?

Oh, there’s plenty more where that came from! Our report outlines additional segments that represent various slices of American life. Imagine hard-working #RustRenters, young and lower-income renters scattered across 2nd and 3rd tier cities trying to catch the next big break. Let’s not forget the #HallmarkHotrodders, charming working-class, Hispanic, and Black households with low-priced homes and lots of kiddos—they’ve got enough love to fill a Hallmark movie!

Marketing to the Masses

Data from these segments isn’t just about numbers; it’s about launching your marketing rockets! Insights reveal how these unique groups interact with brands and services daily. From trending retail experiences to how they engage with mobile services, spotting the patterns can transform your marketing strategy from a light drizzle into a full-blown hurricane of sales.

Popular Picks: Actionable Insights

Would you believe #Solos love lending services? Our actionable insights reveal the top categories garnering attention from these segments:

  • Mobile Lending: Watch out for PLS Financial Services making bank (pun intended) with a whopping indexed score of 264!
  • Used Products: First Cash Pawn is bringing the bling back with an impressively indexed score of 260.
  • Crafters & Hobbyists: Disney Store is the crafting Go-To with a catchy score—260, ride the rollercoaster!
  • Communications: Boost Mobile? You bet they’re the boost everyone’s whispering about (258).
  • Fitness & Fun: With a score of 227, don’t sleep on Romantix—yes, we mean the health services!

Demographic Dazzle

What's that sound? It's you buzzing with excitement over demographic details that can shape your brand to match our diverse segments! You want that sweet, sweet engagement? Well, gear up with our magical mix of social influencers, trending brands, and popular franchises all lining up to dazzle your clientele.

Our report dives deep into the way these segments interact with brands. Did you know Neymar Jr., yes the soccer superstar, is a favored influencer among these groups? Or that events like Ultra Music Festival get more bookings than a hot cake on a Sunday morning? With the #SalsaSwagger leading the pack when it comes to vibrant lifestyles, knowing what they love enables you to tailor content and connect with them on a deeper level. From popular restaurants to go-to retail spots, this report is the ultimate key to engaging over 10 million unique households across the US spectrum!

Why License the Full Report?

So, why sit around when you can dive into the full report and really feast on these insights? Imagine having all this mouthwatering data piled on your marketing plate—blindfolding competitors while you dive right in. It’s the treasure map to find your target audience and the cherry on top for your next big marketing strategy. Start crushing those marketing goals, or as we like to say, “Upgrade your engagement to 2.0!”

Take that leap and license the full report today! Let’s make your marketing campaign so stone-cold efficient that even the ice cream would be jealous. Are you ready to turn customer knowledge into customer delight? We sure are!

With just one click, you could be starting a new chapter of data-driven success. Reach out today, and let’s spice up your marketing journey with all that delicious data!

About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Red Mountain Group consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
Features
Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

License Red Mountain Group Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)