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Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Round One Entertainment consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Round One Entertainment

AI Audience Insights

Round1 is a multi entertainment activity complex company holding 6 stores in California, 1 in Washington, 1 in Colorado, 2 in Texas, 1 in Michigan, 2 in New York, 1 in Pennsylvania, 1 in Georgia, 1 in Massachusetts, and 3 in Illinois (as of December, 2017). Our typical store is around 50,000 square foot age as anchor tenants in shopping malls. We offer Bowling, Arcade games, Billiards, Darts, Ping Pong, Karaoke, Food and Drinks, a variation that is not matched by other competitors in the industry. Round One is originated in Japan, back in 1980 and with the support from the fans and customers have successfully grown into a 113 stores accounting for $890 million in sales. The stores combined bring in over 25 million customers annually. We cater to wide range of customers from family, groups of kids, and adults providing an extraordinary fun and unforgettable experience. First oversea expansion was targeted to the United States as the company opened the 1st store in City of Industry, CA with significant performances and outputs back in August of 2010. From there, the company has continued to grow and within 7 years, we have opened 19 stores and in 2018 has at least 7 stores scheduled to open in Greensboro NC, Mentor OH, Sandy UH, Albuquerque NM, South Portland ME, North Riverside IL, and Erie PA. We are currently recruiting staffs and managers to join the company to improve our facilities with new ideas and new faces. There will be specific roles given to individuals to help with the new opening locations or operating in existing stores. Depending on the skills and abilities, employees get promotion as a General Manager to a District Manager. If you prefer to work at the core of Round One, there is a HQ position to work with the Marketing Team, Accounting Team, etc. Our motto is to have individuals develop with the company growth and expansion. We are waiting for your application to become one of our members!
Executive Summary

Unlocking the Fun: Understanding the U.S. Customer Base of Round One Entertainment

Welcome to the wacky world of Round One Entertainment, where fun is our middle name (okay, maybe it’s not, but you get the idea)! Let’s take a closer look at the unique demographics, consumer segments, and actionable insights that make this report a treasure trove for market enthusiasts ready to license the full document. Buckle up, because it’s going to be a thrilling ride through data that’s anything but boring!

Consumer Segments: Who Are Our Friends?

The customer base of Round One is as diverse as a box of assorted chocolates — with a sprinkle of confetti! Here’s a peek at the top segments ranked by customer percentage:

  1. #Solos – These urban singles have a flair for Hispanic culture and a knack for living life on a low income. They make up 3.61% of the customer base and are a whopping 198% more prevalent than the average U.S. population. Who needs a partner when you have arcade games?
  2. #RustRenters – Young, lower-income renters across 2nd and 3rd tier cities, these adventurous souls account for 3.69% of customers and stand at a cool 155% index. Rent is tough, but fun doesn’t have to be!
  3. #HallmarkHotrodders – With a house full of laughter and kids, this segment is a lively bunch of working-class Hispanic and Black families that makes up 2.55%. They’re 172% more common than your average Joe. Hotrod their weekends with some stellar entertainment!
  4. #BedazzledDesperados – Talk about sparkle! This glamorous group of low-income Hispanic households loves color and charm, taking up 1.74% of our report. With an impressive 200% index, they’re ready to dazzle the entertainment world!
  5. #BigBoxBoomers – These boomer households are kicking back in near-urban neighborhoods, balancing affordability with social engagement. They account for 3.02% of customers with a 135% index. Who says you can’t teach an old dog new tricks?

Marketing Marvels: Expedition to Appeal to Your Audience

So how do we engage these colorful characters? Much like a magic show, it takes a sprinkle of creativity and a dash of the right approach. Here’s how:

  1. Mobile Services – According to our report, the highest weighted index for mobile services is from Advance Financial at 265. A little birdie told me that lending is where the magic happens!
  2. Social Media Stars – When it comes to social media, don’t underestimate the power of influencers such as Pope Francis ES or Cristiano Ronaldo, both of whom stand tall in the rankings. With 176 and 159 weighted indexes respectively, they charm their audiences like a pro!
  3. Store Offerings – Affordable options like WinCo Foods and Curaleaf are where it’s at. With weighted indexes of 178 and 177, they’re capturing the hearts of our diverse crowd at the grocery store!

Demographic Delight: Who Is Splurging on Fun?

The demographics of our customer base read like a lively storybook, filled with diverse characters, aspirations, and fabulous moments:

  • Urban Dwellers – Our audience isn’t limited to one neighborhood; they stretch from 2nd tier cities to lively urban landscapes. Packed with energy, they’re ready to grab their next adventure!
  • Young at Heart – From Solos to couples, the under-35 crowd thrives at Round One. They’re the innovators and trendsetters of entertainment, diving into activities with enthusiasm.
  • Family Focused – Whether it’s a day out for the HallmarkHotrodders, or noteworthy weekends for #Family&Faith, these households put love, laughter, and bonding first!

Why License This Report?

This isn’t just another report; it’s a golden ticket to understanding consumer behavior at your fingertips! The data presented allows you to:

  1. Amplify your marketing strategies targeted toward specific segments.
  2. Discover where to allocate your budget for maximum impact — let’s make those dollars stretch like a good rubber band!
  3. Enhance product offerings that resonate with diverse consumers. More engagement means more fun (and isn’t that what we all want?).
  4. Capitalize on trending services and engagement tactics that could lead your brand to the top of the leaderboard.

Conclusion: The Fun is Just Beginning!

The U.S. customer base of Round One Entertainment is a vibrant, pulsating tapestry of individuals and families ready to enjoy life. If you’ve made it this far, chances are you’re eager to know more about how to tap into this incredible audience. Licensing this report is the first step toward making waves in the entertainment market.

So don’t be shy! Jump into the fun and engage with the many colorful characters that make up our customer base. Just like the games at Round One, this opportunity is waiting for you to hit “start.”

License Round One Entertainment Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)