About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Staffmark consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Service
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Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
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$499
462,000,000+
Instant, actionable market insights

Staffmark

AI Audience Insights

We recognize that you have choices when it comes to staffing companies. What makes Staffmark different? We think it's our focus on two things: people and results. This focus has allowed Staffmark to create one of the top customer satisfaction programs in the staffing industry. Staffmark has earned Inavero's Best of Staffing® Client Diamond Award after winning the Best of Staffing Client Award for the last five years! Presented in partnership with CareerBuilder, Inavero's Best of Staffing Client Diamond winners have proven to be industry leaders in service quality based completely on the ratings given to them by their clients. We are focused on matching jobs with people and people with jobs, so If you're looking for a job, we're looking for exceptional people, and we invite you to join us. If you're looking for exceptional talent, we invite you to put our team to work for you! We encourage you to see what it's like to work with the top 2% of the staffing industry.
Executive Summary

Unlocking the Secrets of America's Workforce: Staffmark's Customer Report

Raising the Bar on Understanding Consumer Segments

Welcome to a whirlwind tour of the U.S. customer base for Staffmark, the staffing agency that's all about finding the right fit for employers and job seekers alike! If you've ever thought about trying to understand the melting pot that is the American workforce, you're in the right place! This report gives you a detailed peek at the various consumer segments and how they fit into the grand tapestry of the labor landscape, sprinkled with just the right amount of puns.

Who Are the Major Players?

First off, let’s take a straw poll – or should we say a segment poll? The report categorizes the workforce into distinct segments, each with its own unique identity and characteristics. Here are a few of the front-runners:

  • #MainStreetUSA: Young, blue-collar workers making waves near small-town main streets. They come in at a whopping 3.37% of customers—growth guaranteed!
  • #RustRenters: Scattered across 2nd and 3rd tier cities, these young and lower-income renters account for 3.88%. They put the 'rent' in 'adventure'!
  • #OldTownRoad: Families renting and owning in the suburbs make up 3.39%. Not just a song, but a lifestyle!
  • #UrbanDetermined: Young African American singles are taking charge, making up 2.42%. They find their rhythm in low-priced neighborhoods!

And it doesn't stop there! From the humorous #Kids&Country families working blue-collar jobs in small towns to the striving #GameTimeGlory couples in mixed neighborhoods, there’s truly someone for everyone in the great staffing shuffle.

Digging Deeper: Understanding Demographics

What fuels these segments? Glad you asked! Let's talk demographics – the bread and butter of any good report. It’s all about their resources, aspirations, and, perhaps most importantly, what data fuels the marketing engines! Here’s where mobility meets opportunity:

  • Mobile Convenience Stores: Quik Stop leads the pack with a weighted index of 294. Talk about a quick stop for fast insights! Think of it as the go-to stop for impactful data!
  • Auto Services: Whether it's Les Schwab or a car wash at Quick Quack, the automotive sector drives connections with a weighted index above 229. It's a drive worth taking!
  • Health Services: The health sector makes waves, too! With My Hearing Centers and Planet Beach showcasing indices above 271 and 241, respectively. Hearing care is the sound of our success!

Social Media Stars

And because we know that nothing entertains quite like a good scroll through your social feed, influencers and brands are crucial for understanding consumer behavior. Who's catching attention? Here are a few robust contenders:

  • Restaurant Influencers: Brands like Sheetz and Little Caesars Pizza score high, engaging crowds and keeping conversations savory with indices in the 170s and 180s. Talk about serving up insights with a side of fries!
  • Spiritual Leaders: Ever think about how to inspire consumers? Spiritual influencers are right there with you! Leaders like Lysa TerKeurst bring the energy with indices around 177. Faith never tasted so good!
  • Sports Teams: Whether it’s NCAA Baseball or the Kansas City Royals, sports brands are a home run in capturing consumer hearts – just like they score big with engagement!

What's Cooking in Marketing?

One thing’s for sure, marketing to these segments requires a strategy as diverse as the segments themselves. Understanding their preferences can be the difference between leading the pack or falling behind—like a game of musical chairs where you always want to be seated!

From the convenience seekers to those valuing spirituality, there’s a flavor for everyone. Tactical brands can thrive by aligning their campaigns to resonate with those interests. Think '#SalsaSwagger' or '#Pets&EmptyNests', ensuring you’re playing the right tune!

Why License This Report?

If you’ve stuck around this long, pat yourself on the back! You’re not merely a spectator; you’re clearly on the edge of innovation in understanding America’s ever-so-colorful workforce. Licensing the full report will provide you with a buffet of actionable insights:

  • Understand the ins and outs of consumer preferences.
  • Capture the essence of emerging behaviors and trends.
  • Align your strategy with precise targeting to ensure maximum impact.

So if you’re looking to upgrade your knowledge base and put your marketing strategy on a solid platform spiced with insights, look no further! Staffmark’s report is your all-access pass to the trends and consumers shaping America's work landscape, and we can’t wait to see what you cook up!

Ready to take a dip in our data pool? Don’t leave it swimming on its own!

License the full report today and turn those paddles into actual advantages. It’s time to strike gold in the consumer segmentation game and turn those insights into action!

Feeling adventurous? We thought so—because after all, the best opportunities come from understanding your crowd, and the water's great! Dive in!

License Staffmark Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)