About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Spencer's consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Spencer's

AI Audience Insights

Spencer's, a unique retail brand, has been focused on delivering humor and enjoyment to lives for 60+ years. Founded as a mail-order catalog in 1947, Spencer's sold a vast assortment of innovative, novel merchandise (no one needed, but everyone wanted) that added excitement and laughter to its customers'​ lifestyles. Soon after its launch, Spencer's became a leader in the mail-order industry and expanded into the retail arena in 1963 with its first store location in the Cherry Hill Mall in Cherry Hill, New Jersey, where we continue to have a presence today. Spencer's is a mainstay in popular culture and continues to evolve. We are dedicated to providing our core 18-25 year old guests with innovative, humorous and fun merchandise that supports their lifestyle. With 600+ mall locations throughout the United States and Canada, we are THE destination for entertainment, excitement & fun. Guests find it impossible to resist the infectious laughter that comes from experiencing a Spencer's store. In 1999 Spencer's acquired Spirit Halloween a 63-store company founded in 1983. Today, with more than 1,000 locations, Spirit is a full-line Halloween store, offering complete selections of costumes, accessories, masks, wigs, makeup, as well as dĂŠcor and props for both indoor and outside decorating.www.spirithalloween.com/www.spencersonline.com
Executive Summary

Understanding the Spencer's Customer Base: A Delicious Slice of Market Pie

Welcome to the ultimate guide to Spencer's customer demographics, where we slice and dice the information pie so you can see just how many tasty servings are on offer! If you've ever wondered who walks through those colorful, often spicy, doors of Spencer's, look no further. This report breaks down the US customer base by consumer segments, actionable insights from the mobile marketplace, and demographic details that will tickle your marketing fancy.

Segmenting the Fun: Who's Shopping at Spencer's?

Let’s kick off with a hearty list of the top customer segments that frequent Spencer's! From #RustRenters to #SunnySolos, it’s more than just a gaggle of goofballs. We have the rankings, the juicy demographics, and a bevy of percentages that will impress even the most discerning marketer!

Segment Name Description Percentage of Customers Indexed Against US Population Percentage of US Population Overall Rank
I03 - #RustRenters Young, lower-income renters scattered across 2nd and 3rd tier cities. 2.85% 129.0 2.18% 1
G02 - #SiliconNation Well-educated and affluent engineers, doctors, businessmen in urban areas. 2.36% 173.0 1.34% 2
D02 - #RoaringRetirees Retired or near retirement, empty nesters living active and involved lifestyles. 2.36% 134.0 1.73% 3

First off, we have our star players: #RustRenters, who make up a notable 2.85% of Spencer’s customer base. They are young and living life on the edge—of a third-tier city, that is! And let’s not forget #SiliconNation—those tech-savvy folks who know how to tap the “buy” button faster than you can say “I need that inflatable alien.”

Marketing Tapas: Actionable Insights for a Savory Strategy

From mobile app engagement to social media sensations, we’ve compiled a lineup of hot-baked insight pies ready to be served! These actionable insights will help you better understand where your marketing efforts could take a leap into the fun zone while making profit margins dance.

  • Brewery Buzz: Tree House Brewing Co. comes out on top with a weighted index of 213. If you're looking to make some frothy waves, this might be your muse!
  • Dunkin' Donuts Delight: Coffee lovers are a big crowd pleaser; Dunkin’ ranked with a weight of 174—because who doesn’t need caffeine when they’re shopping?
  • Homeward Bound: Amazon might have its Prime, but Spencer’s should consider its own special delivery with brands like Sur La Table stepping in with a weighted index of 164. Get set to plate up that marketing diplomacy!

With influencers and brands popping up all over social media like jack-in-the-boxes, it’s clear that partnering with popular entities can help increase visibility. From the health-conscious vibes of Athletico Physical Therapy to the quirky charm of The Little Gym, building partnerships can help create connections that are anything but superficial.

Demographic Delights: The Numbers Never Lie!

Are you hungry for more data? Well, we’ve got plenty to chew on when it comes to demographics! In fact, this is where we can really dig into who our customer base is, how they behave, and what they crave. Spoiler alert: it’s a mix of fun-loving folks and savvy shoppers!

Source Category Subcategory Title Weighted Index
Social Media Brands Breweries Tree House Brewing Co. 213
Mobile Commercial Real Estate Quine 189
Mobile Retail Alcohol Stores Twin Liquors Fine Wine and Spirits 185

Among the demographic buffets, breweries lead the pack with Tree House Brewing Co. sitting atop the list. And is that almost a quarter of your meal plan? That’s right! Consumers are showing a penchant for spirited brands with plenty of pop! Understanding what makes these brands tick is crucial for leveraging effective marketing partnerships.

Wrap Up with a Side of Encouragement!

If your appetite for understanding Spencer's customer base is still brewing, consider acquiring our full report! Each segment is a delicious opportunity waiting to be explored. A world of marketing possibilities lies ahead, from identifying the best partnerships to optimizing offerings for each unique segment. After all, a core demographic can be all the difference between a slump and a market boom!

Whether you're a casual observer or a full-time marketer, this report packs a punch of knowledge. Get ready to feast on data that'll keep you smiling while serving your customer base their favorite flavors of fun!

Embrace the challenge, grab the report, and get cooking with your marketing strategies today! Because when it comes to reaching your target audience, the secret ingredient is always a pinch of data!

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(Q4 2024)