The Sally Beauty Supply Audience Autopilot™ Strategic Update

Welcome to the Sally Beauty Supply Audience Autopilot™ Strategic Update, where beauty meets brains and data dazzles. As a brand that celebrates the transformative power of beauty, Sally Beauty Supply attracts a diverse and vibrant clientele. Let’s dive into the insights that paint a picture of our stylish and savvy customers.

Actionable Insights

Our report is packed with insights that highlight the brands and categories our audience loves:

• Coffee and Tea: The Human Bean (246)
• Grocery: Hannaford Supermarkets (228), Weis Markets (210)
• Hair Services: Holiday Hair (190)
• Financial Services: Fulton Bank (185), Advance Financial (193)
• Car Services: Quick Quack Car Wash (185), Tommy’s Express Car Wash (161)
• Health and Wellness: Planet Beach (183), Vitamin World (182)
• Crafts and Hobbies: HobbyTown USA (166)
• Fast Food: Taco Bueno (153), PJ’s Coffee of New Orleans (165)

These brands reflect the eclectic and practical preferences of our audience, blending everyday necessities with delightful indulgences.

Demographics

Our customers are as varied as the beauty products we offer. Here’s a closer look at who they are:

• Age Groups: Predominantly in the 25-44 age range, with strong representation from the 18-24 and 45-64 segments.
• Income Levels: A diverse income range, with significant representation from those earning between $50,000 and $99,999, and a healthy segment in the $100,000 to $149,999 bracket.
• Home Value: Many own homes valued between $200,000 and $749,999, indicating a stable and comfortable living situation.
• Family Structure: A mix of married couples (with and without kids), singles, and lone parents, reflecting a variety of household dynamics.
• Education: Highly educated, with a majority holding high school diplomas, some college education, and bachelor’s degrees.
• Home Ownership: A balanced mix of homeowners and renters, suggesting both stability and flexibility in living arrangements.
• Commute and Transportation: Primarily urban dwellers who favor cars, with a notable trend towards public transportation and working from home.
• Occupation: A wide array of professionals, from business and finance to arts and entertainment, mirroring the creative and entrepreneurial spirit of our brand.

Our Audience: A Closer Look

The Sally Beauty Supply audience is a blend of practicality, creativity, and wellness. They appreciate quality and convenience, whether it’s a quick trip to Hannaford for groceries or a pampering session at Planet Beach. They balance their professional lives with personal care, engaging with brands like Holiday Hair for beauty services and Quick Quack Car Wash for car maintenance. Their active lifestyles and diverse interests make them loyal to brands that cater to both their practical needs and indulgent desires.

Conclusion

The Sally Beauty Supply Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our stylish and practical customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our dynamic and diverse audience. Join us as we continue to celebrate the beauty and creativity of our community, crafting experiences that are as enriching as they are glamorous.

Stay tuned for more updates and keep your finger on the pulse of beauty with Sally Beauty Supply!