Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Sweet Tomatoes

Our story begins in San Diego. In 1978, a couple of surfer dudes had a vision. What if you created a restaurant full of the healthiest and freshest veggies and fruits? What if you brought the farm to the table? What if you made soups and bakery from scratch like you would at home, if you had the time? Wouldn't people love that? The very first Souplantation brought delicious, healthy dining to San Diego. Industry experts credit us as being the first casual eatery to serve fresh, wholesome menu options. As we grew, we began to pursue growth beyond our Southern California markets. In order to reflect our dedication to fresh, wholesome ingredients, we adopted the name Sweet Tomatoes for new restaurants outside Southern California. With 97 company-owned restaurants in 10 states, more than 265 million guests have helped us to be #1 in fresh salads, made-from-scratch soups, hot-tossed pastas, freshly baked breads and muffins, fresh fruit, frozen yogurt, and more. We pride ourselves on offering a customized dining experience where each of our guests can create a meal to meet their individual needs. We offer an abundance of family farm raised local produce that is rushed to our kitchens in refrigerated trucks, within hours of harvest. Hundreds of cooks passionately sauté, simmer and stir soups from scratch. Mix, knead and bake authentic focaccia and muffins - all from scratch. Crisp farm fresh recipe salads are chopped by hand. House-made dressings are blended. Tantalizing desserts are baked to sweet perfection. Real California strawberries are stirred into original lemonades. You can always count on fresh, high-quality ingredients and daily made-from-scratch menu items because each day begins fresh. And fresh begins here. Each day we aspire to be the place where it all starts. Where it all happens. From the farm to the restaurant, this is where fresh begins.

Exploring the Sweet Tomatoes Customer Base - A Flavorful Journey!

Welcome to the scrumptious world of Sweet Tomatoes, where greens are always fresh, and the customer base is as diverse as the toppings on their delectable salads! If you're interested in getting a taste of the customer demographics and actionable marketing insights, you're in for a treat. Grab your forks, and let’s dig in!

Top Customer Segments - All About That Salad Life!

Sweet Tomatoes has cultivated a remarkable variety of customer segments, each as unique as a signature salad dressing. Here’s a ranked overview of the top segments in their mouthwatering customer base:

  1. #GoodLifeCitizens

    These upper-income families are living their best lives just outside cities, savoring the taste of the good life! They make up 4.73% of Sweet Tomatoes’ customer base, showing they really know how to toss their greens. With an indexed score of 205 compared to the US population, they're definitely in the top tier!

  2. #SiliconNation

    Meet the well-educated and affluent engineers, doctors, and businessmen in urban areas. Making up 3.61% of customers, they score an impressive 231 index. When it comes to salad choices, they’re all about the tech flavors!

  3. #GoldenCitySolos

    Retired and mostly single, these households enjoy renting in classy urban areas, accounting for 3.09%. With a 237 index, they know how to enjoy a bouquet of flavors with their blushing tomatoes!

  4. #YoungStars

    These early-career, high-income young professionals love renting near city centers. They make up 3.95% of the base and have an index of 171. Young and sprightly, they fill their plates high with vibrant, fresh options!

  5. #RoaringRetirees

    Active retirees or soon-to-be retirees love living life to the fullest, counting for 3.6%. They score 178 and make sure that their meals are as vibrant as their social life!

  6. #RaisingTheBar

    Primarily young, well-educated renters, this group is raising the waterline in diverse, mixed-income areas, contributing 4.59% to the base with an index of 166. Looks like they’re raising the bar with every salad bowl!

  7. #Urbanists

    Young, affluent renters in gentrified neighborhoods, they represent 3.05% and have an index of 195. Talk about urban gardens and freshly picked salads!

  8. #SuburbChic

    These affluent families live in higher-priced suburbs, making up 3.21% of the clientele with a 154 index. Stylish and savvy, they know how to mix a good salad, along with a dash of panache!

  9. #TechTitans

    Wealthy families living in proximity to software jobs account for 1.73% with a striking index of 300. They may run on tech, but their salads are full of personality!

  10. #SatelliteScions

    Highly educated suburban families make up 2.98% with an index of 156. They’ve satellite-cooked their way through life and into the hearts of Sweet Tomatoes!

  11. #FamilyOutposts

    Wealthy, family-focused households straddling suburban/rural lines contribute 2.36%, with an index of 170. They’ve got family gatherings covered—salad style!

Demographics serve up the Facts!

After exploring the delightful segments, let's not forget the zest of demographics! Consumers come in all shapes and sizes, and Sweet Tomatoes knows how to cater to a variety of tastes:

  • Source of Decision-Making: Mobile and social media play a significant role in influencing Sweet Tomatoes lovers. Blogs, marketing campaigns, and social influencers are on the front lines, bringing news of delicious offerings and events!
  • Marketing Strategies: Customers are bombarded with delightful offerings from fast-casual restaurant brands like Torchys Tacos and various educational programs—perfect for the YoungStars and GoodLifeCitizens interested in wellness and balance!
  • A Little Flare with Appeal! Sweet Tomato marketing accents like local events, influencer partnerships, and social media buzz garnished the dining experience with sweetness that cannot be replicated!

Looking Ahead - A Salad’s Perspective!

Curious about what’s next in the bowl of Sweet Tomatoes? As the demographics broaden and grow, there is a ripe opportunity to explore personal flavor profiles, diet trends, and lifestyle alignment, all while keeping things fresh and exciting!

Are you ready to dig deeper than just the surface greens? The full report awaits, and it's just a license away. Whether you're grinning like a child in a candy store or has a hue of seriousness as you contemplate the marketing landscape, don't miss out! It's time to savor the complete analysis for what is bound to be an enlightening, engaging journey.

Salad to the Finish Line!

The Sweet Tomatoes customer base shines brightly across every segment with unique demographics, appetites for creativity, and a hearty craving for freshness! So, grab a fork, a spoon, or even a spatula—whatever it takes to mix up some perspectives. Don’t miss the chance to license the full report and serve your marketing strategy fresh!

Whether you’re a business professional, marketer, or just someone with a hunger for knowledge, join us at Sweet Tomatoes and get your taste of success—one leaf at a time!

Report Highlights ➡️
Sweet Tomatoes